Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

KoMarketing Associates

DECEMBER 18, 2019

As marketers look ahead to the New Year, new research suggests that they already have a series of goals in mind, ranging from increasing sales leads to boosting customer engagement. About 49% want to boost customer acquisition, while 43% want to increase customer engagement. Turning to Video Marketing in 2020.

Acquisitions 157

Acquisitions Planning Leads Lead 157

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. Now, it’s the new norm. Often, that starts by reading reviews on social and other sites.

Social Media 100

Social Media Acquisitions Media Marketing & Strategy 100

Heinz Marketing

APRIL 19, 2024

In fact, research shows that it costs five times more to acquire a new customer than to keep a current one. The post Beyond Acquisition: 7 Ways B2B Marketers Can Lift Customer Retention and Lifetime Value appeared first on Heinz Marketing.

Lead Ranking 59

Lead Ranking Lead Scoring Acquisitions B2B Marketing 59

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. Manufacturing Marketers and Content Marketing.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

MarketJoy

AUGUST 22, 2023

Sales Facilitation by MarketJoy is a game-changing approach to customer acquisition. Why your current efforts are not producing ROI In the rapidly evolving business landscape, companies are constantly grappling with the challenge of customer acquisition. Scientific Approach: MarketJoy applies science to customer acquisition.

Acquisitions 52

Acquisitions Burn Rate Work Management Buyer Intent 52

KoMarketing Associates

DECEMBER 18, 2017

As B2B marketers reap the benefits of data and analytics, new research suggests that they intend to refine their database solutions and strategies in the coming months. At the moment, half of marketers (51 percent) claim that they have a data acquisition strategy, but there is “room for significant improvement.”

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Porch Group Media

MAY 4, 2021

In terms of channels, brands plan to focus more spend on social media, search, video and email, according to research by Nielsen. Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition. Focus Spend on In-Market Shoppers.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Aberdeen

FEBRUARY 7, 2022

Knowledge Brief Future-Proofing Talent Acquisition with Technology 51% of HR leaders expect a continued increase in industry disruption. What’s keeping talent acquisition (TA) leaders up at night? Download the report to find out BIC organizations are driving talent acquisition excellence. Top pressures facing TA leaders today.

Acquisitions 52

Acquisitions Digital Transformation Forecasting Class 52

Aberdeen

FEBRUARY 7, 2022

Knowledge Brief Future-Proofing Talent Acquisition with Technology 51% of HR leaders expect a continued increase in industry disruption – Download report for more information. What’s keeping talent acquisition (TA) leaders up at night? What does the report cover? Shift in workforce model. Top pressures facing TA leaders today.

Acquisitions 52

Acquisitions Digital Transformation Class Forecasting 52

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. What is customer advocacy?

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

Aberdeen

NOVEMBER 23, 2020

Spiceworks Ziff Davis (SWZD) has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. rich research library of industry intelligence, technographic data, firmographic data, and demand generation call center).

Intent Data 98

Intent Data Acquisitions Intent Demand Generation Agencies 98

SmartBug Media

AUGUST 4, 2020

These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. When you begin your research, you’ll quickly realize that there are a lot of options to choose from. Step 3: Determine a Plan for Outreach.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

KoMarketing Associates

AUGUST 23, 2018

The majority (57 percent) claimed that their top goal this year is to influence revenue through new account acquisition. Original Research Helping Marketers Achieve Top Goals. When it comes to reaching their top objectives, such as influencing revenue, previous research suggests that marketers benefit from conducting original research.

Acquisitions 123

Acquisitions B2B Marketing Cross-Selling B2B 123

SmartBug Media

AUGUST 18, 2020

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. In short, customer acquisition efforts come with up-front costs.

Acquisitions 98

Acquisitions Allocation Paid Social Agency Paid Search Agency 98

The Customer

APRIL 8, 2021

Explorium research survey. What is your external data acquisition strategy? If you’d like to know how you compare with other organizations in the pursuit of the most relevant 3rd-party data, then don’t miss our latest research. Some key findings: 79% of respondents said they consider external data acquisition very valuable.

Acquisitions 52

Acquisitions Validation Customer Surveys Research 52

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

Valasys

AUGUST 11, 2021

On the 9th of August 2021, Hootsuite, a social media management provider, announced the acquisition of Heyday, a Montreal-based conversational AI platform, in a deal anticipated to be worth $48 million. With this acquisition, Hootsuite will be able to enable brands and organizations to meet customers on social media. About Hootsuite.

Acquisitions 52

Acquisitions Enterprise Management eCommerce Social Media 52

seo.co

DECEMBER 1, 2020

One of the most important elements of backlink acquisition to get down early is backlink acquisition timing. In this guide, we’ll teach you how to time your backlink acquisition. The Basics of Backlink Acquisition. Let’s start with a primer on backlink acquisition, and its role in SEO. Why Does Timing Matter?

Acquisitions 69

Acquisitions Domain Link Building High Quality Lead 69

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Why This Study is Needed. Sampled Both Buyers and Sellers.

Consulting 157

Consulting Research Work Management Marketing Management 157

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. The Aragon Research Globe for Sales Enablement Platforms, 2023 This SEP Globe marks the fifth consecutive time Seismic has been recognized as the top Leader.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

KoMarketing Associates

JUNE 28, 2023

However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. That could limit their ability to plan for their primary business objective for the year: customer acquisition.”

ROI 247

ROI Planning Social Media Acquisitions 247

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.” This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Exo B2B

MAY 29, 2023

Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. Upstream, of course, customer acquisition must come into play; questionnaires on customer selection criteria can greatly refine your offer and your means of acquiring more customers.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. Although data has proven to be extremely useful for marketers, previous research suggests that many are still struggling to acquire it to execute key objectives.

Intent Data 265

Intent Data Class Intent Planning 265

SmartBug Media

AUGUST 18, 2020

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. In short, customer acquisition efforts come with up-front costs.

Acquisitions 71

Acquisitions Allocation Paid Social Agency Paid Search Agency 71

Integrated B2B

AUGUST 26, 2020

Many marketers believe that both the strategies of gaining more customers, increasing market penetration or customer acquisition, and selling more to existing customers, retention or loyalty strategy, are both equally good strategies. Rather, customer acquisition strategies tend to be more effective than loyalty strategies in B2B.

Acquisitions 52

Acquisitions B2B Loyalty B2B Sales 52

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. While this is a drop from the 68% of marketers who said the same in regard to 2022, it is a significant increase from the 41% who thought their spending would rise in 2021.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

MAY 24, 2023

However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience. Some of the challenges marketers expect to face in the near future include leveraging data and focusing on customer acquisition and retention while demonstrating a return-on-investment.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

Porch Group Media

MAY 3, 2022

V12 recently launched the 2022 Marketer’s Perspective on Mover Marketing Report , which explores how brands are utilizing mover marketing strategies to increase their customer acquisition and retention. Improving customer acquisition and retention. Budgets are going toward movers.

First-Mover Advantage 52

First-Mover Advantage Research Budget Programs Acquisitions 52

Hubspot

NOVEMBER 1, 2018

Unfortunately, this talent shortage is only worsening -- research by Korn Ferry predicts by 2020, the technology, media, and telecommunications industries alone could be short over one million skilled workers globally. But it's a daunting task, which is why you need a talent acquisition strategy. Talent acquisition vs. recruitment.

Acquisitions 93

Acquisitions Marketing & Strategy Best Practices High Quality Lead 93

B2B Marketing Directions

FEBRUARY 11, 2023

So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) The research found that marketers recognize the importance of AI and expect its use to grow significantly in the near future. in the 2018 survey to 3.8 in the 2022 survey.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

Mereo

AUGUST 18, 2022

BOTH BUYER RETENTION AND ACQUISITION PLAY A ROLE IN REVENUE PERFORMANCE. Plus, research has found that 65% of business for most organizations comes from existing / current buyers. Plus, research has found that 65% of business for most organizations comes from existing / current buyers. Download the Seek to Serve eBook.

Acquisitions 41

Acquisitions Top of Funnel Buyer's Journey Thought Leadership 41

Valasys

NOVEMBER 28, 2018

A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. This acquisition will give way to expansion opportunities across regions and industries. Colony, Forrester’s chairman and Chief Executive Officer (CEO), the decision to make the acquisition was driven by their clients.

Forrester 58

Forrester Acquisitions Cross-Selling Verticals 58

KoMarketing Associates

AUGUST 3, 2017

Research now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. To keep buyers coming back for more, research suggests that delivering an enhanced customer experience may be key, and B2B marketers are focused on delivering.

Studies 138

Studies Acquisitions B2B Marketing B to B 138