Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Fusion Marketing Partners

DECEMBER 3, 2018

Addiction to acquisition of customers is taking a toll on customer experience ROI. Did you know that 1.8 trillion dollars […].

Acquisitions 92

Acquisitions ROI 92

ClickZ

FEBRUARY 1, 2022

Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention. AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention. Exploring acquisition as a business. Does your business need immediate ROI?

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

Heinz Marketing

SEPTEMBER 26, 2020

Acquisition Attribution: How AdRoll Measures ROI across Sales and Marketing. An attribution model that quantifies the impact that sales and marketing each has on acquisitions so you can spend less to bring in revenue. The post B2B Reads: Blaming Zoom, Acquisition Attribution, and Meetings appeared first on Heinz Marketing.

Acquisitions 101

Acquisitions B2B B2B Sales Lead Ranking 101

MarketJoy

AUGUST 22, 2023

Sales Facilitation by MarketJoy is a game-changing approach to customer acquisition. Why your current efforts are not producing ROI In the rapidly evolving business landscape, companies are constantly grappling with the challenge of customer acquisition. Scientific Approach: MarketJoy applies science to customer acquisition.

Acquisitions 52

Acquisitions Burn Rate Work Management Buyer Intent 52

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Porch Group Media

MAY 4, 2021

Although marketers plan to increase budget, confidence in measuring ROI for each channel is not as high. Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition. This doesn’t mean brands should stop focusing on acquisition, rather they need to work smarter, not harder.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. In addition, 49% want to boost customer acquisition, and 43% want to increase customer engagement.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Stevens & Tate

SEPTEMBER 26, 2023

In fact, studies show that robust email marketing strategies have an ROI of about 4400%. However, you can simplify the task by determining your business’s best subscriber acquisition method. Therefore, mobile optimization is critical to maximizing your email marketing ROI.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. Budget and ROI Measurement: ROI remains the most challenging aspect for B2B marketers.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. Because it covers so much, customer acquisition cost is often one of the first places upper management looks to find cost-saving opportunities. Quick Takeaways. To start, you need to know your existing CAC.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

Oktopost

JANUARY 31, 2024

Best metrics for ROI Conversion Rates Measuring conversion rates for employee advocacy posts is essential as it provides a tangible metric to assess the effectiveness of your advocate’s efforts in driving desired actions from the audience. Here are some commonly used metrics to help you get started.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

SmartBug Media

MAY 27, 2020

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). It’s also an important indicator of your overall marketing success -- lower CAC = more customers = additional ROI. Calculate Customer Acquisition Cost Correctly. How effective are your current marketing strategies?

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Seismic

DECEMBER 1, 2020

As a result of the acquisition, we’re launching a new integrated offering called Seismic LiveSocial , a social engagement solution for sales and client-facing teams. Additionally, brand leaders can measure the ROI of their social engagement strategy. For more details on the acquisition, visit Seismic’s Newsroom for our press release.

Acquisitions 89

Acquisitions Social Media B2B Sales Press 89

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 125

ROI Brand Identity Branding Top of Funnel 125

Porch Group Media

SEPTEMBER 6, 2022

Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. *The Challenge #3: Measuring ROI. The post Mover Marketing Challenge #3: Measuring ROI first appeared on V12.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Porch Group Media

DECEMBER 8, 2021

While retention may offer a better ROI, clearly both are important for sustainability and growth and the ongoing process of customer acquisition allows you to grow your customer base. Related Post: New Movers -The Untapped Opportunity to Transform Your Customer Acquisition.

Acquisitions 52

Acquisitions Webinar Metrics First-Mover Advantage Tactics 52

seo.co

DECEMBER 1, 2020

One of the most important elements of backlink acquisition to get down early is backlink acquisition timing. In this guide, we’ll teach you how to time your backlink acquisition. The Basics of Backlink Acquisition. Let’s start with a primer on backlink acquisition, and its role in SEO. Why Does Timing Matter?

Acquisitions 69

Acquisitions Domain Link Building High Quality Lead 69

DiscoverOrg

APRIL 20, 2017

SiriusDecisions’ brief, Value Proposition for Data Quality , helps marketers make a strong case for more sophisticated data offerings by communicating long-term ROI. Today’s increasingly robust, predictive account-based sales intelligence data requires marketing to think about longer-term consequences of activity and output.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. Harder to measure, but still contribute to your ROI. Customer retention.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Valasys

JANUARY 27, 2021

Visiqua and ROI Verify have collaborated on multiple projects over the years and this acquisition a step towards consolidating the unified vision and collective goals of the two companies. The product-based solutions from ROI Verify primarily include call bots, voice assistants, and allied integrations such as Google Home and Alexa.

ROI 52

ROI Paid Search Agency Acquisitions SMS 52

Liveintent

SEPTEMBER 17, 2019

That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. For upper-funnel campaigns, they’re expecting to see an ROI almost immediately after a campaign begins.

Acquisitions 83

Acquisitions Advertising Channels Allocation Peer-to-peer 83

Avitage

JUNE 12, 2015

Misunderstanding content ROI elevates risk of poor decisions about content strategy and investment. The post Getting B2B Content ROI Right appeared first on Avitage. Poor performing content lowers outcomes. It’s important to understand the financial distinction between “investment” and “expense.”

ROI 120

ROI B2B Content Acquisitions 120

Avitage

JANUARY 28, 2016

Despite a plethora of articles recommending methods to determine content ROI, this continues to be a hot and confusing topic for many B2B marketers. There are different purposes and uses for ROI. Content performance, at an asset or campaign level, is typically the way marketers think of content ROI. Why is this?

ROI 120

ROI B2B Content Urgency Marketing 120

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Being able to effectively calculate ROI for different inbound tactics also helps you decide on the best ways to move forward.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Meerkat Marketing

JANUARY 20, 2021

LinkedIn Ads are more expensive than other PPC platforms – so knowing how many conversions you get is of the utmost importance to track your ROI. It will also help to create a more predictive revenue model for your marketing efforts and optimize your cost-per-acquisition (i.e.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Martech Advisor

FEBRUARY 21, 2020

If you’re worried about the effect more stringent privacy regulations and disappearing third-party cookie support will have on your digital marketing ROI, give some thought to email, especially transactional emails, as a way to retain the customers you have — thus building up your database of customers through retention.

Privacy 120

Privacy Acquisitions Mobile Advertising Paid Search Agency 120

Digilant

JANUARY 12, 2023

While most marketers agree that there can never be too much data, the complexity of the data has become one of the top challenges when determining how to accurately measure digital marketing ROI. Cost per acquisition: Total marketing spend divided by total revenue. Cost per lead: Total marketing spend divided by total new leads.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

Adobe Experience Cloud Blog

OCTOBER 28, 2019

They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. It’s clear marketing ROI is important. The rising demand for marketing ROI.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Adobe Experience Cloud Blog

MARCH 11, 2019

But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution. Cost per lead/acquisition. Social media analytics aren’t a silver bullet, though. Engagement.

Marketing Attribution 132

Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

Televerde

APRIL 4, 2023

Learn how to use a B2B telemarketing strategy to boost your marketing ROI. 6 Tips to Maximize Your Return on B2B Telemarketing Use these six strategies to improve the effectiveness of your B2B telemarketing efforts and maximize your ROI. The post How B2B Telemarketing Can Yield Super ROI for You appeared first on Televerde.

Telemarketing 59

Telemarketing ROI B2B Cold Calling 59

Porch Group Media

JULY 9, 2018

[case study] Retail QSR (Quick Service Restaurant) Achieves 500% ROI with Email Acquisition Solution. Click here to contact us and learn more about V12’s Email Acquisition solutions. Boost up the participation of their Brand Loyalty program nationwide. Measure Loyalty sign ups vs. control.

Case Study 40

Case Study Case Studies Acquisitions Studies 40

KoMarketing Associates

FEBRUARY 2, 2016

As I explained to this prospect, this leads to the one critical component required in demonstrating the true sales ROI of our online marketing programs. As such, if marketing and sales are not communicating regularly on lead quality, it makes demonstrating complete marketing ROI nearly impossible. Technology will only take you so far.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

Contently

APRIL 13, 2017

But for many marketers, demonstrating the long-term effect that content marketing has on lead generation and customer acquisition can be a daunting task, especially if you’re not a Marketo and Salesforce wizard. The post This One Lead Gen Metric Will Help You Show Marketing ROI appeared first on The Content Strategist.

Lead Gen 147

Lead Gen Lead Scoring Lead Ranking ROI 147