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Customer Survey: Faster Prospecting, Better Performance with ZoomInfo

Zoominfo

The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems. Our report reveals that account executives (AEs) increased their average win rates by 48% after implementing ZoomInfo’s solutions.

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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6 channels, and utilize 16.3 service providers, manage 14.6 channels, and utilize 16.3

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Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. Now, their role has expanded, making them essential for mid-funnel activation, top-of-the-funnel acquisition, and community building. You can check out the research report on webinars from Forrester and Hubilo here.

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[new research] 2022 New Mover Trends Report – Meet Today’s New Movers

Porch Group Media

The 2022 New Mover Trends Report by V12 dives into the profile of the modern mover, what motivates them, and how they spend so you can start turning new movers into new customers for your business. Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving.

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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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By the numbers: Diversity and inclusion are good business

Martech

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Heat Test Report ). The game attracted more players, specifically females — Nintendo reported a rare even split of male and female players. Audience acquisition and loyalty.

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