Martech

APRIL 15, 2024

It would also mark a return to form for the company, once known for its acquisitions. Early last year several significant investors, including ValueAct Capital and Elliott Management, questioned whether all the acquisitions were good for stock value and pushed for changes.

Acquisitions 83

Acquisitions Marketing Management CRM Paid Search Agency 83

Webbiquity

NOVEMBER 4, 2021

These are all common questions that business owners, CMOs, and brand managers asks themselves. How can you capitalize on these growing trends of CX and acquisition? How to Improve CX and Increase Acquisition. Consider implementing these strategies with CX and customer acquisition in mind. Use a Multichannel Approach.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

illumin

FEBRUARY 27, 2024

Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? And is there more to this acquisition than meets the eye?

Acquisitions 88

Acquisitions Advertising Agencies Marketing Proposals Paid Search Agency 88

The Forward Observer

APRIL 19, 2024

They met at software startup Bitium, which they helped lead to an acquisition by Google. About the Authors Colin Coggins and Garrett Brown are long-time sales leaders, practitioners, teachers, and best friends.

Paid Search Agency 141

Paid Search Agency Advertising Agencies Click Rate Amazon 141

Marketing Insider Group

JULY 28, 2020

It’s an interesting question. This Big Data requires an assessment and evaluation in order to answer big questions. Acquisitions Overshadow Organic Development in Brand Growth. Last, the authors correlate the results of the acquisition trend. In fact, an acquisition is a critical time for content marketing.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Identify the questions you want to answer Identify the most important metrics you want to track based on your SMART (Specific, Measurable, Achievable, Relevant and Timely) goals.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Marketing Insider Group

JANUARY 30, 2024

These details include buyer: information requirements, activities, questions, decision criteria and decisions. To make decisions, buyers need answers to key questions. In short, buyers buy when all of their primary buying questions and interim decisions are adequately addressed. A lot is at stake.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Tomorrow People

JULY 21, 2021

As B2B SaaS companies strive to gain market share and beat competition in a tough market, many are turning to product-led growth (PLG) as a smarter, more cost-efficient way to drive acquisition, conversion, retention, and referral. Focus Beyond Acquisition. Publicly traded PLG companies are now valued at over $200 billion , with a 29.7%

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Content Standard

APRIL 22, 2024

In this episode of Content Disrupted, trailblazing CMO, Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time. When it comes to leveraging marketing data, she takes a strategic approach.

CMO 79

CMO Brand Identity Branding Storytelling 79

Webbiquity

JULY 19, 2022

Leading indicators encourage business stakeholders to ask questions like: What systems, processes, or setups can I use to achieve this goal and enjoy higher levels of success? Lagging indicators encourage business stakeholders to ask questions like: How much product was produced? Customer Acquisition Costs.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Vision Edge Marketing

JANUARY 30, 2024

Lower Churn and Customer Acquisition Costs : Happy customers are a powerful asset. A sample of the growth strategy questions we answer for our customers are listed below. If you have one of these or other strategy questions, take advantage of our affordable and customized advisory services.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Vision Edge Marketing

SEPTEMBER 12, 2023

Strategy Questions to Ask Yourself Are We Positioned for Success? A successful strategic plan is market and customer-oriented with a focus on expanding market share, improving customer experience, accelerating customer acquisition, retaining more high value customers, and growing customer lifetime value.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Martech

DECEMBER 27, 2023

How to optimize sales and marketing processes for efficient customer acquisition by Vladyslav Podoliako. Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance. The rise of AI in marketing technology brings ethical questions to the forefront. Here’s how.

CRM 102

CRM Ethics Acquisitions Ideal Customer Profiles 102

Vision Edge Marketing

OCTOBER 5, 2021

Because the clearer you are on what a right fit customer is for your business, the more successful you will be at customer acquisition, retention and advocacy. Develop your acquisition plan. Then divide this total by the number of new customers you expect to acquire (that is your customer acquisition performance target).

Acquisitions 189

Acquisitions Touchpoints Paid Search Agency Planning 189

Webbiquity

APRIL 18, 2024

This post will answer those questions and more. This makes your customer acquisition more efficient and helps boost overall marketing performance. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? What are the challenges you can expect? What is B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Tomorrow People

JULY 21, 2021

Their key job is to look at every channel, every source, and even every step of the buyer journey or user acquisition funnel and look for areas to grow. Growth marketers cover every stage of user experience: from acquisition and activation, to retention and up-sell. Craig Zingerline, Chief Product Officer, Sandboxx.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Blue Flame Thinking

SEPTEMBER 8, 2023

These are channels (acquisition) What they do when they visit? Understanding Traffic Acquisition Every acquisition channel has its place and understanding how you acquired your users allows you to effectively allocate resources based on your marketing objectives. What action are they taking? Who Is Visiting Your Site?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Lenny's Newsletter

AUGUST 22, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. This is a question that’s been asked and answered many times but, tbh, never super-well. And 90% of the time, acquisition is the first goal new growth teams take on. Q: How do I hire and build my first growth team?

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

ANNUITAS

APRIL 19, 2022

If it’s been more than a year, it’s time to revisit the question. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. A good example of an acquisition channel is social media. Read more: Why Can’t Marketing Answer the ROI Question? How to move forward.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Vision Edge Marketing

MAY 16, 2023

The answers to these questions are the focus of this episode of our What’s Your Edge? High customer acquisition costs, difficulty closing net new customers, or a poor win/loss ratio. If you have questions, we have answers. What does it mean to fire on all cylinders in your company? How do you spot misfires?

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

ANNUITAS

OCTOBER 9, 2023

As in our previous Summit in Atlanta — ANNUITAS CEO Adam Needles sparked a good amount of questions and debate by calling out some of the random acts we all-too-often perform as go-to-market leaders. We discussed the Why, the Who and some of the How of building a great Chief Growth Officer role or ‘office of.’

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

Marketing Insider Group

NOVEMBER 24, 2020

Look at those pages and ask questions about messaging and optimization. This next step could indicate they still have questions and need more information. A chief pillar of content marketing is to be the best answer to your audience’s question on Google. Go to Acquisition > All Traffic > Channels. Image: MIG.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Biznology

DECEMBER 10, 2020

including an uptick in mergers and acquisitions (M&A). And he asks challenging questions about transparency and preparedness?and As we close out a year marked by upheaval, experts predict more disruption ahead?including Louis is an international leader in managing M&A communications.

Transparency 197

Transparency Acquisitions Ad Agencies Analytics 197

ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? – A short second … this is a welcome acquisition. Good morning. Maybe not so much in this case.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Martech

APRIL 19, 2024

Marketers who rely on developers to make website changes can’t react quickly when they want to change lead form questions or make visual changes. Petrullo also finds lead gen forms on social media allow her and her team to ask really personal questions. More questions? More personal questions?

Lead Gen 106

Lead Gen Paid Content Social Media Sales Qualified Leads 106

Martech

OCTOBER 13, 2023

Every working day begins with the question, what’s the net new? This is the prize that marketing is working towards The cost of customer acquisition When thinking about long-term profitability, I for one, would like to overlook the cost of sales as an annoying nit, but I can’t. All are concerned with lead flow and conversion rate.

Ideal Customer Profiles 122

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 122

Martech

FEBRUARY 6, 2024

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. The equally hard question for those of us in the rat race is, “How and when does the focus move from conversion and revenue to profitability?” More about this below.

COA 111

COA B2B Sales B2B Startups 111

Zoominfo

MARCH 2, 2022

Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Can our data make the software competitively differentiated?

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

Webbiquity

MAY 30, 2023

Interestingly, increasing customer retention (generally a more cost-effective way to drive sales than through new customer acquisition) and improving audience engagement (a clear and easily measurable responsibility of marketing teams) were far lower on the list of goals. Sometimes the answer you get depends on how you ask the question.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Conductor

FEBRUARY 7, 2023

This acquisition is a landmark moment for our industry—all in the spirit of delivering for customers. Now, we’ll have the opportunity to introduce this game-changing product integration to hundreds of new European customers via our acquisition of Searchmetrics. Solve more problems? Provide more support?

Paid Search Agency 105

Paid Search Agency Acquisitions Thought Leadership SEO 105

Sprout Social

MARCH 29, 2023

Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. Candidates can hear from our own employees rather than talent acquisition teams or hiring managers—who job seekers know are selling to them. There, you can answer questions and foster engagement with your community.

Social Media 101

Social Media Acquisitions Media Marketing & Strategy 101

chiefmartech

APRIL 26, 2022

“It seems like every other week, I read about a major acquisition. The only question is by how much has the 2022 landscape shrunk.” Such large acquisitions almost always make the news. It’s a testament to just how large the martech industry is that so many significant acquisitions are constantly occurring.

Acquisitions 108

Acquisitions Digital Transformation Software Paid Search Agency 108

Tiecas

MARCH 15, 2024

Your roadmap answers the crucial “why” and “who” questions: Why: A roadmap defines why you’re undertaking certain marketing efforts. Tangible Results: Regular reporting on metrics like lead quality, cost per lead, customer acquisition cost, and overall ROI provides executives with clear evidence of your marketing investment’s value.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Heinz Marketing

MARCH 10, 2021

For starters, there is Costco’s no-questions-asked return policy. We can return it in-store – no questions asked. If you focus as much energy on customer retention, as you do on customer acquisition, there is no doubt you will have a happy customer in the end. Many companies focus their time and resources on the acquisition.

B2B Marketing 136

B2B Marketing B2B Ideal Customer Profiles Cross-Selling 136

ClickZ

FEBRUARY 1, 2022

Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention. AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention. Exploring acquisition as a business. You should focus on acquisition.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124