Porch Group Media

JUNE 6, 2019

In this webinar, V12, the leader in customer-acquisition solutions, will explore advancements in data, technology and analytics solutions to help you acquire, grow and retain consumers actively shopping for automotive parts and services.

Purchase Intent 40

Purchase Intent Class Acquisitions Webinar Metrics 40

Porch Group Media

AUGUST 14, 2019

81% of Digital Retailers Rank Customer Acquisition as Highest Marketing Priority. Customer acquisition is a top priority for many industries, and this is certainly no exception for ecommerce retail brands. Retailers are investing highly in acquisition marketing. Ecommerce Customer Acquisition Strategies.

Acquisitions 40

Acquisitions Lead Scoring Lead Ranking Ideal Customer Profiles 40

Zoominfo

FEBRUARY 15, 2023

With the average sales rep spending just one-third of their workweek actually selling, identifying buyers that have demonstrated strong purchasing intent at the right moment is a critical success factor. As a result of this shift, efficient, cost-effective prospecting has become vital.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Porch Group Media

DECEMBER 23, 2019

[ON-DEMAND WEBINAR] Apparel Retail Marketing: Ramp Up Customer Acquisition in 2020. How advanced purchase intent data can provide a competitive advantage, informing clothing retailers of which stores consumers have recently visited and what they are searching for online. Watch the Webinar Below. .

Acquisitions 52

Acquisitions Webinar Metrics Demand Purchase Intent 52

Aberdeen

JUNE 7, 2019

However, just because you improve customer retention doesn’t mean that you’re actively lowering acquisition costs. Focusing on lowering your acquisition costs while also improving retention will help improve your bottom line. One marketing problem that leads to high customer acquisition costs is improper targeting.

Intent Data 40

Intent Data Acquisitions Intent Cost 40

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. Do you have a similarly exciting intent data-driven success story? Let me know.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. In a report by WBR Insights , 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. A lack of differentiation (54%).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Sprout Social

JULY 25, 2023

The mid and mid-bottom funnel is centered toward converting these new visitors into qualified leads and quantifying the amount of purchase intent in your funnel. User acquisition report The User acquisition report helps you understand how new users find your website or app for the first time.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Martech

FEBRUARY 8, 2022

With the acquisition comes 160 million B2B records specific to the tech industry, as well as the company’s Demandcentr system, which monitors behavioral context and builds purchase intent around specific contacts. B2B Marketing-as-a-Service platform Selling Simplified was acquired by business publisher IDG Communications.

Purchase Intent 80

Purchase Intent Digital Transformation Acquisitions Intent Data 80

Liveintent

MAY 24, 2021

Including other channels in your media plan or marketing mix can enable brand lift across most brand health metrics (like share of voice, unprompted brand recall, prompted brand recall, purchase intent, and brand equity), improve customer-acquisition-costs (CAC) and lower cost-per-acquisition (CPA).

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Top Rank Marketing

DECEMBER 22, 2023

[Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 Harvard Business Review “Brand promises are about the brand. Customer promises are about the customer.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Porch Group Media

OCTOBER 20, 2022

Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving. Uncover key insights on new movers’ shopping behaviors, including purchase timing, enticements to try new brands, social media purchasing power, and more. Download the 2022 New Mover Trends Report.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

Top Rank Marketing

OCTOBER 17, 2023

Now, their role has expanded, making them essential for mid-funnel activation, top-of-the-funnel acquisition, and community building. Strategic Evolution: Initially, webinars were tools for retention and renewal. You can check out the research report on webinars from Forrester and Hubilo here.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

SocialPilot

JANUARY 14, 2024

From lead acquisition to traffic generation, it ticks all the marks to become the right platform to promote your business. Brands on Linkedin have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn. Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Only B2B

FEBRUARY 6, 2024

Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. Forrester says: Partnering with reputable providers with transparent data acquisition methods is crucial for ethical considerations.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Oktopost

APRIL 9, 2024

Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Martech

APRIL 5, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Audience acquisition and loyalty. A culture of diversity and inclusion is the cause of it. A diverse marketing organization aids access to diverse markets. Hiring and retention. Deloitte ).

Business 111

Business Loyalty Paid Search Agency Acquisitions 111

FunnelEnvy

SEPTEMBER 29, 2021

Just because you’re doing ABM doesn’t necessarily mean you’ll magically alleviate the common B2B funnel problems, such as low conversion rates, qualified pipeline, high customer acquisition costs and low quality leads. What’s the value of the purchase intent within the buying window?

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Porch Group Media

NOVEMBER 29, 2022

Tell us a little bit about the advantage of the first-party data that V12 offers in this homeowner journey and how that really supports driving those signals and purchase intent. Learn More About How Mover Marketing Helps Brands Boost the Success of Their Customer Acquisition and Retention Campaigns.

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Porch Group Media

NOVEMBER 16, 2022

Tell us a little bit about the advantage of the first-party data that V12 offers in this homeowner journey and how that really supports driving those signals and purchase intent. Learn More About How Mover Marketing Helps Brands Boost the Success of Their Customer Acquisition and Retention Campaigns.

Segmentation 52

Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Growth marketing is a newer concept that can supplement demand gen marketing by seeing acquisition as the first stage instead of the last stage of the funnel.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

JUNE 27, 2018

Influencer marketing is the fastest-growing online customer-acquisition method ( source ). Facebook is the most influential social media channel; 19% of purchase decisions are influenced by Facebook posts ( source ). 18% of purchase decisions are influenced by YouTube videos ( source ). 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Binary Demand

JULY 21, 2023

Also referred to as “sales triggers,” it encompasses significant occurrences like company relocations, job transitions, hiring activities, funding events, acquisitions, IPOs, and event participation. By leveraging chronographic data, salespeople and marketers can pinpoint the optimal timing for prospects to make purchasing decisions.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

ClickZ

SEPTEMBER 5, 2019

The purchase adds personnel, market intelligence and other info from more than 20 million small-to-medium sized (SMB) businesses to Kabbage’s platform, which provides working capital of up to $250,000 to consumers and to small businesses. Cancelled merger with Leadspace. That deal was cancelled several months later.

SMB 90

SMB Intent Signal Lead Scoring Lead Ranking 90

Hubspot

OCTOBER 26, 2020

There are a lot of high purchase intent keywords where the ROAS (return on ad spend) in pay per click ads does not make business sense. Laura Mittelmann, a marketing manager on the paid acquisition team at HubSpot, says, "CPC tells me how much on average I'm paying for a click. Cost per acquisition (CPA).

Cost per Acquisition 96

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

Optinmonster

MARCH 30, 2024

Social Proof Statistics: Influencer Marketing Influencer marketing has been considered the fastest-growing consumer-acquisition channel. 40% of people say they’ve purchased a product online after seeing it used by an influencer on social media. times increase in purchase intent after seeing promotional content from influencers.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Madison Logic

MAY 24, 2023

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Madison Logic received the highest possible score of 5.0

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Madison Logic received the highest possible score of 5.0

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Porch Group Media

JUNE 14, 2019

How QSRs and Restaurant Brands Are Powering Customer Acquisition with Purchase Intent Data. In this webinar, customer acquisitions solution provider V12 discusses how QSRs, fast casual and quick dining restaurants are using active purchase intent behavioral data to target consumers looking for restaurants and dining options.

Webinar Metrics 40

Webinar Metrics Purchase Intent Intent Data Acquisitions 40

Only B2B

AUGUST 21, 2023

By focusing on prospects who are displaying intent signals, teams can significantly increase the efficiency of their outreach efforts. Must Read: Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights Harnessing Intent Data for Targeted Outreach A.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Porch Group Media

MAY 11, 2022

Today, mover marketing uses rich consumer insights that enable marketers to go far beyond simple direct mail campaigns and contribute substantially to comprehensive customer acquisition and retention programs. If your customers move, your organization is at risk to lose them to a competitor who is running acquisition programs.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

Valasys

JUNE 29, 2021

CONTENTgine can go beyond intent marketing by identifying contact, company, content, and other relevant data points. This innovation was possible through the recent acquisition of Contentree, a content collection that features 1,000 business-to-business vendors in more than 400 industries.

Marketing Websites 52

Marketing Websites Lead Scoring Lead Ranking Intent-based Leads 52

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40