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What is product-led growth?

Tomorrow People

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. Defining a product-led growth target audience.

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Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology. See my 2013 post on Adometry for details.)

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products. .

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CloudShare integrates product experience platform with HubSpot

Martech

San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. The platform supports software sales by providing a cloud-based environment in which vendors can offer virtual, hands-on demos, proofs of concept and training. The product experience is one key to customer retention.

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1 Key SaaS Sales Metric to Fine-Tune Sales Productivity

InsightSquared

At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). One of the key ones is the average length of sales cycles for your company’s products and services. Typical SaaS Sales Metrics. Customer lifetime value (CLV).

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Salesforce Buys Evergage But Not For CDP

Customer Experience Matrix

Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies. What’s particularly intriguing is the industry position of the firms in these deals.

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How Lego Bocks Explain Why Bloomreach Bought Exponea

Customer Experience Matrix

It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ. Of course, the biggest CDP acquisition of all, Twilio’s purchase of Segment, doesn’t fit this mold. Simply put, the vendors assembling these suites are betting that vision is wrong.