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The power of customer data across the journey: Acquisition

Martech

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers.

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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. House, taking a huge step forward for congressional negotiations about data privacy. privacy regulations, including the California Consumer Privacy Act , the ADPPA affects nonprofits and small businesses.

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Customer acquisition with email newsletters

Liveintent

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

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In the Age of Privacy, Retention Is the New Acquisition

Martech Advisor

New consumer privacy regulations and Google’s decision to phase out support for third-party cookies are making it harder for digital marketers to acquire new customers. The company plans to roll out solutions like Privacy Sandbox to protect the privacy and enable an ad-supported web experience.

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Privacy Regulations Will Lead to Advertising Innovation

Customer Experience Matrix

Naysayers doubted that the European Union’s General Data Protection Regulation (GDPR) and ePrivacy rules, California Consumer Privacy Act (CCPA) and related privacy regulations would have any real impact on the flow of consumer data. In sum, privacy regulations won't kill targeted marketing.

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Email acquisition principles for CRM success

Liveintent

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. LiveIntent values and respects customer privacy. Score acquisition sources. Email acquisition is an art, but doing it well requires some science.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Dig deeper: What is identity resolution and how are platforms adapting to privacy changes? Data hygiene is more than just cleaning and organizing your customer data.