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Full-funnel customer acquisition with LiveIntent

Liveintent

If that sounds like a lot to focus on, here’s something you’ll be happy to hear: it’s never been easier to drive full-funnel customer acquisition or serve up hyper-relevant content on an individual level, whether you’re an established global brand or just getting started. Audience Manager. Lookalike Audiences.

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How Freemium Marketing Can Work, When Companies Follow These Rules

Marketing Insider Group

With margins getting tighter, companies need to focus less on user acquisition and more on sales.” The post How Freemium Marketing Can Work, When Companies Follow These Rules appeared first on Marketing Insider Group. Critics of the freemium model have a point, but just because freemium has its flaws does not make the model useless.

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Email acquisition principles for CRM success

Liveintent

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. change the rules and demand more, more, more for you to contact that user in the future. Score acquisition sources. ABC: Always Be Capturing.

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From Statutes to Stories: 4 Legal Content Ideas to Rule 2024

ClearVoice

Legal podcasts make knowledge acquisition and sharing much more convenient for your audience, all while establishing your brand as a thought leader. The post From Statutes to Stories: 4 Legal Content Ideas to Rule 2024 appeared first on ClearVoice. Address their needs by creating legal-focused podcasts.

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10 Ways to Reduce Customer Acquisition Cost

SmartBug Media

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1. Calculate Customer Acquisition Cost Correctly.

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Customer Acquisition vs. Customer Retention: What Should You Focus On?

SmartBug Media

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. In short, customer acquisition efforts come with up-front costs.

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Podcast Industry Notches Another Acquisition With The iHeartMedia-Triton Digital Deal

LeadsRX

Here’s one take on the deal from MarketingDive: “IHeartMedia’s acquisition of Triton Digital is another sign of how media and technology companies aim to help marketers reach the growing audience for podcasts, whose key advantages for consumers are portability and flexibility.”.