Webbiquity

NOVEMBER 11, 2021

Considering that customer retention is five times cheaper than acquisition , it provides a highly cost-effective route to upscaling. Look through these segments and analyze their value based on the number of available customers, potential lifetime revenue, and customer acquisition costs (CAC). Pay Attention to Customer Data.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Webbiquity

APRIL 23, 2024

Personalization Is the Way to Go Companies can improve their prospects’ chances of engagement and conversion by personalizing their messaging and services to appeal to particular target audiences. Your marketing staff needs to develop a compelling acquisition strategy, and carry it out carefully.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. Companies that complete these two customer-centric prerequisites achieve more success when it comes to customer acquisition which impacts your company’s product adoption rate , market share, and category ownership.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

KoMarketing Associates

JULY 13, 2021

Retargeting gives marketers the chance to reconnect with customers and prospects while boosting their revenue. About 44% specifically cited the customer journey, acquisition, and conversion. However, many are still struggling to reap the benefits. Nearly 21% say that they are highly effective and strategic.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy CMO Acquisitions 296

Vision Edge Marketing

OCTOBER 5, 2021

Because the clearer you are on what a right fit customer is for your business, the more successful you will be at customer acquisition, retention and advocacy. Develop your acquisition plan. Then divide this total by the number of new customers you expect to acquire (that is your customer acquisition performance target).

Acquisitions 189

Acquisitions Touchpoints Paid Search Agency Planning 189

Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. With virtual conferences, prospective attendees are bombarded by sponsors. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Zoominfo

FEBRUARY 15, 2023

Faster, More Effective Prospecting As any sales leader can attest, selling in today’s market might be tougher than it has ever been. As a result of this shift, efficient, cost-effective prospecting has become vital. ZoomInfo’s world-class platform is helping sales teams navigate today’s markets.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Vision Edge Marketing

JUNE 10, 2021

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. Two Questions Set Up Everything When Regarding New Customer Acquisition. Prospective customers sometimes do this too. Fishing was often the activity of choice in the summer months.

Acquisitions 181

Acquisitions Lead Qualification Lead Scoring Lead Ranking 181

ANNUITAS

MAY 2, 2023

The recent and upcoming additions to the Marketing Cloud (I hesitate to even call it that anymore, as it has grown so far beyond the Pardot/ExactTarget core – with new innovations like Data Cloud and new acquisitions like Datarama, Evergage, etc.) The result is a far richer set of data around every prospect, lead, contact, account, etc.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

Martech

OCTOBER 13, 2023

This is the prize that marketing is working towards The cost of customer acquisition When thinking about long-term profitability, I for one, would like to overlook the cost of sales as an annoying nit, but I can’t. The customer acquisition cost (CaC) has to be paid back before the customer is profitable. Ideal Customer Profile.

Ideal Customer Profiles 123

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 123

Vision Edge Marketing

JANUARY 30, 2024

Customers are the driving force behind business growth Therefore every growth strategy must address the ever-evolving needs and preferences of your existing and prospective customers. Lower Churn and Customer Acquisition Costs : Happy customers are a powerful asset. An unsustainable cost structure can hinder growth prospects.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? It could be that their sales reps know how to prospect effectively. Most likely, though, they use prospecting insights to reach their sales goals. What are prospecting insights? What are prospecting insights? It turns out they’re pretty important.

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

ANNUITAS

APRIL 19, 2022

Here’s how: Step 1: Find out where your prospects search for information. When’s the last time you conducted research to find out where your prospects are searching for information? Start by finding out where your prospects are searching for information today. Ask your customers and prospects where they go for information.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. They’ll be going after your customers or prospects. Key Takeaways. Image: Gartner.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Zoominfo

MAY 9, 2021

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Sprout Social

MARCH 29, 2023

Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. While the social team is adept at creating content and building meaningful relationships on social, recruitment partners are uniquely equipped to understand the needs of prospective candidates. It’s a win-win.

Social Media 101

Social Media Acquisitions Media Marketing & Strategy 101

Zoominfo

OCTOBER 28, 2020

Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. . With the acquisition of Clickagy, our differentiation here is real-time, on time. You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case?

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

ANNUITAS

DECEMBER 11, 2023

Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. Shifting away from random acts of acquisition and focusing on CLV lift sheds light on the importance of driving a fully integrated growth effort with customers, as much as with prospects. How will this change in 2024?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Zoominfo

JANUARY 27, 2021

Instead of manually targeting prospects, lookalike modeling automatically produces ideal prospects based on the collective traits of converting customers. A lookalike audience is a kind of ideal representation of your best prospects and ideal customers. What is a Lookalike Audience?

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Zoominfo

JULY 14, 2023

Today, with ZoomInfo’s Data as a Service delivered into Snowflake, Capital One’s team is able to run a modern go-to-market motion, reclaiming vast amounts of prospecting time for its sales professionals. “My That’s the problem Capital One’s Commercial Banking business faced before it partnered with ZoomInfo.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Advertising Agencies Acquisitions 130

Vision Edge Marketing

MAY 9, 2023

To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights. Three skills for leveraging actionable insights. However, insights alone are not enough.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

xiQ

MARCH 31, 2023

High-value Offerings: ABx is highly efficient when marketing high-value solutions, which typically entail substantial expenses for customer acquisition such as software, consulting, or professional services, which typically entail substantial expenses for customer acquisition.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Penetration marketing Viewing customer acquisition as an expense or an investment, it follows that profitability emerges only with customer retention.

Tactics 129

Tactics Work Management B2B Marketing Marketing Management 129

Martech

JANUARY 11, 2024

Many of the brands go back decades and are no strangers to mergers and acquisitions. Both Informa Tech and TechTarget used strategic acquisitions to build their portfolios of properties over the years. Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers.

Marketing Proposals 96

Marketing Proposals B2B Buyer Intent Acquisitions 96

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Martech

APRIL 19, 2024

And they already have much of the information that advertisers request from prospects in a lead gen form. The forms automatically fill in the reader’s information when it loads and the lead is generated on the Meta platform, instead of sending the prospect off to a website. An instant form lead gen ad. More questions?

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Martech

NOVEMBER 3, 2023

This adds nuance to the existing cost per acquisition or cost per action formula. Traditional marketing campaigns are typically assessed based on returns like engagement, conversions, perception, and acquisition. Now more than ever, there is a direct link between brand and customer data acquisition success.

Cost per Acquisition 113

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 113

xiQ

OCTOBER 12, 2023

Unlocking Success in Sales: Harnessing the Power of Buyer Groups in xIQ In today’s fast-paced world of sales, building meaningful relationships with clients and prospects is at the heart of success. This strategy not only reaches non-buyers effectively but also enhances the acquisition group’s engagement with minimal friction.

Ideal Customer Profiles 133

Ideal Customer Profiles Outreach Acquisitions Profiling 133

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. SaaS is a particularly competitive market, so B2B SaaS-specific marketing is crucial to get your product in front of the right prospects.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Heinz Marketing

SEPTEMBER 29, 2022

At the top stage of the funnel, you have prospects who are aware of your brand. As these prospects move further down the funnel, the number of leads gradually reduces. This is because we know that cost of acquisition for a new customer is much higher than their retention cost. Loopholes in the traditional marketing funnel.

Top of Funnel 121

Top of Funnel Allocation Churn Rate Lead Scoring 121

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Blue Flame Thinking

SEPTEMBER 8, 2023

Prospects and clients are visiting to learn more about you and engage. These are channels (acquisition) What they do when they visit? Understanding Traffic Acquisition Every acquisition channel has its place and understanding how you acquired your users allows you to effectively allocate resources based on your marketing objectives.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. Conversion rate metrics To evaluate the effectiveness of your acquisition efforts, it’s important to track metrics like form submissions and purchase rates. Dig deeper: How much does acquiring a customer cost?

Paid Content 83

Paid Content Acquisitions Cost per Acquisition Marketing AI 83