Rev

JUNE 14, 2023

RevOps relies on key performance indicators (KPIs) and metrics that track revenue growth, customer acquisition and retention. Just as B2C companies have moved from demographics to psychographics , B2B needs to shift from firmographics to exegraphics —dynamic data that reveals how a company executes on its mission.

Work Management 78

Work Management Marketing Automation Services Marketing Analytics Tools Psychographics 78

SmartBug Media

APRIL 6, 2023

The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. How do businesses use buyer personas to inform marketing strategy?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Crimson Marketing

FEBRUARY 17, 2015

To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV). Buyer Bias: Not all customers are created equal. Demand Generation Podcasts'

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Sage Marketing

OCTOBER 2, 2023

Uncover valuable insights into your potential customers, categorizing them based on demographics, psychographics, and behavioral patterns. These could include customer acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, revenue growth, and customer satisfaction scores.

Startups 52

Startups Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52

Martech Advisor

JANUARY 21, 2020

The most exciting part of this discussion around the “funnel” is that marketers are collectively realizing the fact that a brand’s best acquisition actually starts at the end of a traditional funnel – with customers. Delivering for customers IS an acquisition tactic.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

markempa

MAY 9, 2017

And really, it’s about the three components of purpose , people , and promise , and having those pieces work together for any given company so that they can reap all the benefits that purpose brings, like, customer acquisition and retention, customer connection, and employee satisfaction. But that is typically where companies stop.

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

6sense

OCTOBER 25, 2021

But I wanted to personally express how thrilled I am to have the Slintel team join us, and explain why this acquisition makes so much sense for our customers, partners and people. Over the years, we’ve looked at a lot of data companies and developed a stringent process and selection criteria for our acquisitions.

Marketing Analytics Tools 62

Marketing Analytics Tools Top of Funnel Transparency Psychographics 62

ClickZ

OCTOBER 27, 2020

It includes a wide array of data points, from mobile transactions and geolocation data to demographic and psychographic data to behavioral and contextual data that provides insight into consumer interests. Ultimately, second-party data gives marketers a result that is greater than the sum of its parts.

Privacy 131

Privacy Advertising Agencies Transparency Mobile Advertising 131

Strategic-IC

DECEMBER 16, 2020

Account lifecycles must include the Buying Committee and typically includes Acquisition, Acceleration, and Expansion. Psychographic data. Psychographics looks at ‘soft data’ such as personality, attitudes, and lifestyles. Account-based Marketing (ABM). We’re all familiar with demographics (age, gender, location, etc.).

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

Account lifecycles must include the Buying Committee and typically includes Acquisition, Acceleration, and Expansion. Psychographic data. Psychographics looks at ‘soft data’ such as personality, attitudes, and lifestyles. Account-based Marketing (ABM). We’re all familiar with demographics (age, gender, location, etc.).

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

seo.co

MAY 11, 2021

Because you’re able to target each customer with a very specific approach, you’ll see your response rates increase, acquisition costs decrease, and conversion rates go through the roof. Psychographic. Finally, you have psychographic market segmentation. Market segmentation enhances your ability to accomplish each of these goals.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

6sense

JANUARY 7, 2022

With its recent acquisition of Slintel, 6sense delivers an unparalleled intelligence layer that helps fuel its powerful ability to uncover and prioritize buyers both before and throughout their purchase journey.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

6sense

DECEMBER 9, 2021

We also capture account and contact level psychographic data to reveal tech adoption and churn, contract renewals, buyer preferences, and market movements. How does it feel now after being acquired by 6sense this year, can you take us through the acquisition highlights and journey? That’s exciting for all of us.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. And Meta isn’t far behind.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 110

Porch Group Media

NOVEMBER 7, 2018

While Facebook’s Partner Categories offered data on demographics and some behavioral data, available segments lacked insights into deeper consumer motivations that can be revealed via psychographic data. Target Acquisition Audiences Based on Your Best Customer Profile. V12 AudienceLink for Facebook Advertising.

Advertising Agencies 53

Advertising Agencies Ideal Customer Profiles Advertisements Advertising 53

Navigate the Channel

FEBRUARY 13, 2018

It is one thing to improve your pure customer acquisition numbers; it is quite another to see those numbers through to an appropriate number of conversions. The best of them also keep their own demographic and psychographic stats. Let’s take a look at a few of the most important steps: Fully Responsive Websites/A Mobile-First Strategy.

Planning 50

Planning Marketing Plans Advertising Agencies Thought Leadership 50

LeadsRX

FEBRUARY 8, 2022

Marketers can, and should, take data from multi-touch attribution, customer journey analytics, additional demographic and psychographic data, and buying intent attributes – and divide it all up into smaller market or brand segments. Precision Analytics or Micro-Analytics & Micro-Segments – Segment and Target.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

6sense

DECEMBER 9, 2021

More than 10,000 psychographic insights (including company-based themes and trends over time, and people-based themes, interests, and trends over time). Boost outreach via psychographics. The company experienced significant improvements across the board in H2: Acquisition costs improved by 92% in one campaign. The result?

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Atomic Reach

JULY 12, 2022

The days of generalizations—segmenting target markets based on broad and generalized brackets of demographic and psychographic data—are over, or should be. Integrate your marketing mix, strengthening a high performing, integrated and bullet-proof brand across every channel including paid media, websites, landing pages, emails, blogs, and SEO.

Marketing AI 52

Marketing AI A/B testing Lead Ranking Psychographics 52

Valasys

FEBRUARY 20, 2023

psychographic segmentation Area codes, neighborhoods, regions, cities, countries, etc. Utilize SEO and competitive research Due to its low client acquisition cost, search engine optimization (SEO) is one of the online lead generating tactics with the highest return on investment (ROI). are all examples of behavioral segmentation.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Circle Studio

DECEMBER 28, 2017

And now, winning the battle for the best and brightest talent in a competitive marketplace necessitates new approaches to recruitment and talent acquisition. There are many secondary research sources available to help define the demographics and psychographics of customer profile.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Sana Commerce

MARCH 7, 2023

To help facilitate the process, you can utilize different ERP products and integrative tools that will put all the important data you need right in front of you.

Work Management 52

Work Management Marketing AI B2B Marketing Marketing Management 52

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Unbounce

SEPTEMBER 16, 2021

On top of targeting demographic data like age, location, and gender, it also helps to consider the psychographic data of each of your audience segments. Psychographic data can help you with your ad scheduling and assist you in creating variant post-click landing pages that convert visitors. Monitoring site performance.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Valasys

JANUARY 21, 2020

Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas. Automated data collection & the right targeting is something every B2B marketer strives for.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

APRIL 4, 2023

Social media intelligence is the strategic acquisition of data from users interacting with your business on social handles. An incredibly accurate AI engine powers image recognition, enabling detailed demographic and psychographic insights into the individuals utilizing a particular brand. Facebook alone generates over 2.5

Social Media 52

Social Media Media Curation Demographics 52

PureB2B

MAY 30, 2022

Whether you’re seeking to improve your company’s account targeting and sales intelligence, or simply trying to better understand best practices around customer acquisition, we hope that this article helps you understand why you should be using technographic data. What Are Technographics? Why You Should Care About Technographics?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

accelerate agency

FEBRUARY 17, 2023

By creating a specific SaaS marketing plan, you’ll be able to keep a sharp focus on maintaining relationships across the customer lifecycle, instead of concentrating largely on acquisition. Include detailed customer data such as demographic data, geographic data, psychographic data, technographic data, and behavioral insights.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

By creating a specific SaaS marketing plan, you’ll be able to keep a sharp focus on maintaining relationships across the customer lifecycle, instead of concentrating largely on acquisition. Include detailed customer data such as demographic data, geographic data, psychographic data, technographic data, and behavioral insights.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

By creating a specific SaaS marketing plan, you’ll be able to keep a sharp focus on maintaining relationships across the customer lifecycle, instead of concentrating largely on acquisition. Include detailed customer data such as demographic data, geographic data, psychographic data, technographic data, and behavioral insights.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Valasys

DECEMBER 16, 2019

According to Aaron Zakowski, a Facebook Ads Expert helping SaaS companies grow & scale user acquisition & revenue & founder of Zammo Digital Marketing, the key for B2B marketers to succeed with their Facebook advertising lies in constantly testing new ads.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Smarte

AUGUST 14, 2018

These segments can be cut and combined in a number of different ways using a combination of value, life cycle, demographics, psychographics, industry, company size etc. Breaking up your contact lists into smaller segments is the first step in Database Marketing. to develop more personalized messaging strategies.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

Porch Group Media

AUGUST 31, 2018

The acquisition of Acxiom, which supplies data on 2.2 However, without knowing customers’ interests, buying intentions, detailed demographics and psychographics, marketers are severely limited in their ability to develop an omnichannel understanding of their customers and prospects for meaningful personalization across channels.

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

Tony Zambito

MAY 4, 2011

.  As a former senior executive in sales and marketing, I evaluated as well as implemented several of the sales and customer profiling systems that exist where you are plotting buyers neatly into personality quadrants, demographic as well as psychographic categories, using blue sheets, and multiple other types of systems. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Hubspot

APRIL 6, 2020

This entails a detailed profile of the target customer, including their company size, psychographics, and buying process. Each goal should be specific and measurable , such as “to sell 150% of the projected sales quota in Q2.”. Customer Profile and Product Offering. Hiring, Onboarding, and Compensation. Demand Generation. Time to track!

Webinar Metrics 79

Webinar Metrics Marketing & Strategy Budget Programs High Quality Lead 79

markempa

MAY 12, 2008

Still, I'm amazed at how many marketers seem to only emphasize new account acquisition when they could also be going further with their existing customers. As a result of reaching out and talking to their customers, they saw a net revenue increase of 15% from current customers and their customer referrals increased by over 100%.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Porch Group Media

APRIL 2, 2019

While Facebook’s Partner Categories offered data on demographics and some behavioral data, available segments lacked insights into deeper consumer motivations that can be revealed via psychographic data. Marketers now have a new opportunity to fill in the gaps with deeper insights and better audience segmentation.

eCommerce 49

eCommerce Advertising Agencies Amazon Lead Ranking 49