KoMarketing Associates

OCTOBER 5, 2022

Vidico recently published the “State of Video Marketing 2022” report, and statistics suggested that 38% of product marketers, 24% of content marketers , 19% of social media marketers, and 12% of performance marketers now rely on video. Nearly 20% says video marketing helps them build awareness and visibility.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

Marketing Insider Group

JULY 28, 2020

It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% They understand that consistently publishing relevant, interesting content attracts and converts buyers.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Martech

MARCH 11, 2024

Authenticated Traffic Solution (ATS) Developed by LiveRamp, ATS enables publishers to attach identity information to ad requests using encrypted and anonymized email addresses, facilitating people-based marketing without third-party cookies. This shift also has implications for your attribution model.

Cost per Acquisition 118

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 118

KoMarketing Associates

AUGUST 31, 2022

MoEngage recently published “The State of Insights-led Engagement Report 2022,” and statistics suggested that the majority of marketers (33.9%) cite a lack of real-time analytics as their top customer engagement challenge. About 35% claimed that they also find their data accuracy/quality to be “extremely/very difficult.”.

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

KoMarketing Associates

JULY 27, 2022

Marketers focused on the customer experience (CX) have several objectives, ranging from generating cost savings to improving acquisition and conversion rates. However, new research suggests that they are struggling to leverage data to achieve their goals.

Marketing Report 236

Marketing Report Optimization Resources Advertising Agencies 236

Martech

APRIL 15, 2024

Salesforce is in advanced talks to buy Informatica, according to published reports. It would also mark a return to form for the company, once known for its acquisitions. Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems.

Acquisitions 75

Acquisitions Marketing Management CRM Paid Search Agency 75

KoMarketing Associates

JULY 13, 2021

SharpSpring recently published its “Outlook on Retargeting” report, and statistics showed that just 36% of marketers consider themselves to be “very successful” at achieving the goals of their retargeting strategy, suggesting there is room for improvement. About 44% specifically cited the customer journey, acquisition, and conversion.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy CMO Acquisitions 296

KoMarketing Associates

JUNE 1, 2022

Nielsen recently published its annual global marketing report titled , “Era of Alignment: Future-focused Strategies for Brand Building and Customer Acquisition,” and statistics indicated that most marketers are still challenged by elements of audience data.

Analytics 232

Analytics Statistics Validation Acquisitions 232

Customer Experience Matrix

FEBRUARY 3, 2020

The CDP Institute published its semi-annual Industry Update report today, which you download here for free. Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies.

Buy 240

Buy Work Management Marketing Management Acquisitions 240

KoMarketing Associates

SEPTEMBER 21, 2022

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience of their organization’s app.

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

KoMarketing Associates

JULY 20, 2022

Ascend2 recently published its “Improving Marketing Attribution” report, and statistics indicated that the majority of marketers (95%) agree that having a unified data source improves marketing attribution. As marketers struggle to tie their strategic efforts to revenue, new research suggests that a lack of data unification may be to blame.

Marketing Attribution 213

Marketing Attribution Touchpoints Statistics Marketing & Strategy 213

KoMarketing Associates

JANUARY 20, 2022

Hootsuite recently published the results of its “Social Trends 2022” survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms. This year, most marketers (53%) want to try to increase brand awareness with social media marketing.

Social Media 243

Social Media Creativity Social Marketing Media 243

KoMarketing Associates

APRIL 20, 2021

The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team. In terms of deficiencies, 44% named customer journey, acquisition and conversion.

Resources 281

Resources CMO Statistics Acquisitions 281

KoMarketing Associates

JUNE 29, 2022

DemandGen recently published the results of its “2022 Marketing Measurement & Attribution Survey,” and statistics suggested that at the moment, the majority of B2B marketers (58%) are struggling to tie anonymous account engagement to known stakeholders.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

KoMarketing Associates

OCTOBER 19, 2022

10Fold recently published “The Role of Content in 2022 for B2B Technology Sector Marketing” report, and statistics suggested that the majority of respondents (37%) are now creating one to two times more content marketing than last year. Furthermore, the marketing department is leveraging video the most, followed by the product team.

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

Outbrain

NOVEMBER 11, 2019

Last year started with a bang (and not a good one) for most publishers: Facebook announced that it was changing its news feed in favor of personal updates, reducing news contributions from 5% to only 4% of all updates. Publishers as Consumer Brands. This is what really draws the users’ attention.

Acquisitions 30

Acquisitions Mobile Advertising Marketing & Strategy Custom Publishing 30

KoMarketing Associates

MARCH 17, 2020

Customer retention hasn’t always been a top priority for marketers, but new research shows that they are now leaning more toward this goal over customer acquisition. About 31% said that they are prioritized at the same level, and just 7% stated that customer retention is a lower priority than customer acquisition.

Planning 159

Planning Acquisitions Class Outreach 159

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 2) The budget outlook varies a lot by industry. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Biznology

FEBRUARY 23, 2018

When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand. This is a mistake. I asked Steve to explain his thinking. this opportunity?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

KoMarketing Associates

FEBRUARY 9, 2021

The CMO Council published its “Getting It Done in 2021” strategic brief, and statistics showed that for the majority of marketers (50%), the customer journey , acquisition and conversion are all key areas of improvement for the remainder of 2021. Marketers and Mapping the Customer Journey.

Marketing Report 162

Marketing Report Planning Acquisitions Statistics 162

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. Another survey published on MarketingCharts.com from Prophet shows similar results. Key Takeaways.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

illumin

APRIL 2, 2024

Canva made a name for itself in the world of technology and digital design; with its new acquisition of Affinity, it may be unstoppable. Affinity brings to Canva its three massively popular applications – Affinity Designer, Photo, and Publisher. This acquisition perfectly positions Canva to strategically enter the ring.

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Webbiquity

APRIL 18, 2024

This makes your customer acquisition more efficient and helps boost overall marketing performance. Affiliate sales support independent publishing. You get deep insights that inform smarter business decisions. Higher efficiency and performance : By automating routine tasks, teams can focus on strategy and creative efforts.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. In addition, 49% want to boost customer acquisition, and 43% want to increase customer engagement.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

KoMarketing Associates

APRIL 23, 2019

Ascend2 recently published the “Marketing Resource Effectiveness Survey” and discovered that for the majority of marketers (64 percent), increasing leads/sales prospects is the top priority for their marketing strategy. This was followed by improving brand awareness (61 percent) and increasing customer acquisition (61 percent).

Customer Surveys 142

Customer Surveys Marketing & Strategy Marketing Strategy Leads 142

Zoominfo

FEBRUARY 15, 2023

The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems. To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Martech

NOVEMBER 3, 2023

This adds nuance to the existing cost per acquisition or cost per action formula. Traditional marketing campaigns are typically assessed based on returns like engagement, conversions, perception, and acquisition. Now more than ever, there is a direct link between brand and customer data acquisition success.

Cost per Acquisition 103

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 103

KoMarketing Associates

DECEMBER 18, 2019

Ascend2 recently published the “2020 Digital Marketing Plans Survey,” and statistics showed that the majority of marketers (54%) want to increase the amount of sales leads generated in the New Year. About 49% want to boost customer acquisition, while 43% want to increase customer engagement. Turning to Video Marketing in 2020.

Acquisitions 157

Acquisitions Planning Leads Lead 157

Martech

NOVEMBER 21, 2023

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Increase customer engagement. Understand marketing attribution.

Top of Funnel 106

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 106

Webbiquity

MARCH 8, 2022

Publish original studies. So, along with creating professional photos, you might also want to publish UGC on your social media channels as Warby Parker does. When using UGC, ask for permission before publishing the image. Try these to surprise and engage your audience. This can increase the conversion rates of product pages.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Martech

FEBRUARY 18, 2022

IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone.

Positioning 98

Positioning Paid Search Agency Companies Acquisitions 98

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 119

Paid Search Agency Marketing Attribution Top of Funnel Companies 119

Choozle

MARCH 27, 2024

Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Top Rank Marketing

NOVEMBER 10, 2023

percent during October, according to newly-published U.S. Rival IQ Google Ads Editor version 2.5 The Drum Ad, PR Jobs Increased 2.3% In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3 Bureau Of Labor Statistics data of interest to B2B marketers.

Advertising Benchmark 106

Advertising Benchmark Marketing Report B2B Marketing Linkedin 106