Martech

SEPTEMBER 14, 2023

Today’,’s prospects are still heavily influenced by the people around them, by companies they can trust, and by the recency of the wealth of information available. .” Here’s the problem with that mindset. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Choozle

MARCH 10, 2021

If cost-per-acquisition (CPA). To optimize toward CPA, set your desired cost-per-acquisition, which is the cost you wish to pay for a user to convert once. Use recency bid adjustments to bid more aggressively on users that are new to your retargeting audience.

Cost per Acquisition 52

Cost per Acquisition Cost Per Click Optimization Campaigns 52

Martech Advisor

OCTOBER 22, 2019

Before running our app retargeting and re-engagement campaigns – which were fully programmatic – YouAppi’s Dynamic Audience Segmentation Engine segmented all users into granular cohorts based on app visit recency and frequency and purchase funnel position.

Ad Frequency 42

Ad Frequency Advertising Funnels eCommerce Top of Funnel 42

Terminus

NOVEMBER 5, 2020

Without further ado, here are our finalists and winners for Best Acquisition Program, Best Customer Program, Best #OneTeam, and ABM Innovator of the Year! Best Acquisition Program. Retention is the new acquisition” has been our constant refrain over the past several months, and it continues to bear out. Best Customer Program.

Account Based Marketing 29

Account Based Marketing ABM Budget Programs Acquisitions 29

Hubspot

MAY 19, 2020

Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. This strategy is often called, "logo acquisition.". motivated reasoning and recency bias ) and grounding the conversation in hard facts will help teams come to a better final result.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

ClearVoice

MARCH 1, 2021

The most important review factors: 1) Star rating, 2) Legitimacy, 3) Recency, 4) Sentiment, 5) Quantity. Record the order in which the websites appear on the search results page(s) to help you decide where to focus your review acquisition efforts. Let’s go over some review acquisition FAQ. How do you ask?

Work Management 98

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 98

Buzz Marketing for Technology

MAY 29, 2013

Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Recency of visits. Because it’s about your own living, breathing customers, it is data that your competitors don’t have. Advantage, you. Interaction behavior. Transaction behavior. Frequency of visits. Social attributes.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Porch Group Media

NOVEMBER 14, 2019

As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. While many marketers focus on more heavily on acquisition and retention, win back campaigns or email reactivation are just as crucial. Email Reactivation – Strategies to Win Back Dormant Customers. The results.

Webinar Metrics 40

Webinar Metrics Marketing & Strategy Case Study Case Studies 40

Martech

AUGUST 7, 2023

But it’s essential to get it right so you can spend less of your budget on acquisition and get a better return on what you’ve already spent. Use recency-frequency-monetary (RFM) value Get ready to dive into your data. A reactivation program can be the trickiest of all your customer programs to organize and conduct.

Budget Programs 87

Budget Programs A/B testing Buying Cycle Email Marketing 87

6sense

AUGUST 27, 2021

Orchestrating data enrichment and acquisition based on 6sense’s contact fit scores streamlines operations processes and ensures that your sellers have the most complete and current information on accounts and contacts at the right time — when they’re beginning the outreach process. Predictive Model #5: Account Reach.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Vision Edge Marketing

OCTOBER 8, 2013

Rate of customer acquisition. The same holds true for objectives, strategies, and tactics that address improving the lifetime value of your customer base, with efforts around share of wallet, recency and frequency of purchase, referrals and so on. . • Share of preference. Share of distribution.

Planning 100

Planning Allocation Paid Search Agency Marketing Budget Creation 100

PureB2B

APRIL 20, 2021

The short answer is the sheer fact that they were in a lower part of the buying funnel at the time of acquisition. The data formats, structure or lack thereof, source, frequency, recency, relevancy and quantity, vary across the spectrum. Why is that? The long answer is the need to augment and enrich your data as you acquire it.

Demand Generation 62

Demand Generation Demand Generation Lead Ranking 62

PureB2B

FEBRUARY 8, 2021

The short answer is the sheer fact that they were in a lower part of the buying funnel at the time of acquisition. The data formats, structure or lack thereof, source, frequency, recency, relevancy and quantity, vary across the spectrum. Why is that? The long answer is the need to augment and enrich your data as you acquire it.

Demand Generation 62

Demand Generation Demand Generation Work Management 62

Inbox Insight

JANUARY 22, 2019

Content Marketing Strategy : Overarching strategy for creating and amplifying content to specified target audiences to generate value exchanges, in order to achieve high level marketing objectives, such as: • Customer acquisition • Increased revenue • Business growth • Marketplace longevity.

Planning 65

Planning B2B Marketing Marketing Plans B2B 65

Martech Advisor

DECEMBER 6, 2019

This is because CLV enables businesses to plan their customer acquisition and retention strategy in such a way that the cost of acquiring/retaining a customer is less than the lifetime monetary value of the customer. Does it help to advertise at a higher cost per acquisition if the lifetime cost supersedes the ROI on the current spend?

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. You can start by building an intent scoring system by checking the following: Recency: when is the last time that they visit your website.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Inbox Insight

JANUARY 22, 2019

Content Marketing Strategy : Overarching strategy for creating and amplifying content to specified target audiences to generate value exchanges, in order to achieve high level marketing objectives, such as: • Customer acquisition • Increased revenue • Business growth • Marketplace longevity.

Planning 46

Planning B2B Marketing Marketing Plans B2B 46

Webbiquity

JANUARY 24, 2011

Or use /forums too see only results from discussion forums, /date to sort results by recency, or even create your own slashtags. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Social Media Monitoring Tools.

Social Media 100

Social Media Tools Buzz Media 100

Hubspot

DECEMBER 9, 2014

The results will not be ranked by recency -- you''ll find old posts intermingled with newer posts for the same search term. (It''s Getting more Likes and comments on your posts isn''t just a great way to nurture existing Fans -- it can also be a Graph Search acquisition strategy. Acquiring New Fans.

Facebook 28

Facebook Social Media Keywords Display 28

NetLine

JANUARY 23, 2020

This was the old adage of inbound marketing for customer acquisition. They are used within Customer Acquisition campaigns, Upsell-Cross Sell Campaigns, and Pipeline Acceleration Campaigns. How has content marketing evolved over the past few years? It used to be solely focused on bringing new companies into the top of the funnel.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Moz

NOVEMBER 10, 2020

Velocity/recency/count: Just enough of a timely good thing to be competitive. The second half of the review timing paradigm relates to not running out of steam in your acquisition campaigns. Don’t run a big review acquisition campaign in January and then forget about outreach for the rest of the year. Keep going.

SEO 64

SEO Lead Ranking Allocation Marketing Management 64

Engagio

OCTOBER 1, 2018

Top Takeaways : ABM is a great B2B strategy to drive growth – growth is NOT just acquisition – ABM helps place focus on retention and upsell, cross-sell too. Fit, Intent, Recency and Engagement. Top Takeaways : Establish an ABM Foundation with FIRE (shout out to the awesome Everstring team!):

Account Based Marketing 91

Account Based Marketing ABM Ideal Customer Profiles CMO 91

Moz

DECEMBER 21, 2020

Takeaway : The fact that the overwhelming majority of reviews I saw are unmanaged (have no brand responses) leads me to believe that professional review acquisition campaigns aren’t likely the force driving the high number of total reviews in the grocery industry. Review recency.

Lead Scoring 81

Lead Scoring Lead Ranking Stats Google 81

Liveintent

SEPTEMBER 29, 2022

Confirm data sources and acquisition recency. While identifying and clustering at the household level offers the greatest scale, it may not meet your needs like, if you need to identify unique individuals for instance.

ROAS 98

ROAS Ideal Customer Profiles Loyalty Paid Search Agency 98

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Lead Scoring and Grading With lead scoring, you automatically qualify leads based on demographics and BANT criteria as well as specific prospect behaviors, including recency and frequency. By tracking each of these factors and assigning appropriate weights to each, you get a comprehensive view of prospect interest and engagement.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Moz

MAY 2, 2019

More importantly, how do you use this data to inform your review acquisition and marketing strategy? Step #3: Using your audit to inform your review acquisition strategy. How do you use these details to inform your review acquisition strategy? What other tips or tricks do you use to inform your review acquisition strategy?

Acquisitions 57

Acquisitions Ideal Customer Profiles Webinar Metrics Marketing & Strategy 57

Terminus

JUNE 11, 2021

Terminus powers your entire pipeline, from the moment of acquisition through acceleration campaigns, all the way to retention and expansion. Terminus unites sales and marketing so sales can convert the interest market generates.

Marketing Analytics Tools 57

Marketing Analytics Tools Top of Funnel Generation Bombora 57

LeanData

FEBRUARY 17, 2021

As companies grow, and their databases grow proportionally, there are even more data challenges, and that’s before mergers, acquisitions and other market moves add complexity and even more data struggles. . Look at recency -establish a maximum age for your data and build a plan to keep it refreshed.

Ideal Customer Profiles 52

Ideal Customer Profiles CRM Account Based Marketing InsideView 52

Customer Experience Matrix

APRIL 2, 2007

But these two metrics are just the tip of the iceberg. Change, and the rate thereof, is far more meaningful and insightful in this context than the more common “static” approaches to predictive analytics.

Forecasting 120

Forecasting Distribution Validation Acquisitions 120

Moz

JANUARY 24, 2021

Tansy is also ahead in terms of review recency, with their most recent review being 6 days ago, while it’s been 3 weeks since Lovage was reviewed and 2 weeks for Rosemary. Don’t forget that review acquisition campaigns can shape response language by the way requests are phrased. Tansy is running away with the review game.

Studies 75

Studies Google Lead Scoring Lead Ranking 75

eDataSource

SEPTEMBER 4, 2018

However, Wayfair also appears to maintain almost daily subscriber contact frequency, which cadence many customers consider over-mailing, thus possibly explaining Wayfair’s less than leading read rate and subscriber engagement recency metrics. Wayfair Email Audience Overlaps.

Merchandising 40

Merchandising Amazon Curation Ideal Customer Profiles 40

Customer Experience Matrix

OCTOBER 10, 2006

Since our simple model can generate Recency and Frequency statistics, it’s reasonable to incorporate these into the probability function. Changes in other assumptions would show the results of variations in customer behavior or in acquisition volumes. But that’s probably a bit too simple.

Ad Building 120

Ad Building Statistics Response Rate Acquisitions 120

Terminus

OCTOBER 20, 2020

By analyzing the frequency, recency, and velocity of emails and meetings, Terminus presents data on how many relationships are developing with the buying committee and how strong those relationships are. For a deeper dive on account-based customer retention and expansion programs, check out our ebook, “ Retention Is the New Acquisition.”.

Top of Funnel 41

Top of Funnel Account Based Marketing ABM Lead Ranking 41