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Four Smart Strategies to Improve Customer Experience and Increase Acquisition

Webbiquity

How can you capitalize on these growing trends of CX and acquisition? How to Improve CX and Increase Acquisition. Retailers have long capitalized on customer emotions to improve sales, whether it’s through well-timed promotions or flash sales. Consider implementing these strategies with CX and customer acquisition in mind.

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Customer acquisition with email newsletters

Liveintent

In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. What is customer acquisition? Customer acquisition is the process of gaining new customers for your brand. The importance of diversifying customer acquisition channels. Here’s why.

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4 ways using social media for HR amplifies your talent acquisition strategy

Sprout Social

Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. Candidates can hear from our own employees rather than talent acquisition teams or hiring managers—who job seekers know are selling to them. For example, both strive to boost brand awareness and drive site traffic.

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10 Ways to Reduce Customer Acquisition Cost

SmartBug Media

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1. Calculate Customer Acquisition Cost Correctly. Test Creative Elements.

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How to Build a Review Acquisition Strategy

SmartBug Media

These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. As you’re building your review acquisition strategy, it’s important to remember that the burden of generating reviews shouldn’t only fall on the shoulders of a select few team members.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Salesforce’s acquisition of Datorama happened way back in 2018. The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. It describes its mission as promoting health, wealth and happiness. Joke of the day.

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What Facebook and Salesforce’s recent acquisitions mean for email

Liveintent

First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date. But its acquisition of Kustomer proves how much the social media platform understands the power of email in building customer loyalty and engagement. Acquisitions may come and go, but email is forever.