Remove acquisition relationship vendor
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The B2B case for retention marketing: 7 key tactics

Martech

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. Year after year, survey after survey, leads were number one. (It It didn’t even make the Sagefrog priority list in 2022.)

Tactics 133
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Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand. This is a mistake. I asked Steve to explain his thinking. this opportunity?

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Your Guide to Choosing a B2B Data Provider

Zoominfo

With data like promotions, mergers and acquisitions, product launches, and funding, opportunity data gives users opportunities to create new business. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. The vendor should be able (and willing) to provide specifics.

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. Good morning. You probably saw that late yesterday Adobe bought Marketo.

Marketo 193
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How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor. By customizing talk tracks, sales reps can build stronger relationships with prospects and increase their chances of closing deals. Here’s another example from ZoomInfo CEO Henry Schuck.

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5 Things Your Financial Services CRM Needs to Have

Salesforce Marketing Cloud

Next-generation CRM vendors that provide purpose-fit solutions with rich data relevant to banks, insurers, and investment and wealth management firms can support these priorities from the ground up and accelerate business process transformation. Look for a vendor that has out-of-the-box capabilities, providing a robust roadmap to innovate.

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What do SEO platforms do and how do they help marketers get found on search engines?

Martech

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Vendors differentiate by offering more frequent or detailed data updates or content marketing features that sometimes require additional investment.