Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. And they already have much of the information that advertisers request from prospects in a lead gen form. An instant form lead gen ad.

Lead Gen 106

Lead Gen Paid Content Social Media Sales Qualified Leads 106

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is what legacy data vendors provide. Point-In-Time Data Versus Live Data Modern data vendors provide their customers with live data. Conversely, point-in-time data leaves sales and marketing professionals with inaccurate data, causing issues with go-to-market strategies and individual prospect outreach.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 130

ANNUITAS

DECEMBER 11, 2023

Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. Shifting away from random acts of acquisition and focusing on CLV lift sheds light on the importance of driving a fully integrated growth effort with customers, as much as with prospects. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Penetration marketing Viewing customer acquisition as an expense or an investment, it follows that profitability emerges only with customer retention.

Tactics 125

Tactics Work Management B2B Marketing Marketing Management 125

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Luckily, most vendors offer training as a part of your original investment.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

The Point

APRIL 16, 2019

The key to determining at what point an expensive click becomes TOO expensive is understanding a few key data points: * Maximum Allowable Cost Per Lead (MACPL) * Customer Lifetime Value (LTV) * Customer Acquisition Cost (CAC). Not Doing Everything Possible to Pre-Qualify Prospects. Some will be, well: junk.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Thus, they fail to take maximum advantage of their unique strengths and maximize customer acquisition. Not Retargeting Your Prospects. In some cases, they may even need some persuasion from vendors to make the best decision.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Martech

DECEMBER 1, 2022

It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. The primary audience has been B2B marketers looking for creative ways to engage with prospects. Sample eGift selection. Image courtesy Sendoso. ” Why we care.

Service 123

Service SMB Fulfillment Sample 123

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Plus, you start to see overlaps and conflicts with vendors. Create distinct strategies for each audience Customers, partners, prospects, investors, employees, and employment candidates. It’s a high-visibility project with a tight timeline.

Work Management 98

Work Management Brand Identity Branding Marketing Management 98

Zoominfo

JUNE 14, 2022

Others spent months setting up new tools and managing new vendors, rather than creating data-driven motions that unlock market-making plays. Helping Salespeople Sell Sales professionals excel at forging meaningful connections with prospective customers. Prospects will better understand the benefits of a company’s products.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Webbiquity

NOVEMBER 18, 2021

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. What is a Trigger Event?

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Martech

SEPTEMBER 14, 2023

Today’,’s prospects are still heavily influenced by the people around them, by companies they can trust, and by the recency of the wealth of information available. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”

Marketing Analytics Tools 123

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 123

DiscoverOrg

APRIL 20, 2017

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Webbiquity

JUNE 20, 2017

Consider these statistics: 82% of prospects value content made for their specific industries ( source ). You’re prospects are guaranteed to receive the right content, at the right time, in the best possible way. Data acquisition and analysis will look different at every company. Not convinced? Get Started.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Martech

OCTOBER 1, 2021

Marketing ops professionals don’t have the negotiating skills of procurement professionals; they have less ability to assess the overall health of the vendor they’re buying from; and they don’t necessarily have the view across procurements by all departments within an organization. The reasons? Read more here. Why we care. Quote of the day.

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Allocation InsideView 112

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Don’t forget to talk with key stakeholders, including partners and vendors, to get input about how they view the company. Rebranding is a major strategic undertaking for any organization.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Brand Identity 111

Engagio

FEBRUARY 25, 2021

One of the many additional benefits that the Engagio acquisition provided Demandbase was data — and lots of it. Any vendor that doesn’t spend most of their time making sure their account identification is accurate will hurt your business. We’ve never lost an account identification match test to another vendor.”.

DemandBase 111

DemandBase Classified Ads Vendors Comparison 111

Marketing Insider Group

JANUARY 30, 2024

The CEB Challenger Customer work does an excellent job highlighting the importance of helping prospects quantify the cost of their status quo, relative to those business problems. B2B sellers have to “create opportunities” in as many as 90% of their prospects. By definition, there is no formal buying decision process to start!

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Zoominfo

OCTOBER 19, 2021

On a recent episode of the Business Breakdowns podcast , Schuck talked about lessons from ZoomInfo’s mergers and acquisitions, discussed how data influences today’s sales teams, and offered advice to aspiring business builders. For any tech vendor, being able to show value quickly can translate to more sales.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). With proof of concepts, you can build trust to speed up customer acquisition.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Your team becomes an integral part of their success.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Customer Experience Matrix

SEPTEMBER 10, 2015

The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

InsightSquared

MAY 7, 2019

At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). A salesperson may send many emails to a prospect, the prospect may respond but the lead isn’t yet an opportunity. Typical SaaS Sales Metrics. Customer lifetime value (CLV).

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

DealSignal

APRIL 10, 2024

The days of creating inbound programs and waiting for prospects to get in touch with you first are becoming less effective. Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Anteriad

APRIL 25, 2023

Our recent acquisition of BNZSA brings with it regional and local expertise across Europe and Asia in 26 different languages, bringing an incredible depth of experience that matters at the local level. Advertisers in the test saw up to 50% higher CTR and 40% reduction in cost per acquisition with Anteriad data.

Cost per Acquisition 52

Cost per Acquisition Demand Generation Agencies CTR Acquisitions 52

Zoominfo

APRIL 13, 2020

Pro Tip : Having a direct phone number and email address for your prospect is really, really important; without this information, you’re significantly less likely to catch the buyer’s attention. Download our full study to see: who cares about pricing discounts who’s more politically oriented who’s more open to new upstart vendors and more!

Cold Calling 130

Cold Calling Peer-to-peer Zoominfo Outreach 130

Avitage

AUGUST 10, 2017

Too many executives aren’t aware of this imperative or the impact it has on new customer acquisition, revenue growth, selling costs or customer experience. Content is the first “product” prospective customers “acquire” through sharing their attention and contact information.

Content 120

Content B2B Sales Acquisitions Vendors 120

Zoominfo

OCTOBER 5, 2021

Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. Analyze Prospect and Customer Data We’re talking about profiles of your ideal customer that is a culmination of quantitative research, anecdotal observation, and existing customer data.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

xiQ

JANUARY 30, 2023

This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors. This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Martech

NOVEMBER 8, 2023

Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. The B2B marketer’s job is to identify this elite group of targets, invest time and money disproportionately to attract them and optimize your relationships with them. The key takeaway?

Ideal Customer Profiles 122

Ideal Customer Profiles Profiling Marketing Management Intent Signal 122

Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. I would have looked so much more prescient had they announced the acquisition after I had published this post! I would have looked so much more prescient had they announced the acquisition after I had published this post!

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Martech

NOVEMBER 22, 2022

Department of Defense (DoD) to evaluate its vendors’ ability to deliver on software development projects effectively. More recently, martech vendors (and consulting firms) have embraced and invented various self-serving maturity models to help them sell more software and services. No overbuying. Buying stuff makes us feel good.

Work Management 121

Work Management Marketing Management Planning Vendors 121

Only B2B

MAY 19, 2022

A reference from a customer or vendor partner may be priceless when it comes to securing an appointment with a desired client. Prospects: It’s critical that you don’t just “smile and dial” anyone. ” In most B2B acquisitions, there will almost certainly be a committee of decision makers.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Zoominfo

OCTOBER 28, 2020

Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. Many vendors claim to provide their intent data in “real-time,” but let me let you in on a dirty little secret. With the acquisition of Clickagy, our differentiation here is real-time, on time.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Martech

OCTOBER 14, 2021

To ensure that customers and prospects have the ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey buyers currently navigate on their way to making a purchase, as well as how they interact post-purchase. Analysis using artificial intelligence and machine learning.

Marketing Automation Services 112

Marketing Automation Services Enterprise Management Work Management Marketing Management 112

Hubspot

SEPTEMBER 18, 2023

These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role. If you contact a prospect right after they buy an expensive competitive product, they're not going to bite. Set up alerts for prospect names or business names and get notified whenever they are mentioned in news on the web.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72