acquisition Reachforce Related Topics 
Customer Experience Matrix
APRIL 3, 2013
B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”. See my post from last October for more on SetLogik.)
Zoominfo
JULY 2, 2020
Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Partial profiling: Reducing the number of form fields can improve conversion rates.
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Kabbage
NOVEMBER 29, 2016
In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). The report reveals marketers’ top priorities, strategies, and tactics for the fiscal year.
Zoominfo
JULY 2, 2020
Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Partial profiling: Reducing the number of form fields can improve conversion rates.
SmartBug Media
MAY 21, 2019
Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. Allocate resources according to the acquisition of MQLs. Aim to improve data quality. There is no avoiding it; your data is going stale at a rapid rate.
Customer Experience Matrix
APRIL 25, 2013
I’ve recently written about some of them, including Reachforce/SetLogik and Lattice Engines. In February, Causata introduced prebuilt applications for cross-sell, acquisition, and return programs in financial services, communications, and digital media. Those are something new. These will further speed deployment.
Business Brainz
JULY 11, 2021
According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. McKinsey & Company found that personalized engagement reduces acquisition costs by as much as 50% and increases revenues by up to 15%.
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