Martech

NOVEMBER 13, 2023

The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor). The Onesend acquisition Chicago-based ActiveCampaign acquired the Australian platform Onesend in October. James was able to indicate the impact of ActiveCampaign on email performance: 12% increase in open rate. 6% boost in click-thru rate.

Paid Search Agency 103

Paid Search Agency Marketing Automation Services Work Management SMS 103

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. Business Data is Changing Rapidly Today’s business landscape is evolving at a tremendous rate. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. Basically, personas ensure that everything you do in terms of lead generation and customer acquisition, is tailored to your targeted buyers’ needs.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Zoominfo

JULY 2, 2020

Partial profiling: Reducing the number of form fields can improve conversion rates. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. 2023 was a pivotal year, and ANNUITAS expects much to change in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Understand how vendors and partners work together at different layers of the relationship — and if their optimizations are a good fit for you. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Engagio

FEBRUARY 25, 2021

The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. All of this has allowed and continues to allow Demandbase to flourish with high identification rates going into the next decade. Match rate and match accuracy improvements. Accuracy is critical.

DemandBase 111

DemandBase Classified Ads Vendors Comparison 111

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. If you’re not leveraging VBB, you’re missing out on significant improvements, as demonstrated by a Tinuiti case study: A +38% increase in conversion rates.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 98

Seismic

JANUARY 24, 2023

In the report, Aragon evaluated 15 vendors across a variety of criteria, including strategy, performance, and reach. Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

Marketing Analytics Tools 115

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 115

Engagio

APRIL 12, 2024

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. By focusing sales efforts on accounts showing interest, they improved engagement and success rates.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Zoominfo

MAY 23, 2023

This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor. By using intent data, you can see how key terms such as “mergers and acquisitions” spike ahead of a major deal announcement. Here’s another example from ZoomInfo CEO Henry Schuck.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Salesforce makes Robotic Process Automation acquisition. This acquisition by Salesforce can only shine a brighter light on it.

Enterprise Management 109

Enterprise Management Work Management Account Based Marketing Marketing Management 109

The Point

APRIL 16, 2019

Failure to do this often results in wasted ad budget and spending valuable ad dollars on terms that generate expensive clicks but don’t convert at the same high rate. Over time, the keyword list can be refined to maximize budget share and impression share based on the search queries that are driving the most conversions.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Pam Didner

OCTOBER 15, 2022

Attendee acquisition strategy. List of Top-Rated Event Registration Products. The attendee acquisition strategy is a must to get butts in seats. Therefore, event promotion and attendee acquisition are critical; otherwise, they won’t fill seats. Attendee acquisition strategy goes in hand-in-hand with agenda planning.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Martech

JULY 18, 2022

Once you have satisfactory answers to the above questions, you can start drawing up a list of vendors to contact with RFPs. For a deeper dive into what those questions mean, and profiles of leading ABM vendors, download our new ABM marketing intelligence report here. Processing.Please wait. Account-based marketing: A snapshot.

Enterprise Management 88

Enterprise Management Account Based Marketing Work Management Marketing Management 88

ClickZ

JUNE 1, 2020

30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. The evolved AI of today. Automation is the peanut butter to AI’s jelly.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

Martech

DECEMBER 7, 2021

And low adoption rates lead to low return on investment (ROI). For example, research shows that sales organizations with less than 75% CRM adoption have noticeably lower win rates and quota attainment. The converse is true – higher CRM adoption leads to noticeably higher win rates and quota attainment.

Work Management 90

Work Management Marketing Management Organization Budget Programs 90

DiscoverOrg

APRIL 20, 2017

The emerging stratification between simple prospect and contact data and account-based intelligence is clearly seen in results and success rates. Emerging sales intelligence like this allows marketers to prioritize prospects and develop targeted, personalized programs and campaigns that get better response rates.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

InsightSquared

MAY 7, 2019

At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). Customer churn or retention rates. Companies in this stage are typically adding salespeople at a fast rate. Customer lifetime value (CLV).

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Aberdeen

FEBRUARY 17, 2022

Managing Churn for HR Excellence: Best-in-Class Talent Acquisition Through Tech. However, many HR tech vendors have yet to do the same — reexamine their strategy to ensure it speaks to the current and future challenges facing the talent acquisition industry rather than a workplace that no longer exists. Improving turnover rates.

Work Management 52

Work Management Marketing Management Class Acquisitions 52

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Litmus

MAY 10, 2021

higher open rate than regular emails. We even include a free template to help you evaluate vendors! However, you won’t know for sure which tool will help you reach your goals upfront—but you can at least use your goals to establish expectations when you vet vendors and speak to sales reps. Email acquisition or lead generation.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Engagio

FEBRUARY 25, 2021

The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. All of this has allowed and continues to allow Demandbase to flourish with high identification rates going into the next decade. We’ve never lost an account identification match test to another vendor.”.

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

Martech

NOVEMBER 8, 2023

Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. The B2B marketer’s job is to identify this elite group of targets, invest time and money disproportionately to attract them and optimize your relationships with them. The key takeaway?

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Marketing Management Intent Signal 114

Customer Experience Matrix

SEPTEMBER 15, 2016

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors. That’s a healthy rate but nothing close to an annual doubling.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

TrustRadius Marketing

APRIL 16, 2021

In 2015 – 2016, HR cloud technology vendors have continued to receive massive, increasing amounts of funding from venture capital investors—so much so that the media has dubbed it an on-going “love affair.” THIS IS A TEST TO SEE WHEN THIS GOES LIVE. This message should appear at 3:05.

Work Management 52

Work Management Marketing Management Peer-to-peer SMB 52

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. What is a Trigger Event?

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. PLG works because people are most open to optimizing their experience with a vendor when they’re already benefitting from said vendor in real-time.

Cross-Selling 100

Cross-Selling Work Management Marketing Management Lead Ranking 100

Zoominfo

JULY 2, 2020

Partial profiling: Reducing the number of form fields can improve conversion rates. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

xiQ

JANUARY 30, 2023

The Big Attrition The high turnover rate in the sales industry is causing significant disruption for businesses, as 40% of buyers and salespeople are constantly switching jobs. This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Porch Group Media

MAY 4, 2021

In recent findings from PFL and Demand Metric, marketers who use 4 to 6 channels in their omnichannel campaigns report the best response rates in reaching consumers with meaningful engagement. Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Zoominfo

MARCH 15, 2022

It’s measured by click-through rate, ad relevance, and landing page experience. Establish negative keywords Negative keywords are a list of search terms you exclude from triggering your ads because they’re not relevant to your business and will lower conversion rates. Make changes incrementally.” Another factor is audience data.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads. or greater before bidding.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Martech

APRIL 20, 2023

Jay Baer Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch. So, here’s our list (in alphabetical order) of the people you absolutely must follow to keep up with the latest in CX.

Marketing Management 108

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 108