ClickZ

FEBRUARY 9, 2023

This, coupled with a growing public awareness and concern for digital privacy, has led to the undermining of the already questionable feasibility of comprehensive attribution throughout the customer acquisition journey. This period of transition has left the industry navigating the stages of change as it adapts to this new reality.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

Valasys

MARCH 28, 2023

AI in lead generation takes the drudgery out of the time-consuming tasks of customer acquisition and management. Machine learning model training: The transformed data is then used to train a machine learning model, such as logistic regression, decision tree, or neural network.

Marketing AI 52

Marketing AI Lead Ranking Lead Generation Lead Scoring 52

DealSignal

SEPTEMBER 7, 2021

The Covid-19 Impact on B2B Marketing Budget Allocation According to McKinsey, five years worth of projected business digitization was realized in just eight weeks—and there is no regression in the face of such progress. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Convert

JULY 26, 2023

So, you’re not just getting a cutting-edge feature, you’re getting a trailblazing solution from a trusted vendor. Conclusion In lieu of a conclusion, we’ve drawn upon insights from Ton Wesseling and Jonny Longden ’s thought-provoking LinkedIn posts, which provide guidance for selecting a suitable experimentation tool vendor.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52