Martech

SEPTEMBER 9, 2021

Lexalytics, an established leader in the natural language processing (NLP) and analytics space yesterday announced its acquisition by InMoment, the customer and employee experience platform. Lexalytics uses AI-driven NLP to drive insights from a range of channels, whether the data is structured or unstructured. Why we care.

Acquisitions 86

Acquisitions Vendors Analysis Customer Surveys 86

Martech

JULY 29, 2022

There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process. Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Did the vendor help?

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 98

Zoominfo

MAY 23, 2023

This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor. Let’s say you sell a range of cloud-based solutions for businesses in the finance sector. Here’s another example from ZoomInfo CEO Henry Schuck.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Martech

DECEMBER 5, 2022

Many suite vendors — SAP, Adobe, Oracle, Salesforce and Microsoft — sell broad marketing suites supported (to varying degrees) by an optional CDP they fervently wish you to license. Recall that major martech vendors have mostly cobbled together their suites via acquisition. Approach 1: CDP from an anchor suite.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Vendors 87

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Salesforce makes Robotic Process Automation acquisition. This acquisition by Salesforce can only shine a brighter light on it.

Enterprise Management 109

Enterprise Management Work Management Account Based Marketing Marketing Management 109

ClickZ

JUNE 1, 2020

The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. A range of emerging vendors are out there today using Artificial intelligence to automatically optimize advertising spend and targeting. The evolved AI of today.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

Martech

MAY 3, 2022

“Would this crisis be the catalyst for consolidating if not out right collapsing the vast and vibrant martech vendor universe?” There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. ” write Brinker and Riemersma.

Marketing Management 105

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 105

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech

JULY 19, 2022

Although XP itself hasn’t been transitioned to the new cloud architecture, the CDP acquisition is natively embedded into XM Cloud. “Many vendors of our size and scale tend to go for the full-suite approach,” said O’Flanagan. As a vendor, of course it wants to provide as comprehensive a solution as possible.

Digital Asset Management 92

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 92

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. What is a Trigger Event?

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Zoominfo

JUNE 14, 2022

Others spent months setting up new tools and managing new vendors, rather than creating data-driven motions that unlock market-making plays. Sales teams can incorporate a diverse range of data signals, such as technographic and intent data , to build an efficient, predictable pipeline. The result?

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

InsightSquared

MAY 7, 2019

At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). The data for growth companies in the $10M-$50M range showed a lot of variances which we’ve seen before. Typical SaaS Sales Metrics. Customer lifetime value (CLV).

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Salesforce’s acquisition of Datorama happened way back in 2018. Perkuto acquired by MERGE . Joke of the day.

Acquisitions 92

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 92

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Research and reach out to third-party sites that previously linked to websites now owned through a strategic merger or acquisition.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading an app or an e-book. Pass it back to the vendor.”

Cost per Acquisition 106

Cost per Acquisition Top of Funnel Cost CPA 106

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech

OCTOBER 27, 2021

Vendor roadmaps help marketers too and those who cover the space to see what innovations are on the horizon. As our editorial director Kim Davis observes, a little further down, Twilio’s acquisition of customer data infrastructure solution Segment last year, got the ball rolling for its customer engagement platform Twilio Engage.

Marketing Automation Services 91

Marketing Automation Services API Digital Transformation Acquisitions 91

Biznology

DECEMBER 2, 2019

This year, my predictions range from retention to robots. Business buyers are already using their Siri, Alexa, Hey Google and Cortana devices to identify potential vendors. Companies are realizing that they can harness their employees for customer acquisition, customer development, and HR recruitment. I welcome your feedback!

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

xiQ

JANUARY 30, 2023

This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors. This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

KoMarketing Associates

AUGUST 6, 2019

How do they go about researching new solutions and vendor capabilities? By addressing themes like the ones listed above, content marketers can combine keyword research and content marketing to create more effective SEO and paid acquisition campaigns. Business Goals : Identify why this individual might be performing research.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Customer Experience Matrix

SEPTEMBER 7, 2016

The big changes started in the 1990’s when email and Web marketing provided a flood of data about customer behaviors and vendors responded with a flood of new systems to work with it. But it wasn't until the late 2000’s that the number of vendors truly exploded. And it only gets worse (from the martech vendor point of view).

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) Speaking of shopping: retailers with physical stores continue to panic about the growth of Amazon and other ecommerce vendors. no Customer Data Platform acquisitions.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

DECEMBER 18, 2012

The question answered by the paper is “What will marketing automation vendors do next?” To summarize the argument: marketing automation vendors must grow or die. This means they don’t help other marketers who do lead acquisition and marketing administration (planning, budgeting, project management, etc.).

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

OCTOBER 15, 2015

The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014. In some ways, this isn’t such a huge leap: Everstring and several other predictive marketing vendors have long assembled large databases of company and/or individual profiles.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

TrustRadius Marketing

OCTOBER 19, 2022

What is Your Budget Range? Does the Software Vendor Offer Resources? What is Your Budget Range? For some subscription price ranges of popular software, see the getting started section. Another great way to know if software vendors can help with growth is if they have dedicated resources to help you with implementation.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

KoMarketing Associates

NOVEMBER 6, 2018

According to another recent survey from Spiceworks, the majority of those polled (57 percent) claimed that their top goal was to influence revenue through new account acquisition. The tie to lead generation is top on the list. Sales-oriented benchmarks represented 4 of the top 5 B2B marketing objectives. Brand Insulation.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

nDash

OCTOBER 26, 2020

Since then I’ve developed a niche in the HR and staffing sectors, covering a range of topics addressing employer challenges in areas such as the candidate experience, the impact of technology, the importance of the employer brand and the future of work.” . Area of expertise: Talent acquisition. Hiring solutions . Career advice.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

ClickZ

MAY 9, 2020

More observations from the industry’s biggest acquisitions in the first quarter. The least interesting technology platforms were CDP, DMP, iPaas, cloud/data integration and tag management falling in a range of 13% to 15%. Personalization and CDP: Salesforce’s acquisition of personalization and CDP company. Management.

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Allocadia

APRIL 3, 2019

a private organization providing a range of services that enable learning institutions to efficiently and affordably develop and deliver online programs. With the help of Allocadia, Learning House reduced its cost-per-acquisition by at least 25 percent across all clients. That was the situation facing The Learning House, Inc.,

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Martech

JULY 7, 2022

X-Axis: A range of skills from a focus on technology to creativity and arts. Y-Axis : A range of decision-making skills, ranging from emotional to rational approaches. IT/Procurement – Technology stack management, vendor evaluations and negotiations, platform integrations and data management.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Advertising Agencies 84

Martech

OCTOBER 18, 2021

He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. Coveo, the relevance cloud, has announced the acquisition of London-based Qubit, the commerce-focused personalization engine. The acquisition brings together two well-known players in the AI-driven commerce space.

Marketing Automation Services 92

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 92

KoMarketing Associates

SEPTEMBER 3, 2015

Even I receive emails on a weekly (if not daily) basis asking if we would resell some other SEO vendor’s packaged service offerings. With more time and thought, here are some additional points to consider in the evaluation process, regardless of the vendor in question. How does the SEO vendor explain their process?

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

The Point

JUNE 5, 2018

The aggregate score overall was 2.71 (on a scale of 1-5), with individual scores ranging from 2.26 The most significant is probably a shift toward the subscription economy, where vendors are driving revenue through service-based annuity revenues. HJS: What did you find the most surprising finding from the survey? for organization.

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Sage Marketing

APRIL 9, 2024

Expertise and Flexibility: With a fractional CMO agency, startups gain access to a pool of experts with a diverse range of skills and experiences. Their expertise in navigating the SaaS market’s challenges, from customer acquisition to retention strategies, is invaluable.

CMO 52

CMO Work Management Marketing Management Startups 52

Customer Experience Matrix

JANUARY 4, 2012

The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. This is why Callidus is a good buyer.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120