nDash

OCTOBER 26, 2020

Press release. Area of expertise: Talent acquisition. Press release. Press release. Enterprise technology vendor and consultants . Area of expertise: Talent management & acquisition . Area of expertise: Organizational behavior. Performance management. Workplace wellness . Training and development .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) Speaking of shopping: retailers with physical stores continue to panic about the growth of Amazon and other ecommerce vendors. no Customer Data Platform acquisitions.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Televerde

OCTOBER 27, 2020

We don’t believe in vendor-client relationships. Read the full press release regarding the Securus and Televerde partnership.). Appointed Christopher Daniels as Global Head of Sales to lead client retention initiatives and drive new client acquisitions. We create long and lasting partnerships.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Hinge Marketing

DECEMBER 4, 2019

If your firm hasn’t been part of a merger or acquisition, some of your competition certainly has. How do mergers and acquisitions impact a firm’s brand (maybe even multiple brands if we’re talking about a “ house of brands ”), marketing and business development? Professional services firms are no strangers to the M&A landscape.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

Engagio

JULY 16, 2018

Creating personalized content is one of the most effective things you can do to prove you understand your target account’s pressing challenges and needs. Two of my favorites are: Vendors that serve dynamic content to deliver highly personalized messages that adapt as the audience interacts.

Account Based Marketing 72

Account Based Marketing ABM Personalization Top of Funnel 72

Hinge Marketing

MAY 14, 2019

The way they articulate and describe the business challenges they face, how they search for solutions and what criteria they use to evaluate vendors… It is incredibly insightful and prove time and time again to be powerful ingredients in building a strong brand. How are you going to help them solve their most pressing challenges?

Studies 94

Studies Research B2B Marketing Brand Identity 94

Heinz Marketing

APRIL 20, 2023

Consider some of these triggers when evaluating how you target your prospects: Beginning or end of the new quarter or fiscal year Announcing or completing a funding round New product launch Adoption of a new tool Hiring of particular employees or team (that fit your ICP) Layoffs Merger or acquisition New legislation relevant to their (..)

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

chiefmartech

SEPTEMBER 5, 2021

Hotswap — facilitate switching vendors ( including martech platforms ). The biggest of these deals inevitably end up in headlines that you see from widely covered press releases. Acquisitions are consolidations of individual companies. Genuity — SaaS management and procurement platform. Martech is consolidating.”

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Business Brainz

FEBRUARY 5, 2022

Press releases reveals a lot of information. Account overview to reveal information like geographic presence, revenue size, date of incorporation, operating areas, employee size, key competitors, acquisitions and divestitures, and key decision-makers. What is the best way to structure gathered information? What was the outcome?

Planning 52

Planning Ad Building SWOT Case Study 52

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” million in annual revenue) firms are most likely to be involved in a merger or acquisition.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Rev

MAY 21, 2018

Other signals might include a job posting, a leadership change, a round of funding, new legislation, good or bad press, just to name a few. Acquisition costs in B2B can easily be $3k to $5k and more per closed-won deal. The Truth Intent Vendors Don’t Want to Talk About. First, what is intent data? Obviously, there is intent.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Customer Experience Matrix

SEPTEMBER 15, 2009

This puts pressure on marketing automation vendors, who also want to provide Web analytics and content management, and who are already being pressed by customer relationship management (CRM) vendors. This sets up a new clash between marketing automation vendors and Web CMS vendors. billion makes perfect sense.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

MARCH 24, 2015

At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Of course, the products have all been modified to some degree since their acquisitions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

NOVEMBER 2, 2010

per share or, as the press release puts it with charming nonchalance, “approximately $1.0 But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. I’d say the ATG purchase lessens the odds of Oracle buying a marketing automation vendor. So much for the obvious.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

LeadsRX

OCTOBER 5, 2021

This creates a vulnerability when data is stored within vendor platforms, which often do not adhere to enterprise-specific data governance policy. The LeadsRx solution separates data otherwise stored within a vendor platform into an independent DCR, controlled and administered by the enterprise IT team.

Budget Programs 84

Budget Programs Privacy Multi-Touch Attribution Software 84

Customer Experience Matrix

MARCH 8, 2011

In many ways, this investment strikes me as more significant than last year’s acquisitions of Unica by IBM and of Aprimo by Teradata , which were widely touted as “validating” the concept marketing automation and involved vastly more money ($1 billion combined). But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

APRIL 14, 2010

Summary: major consumer-oriented marketing automation vendors have all added some type of social media capabilities. On Monday, marketing automation vendors SAS and Unica both announced new social media capabilities. Vendor solutions differ widely and will continue to vary for quite some time.

Social Media 120

Social Media Enterprise Management Marketing Management Marketing Automation Services 120

Televerde

JULY 9, 2021

The key is to outsource strategically so that it can solve your most pressing business challenges. For some companies, a common concern is trusting an outside vendor to represent their company as they would themselves. Sid Reeves, Manager of New Log Acquisition, Vertica. Advantages of Outsourcing.

Work Management 52

Work Management Marketing Management Advertising Agencies Training 52

RDIGS

JUNE 13, 2023

” Did you know that 90% of B2B buyers think it’s important for companies to provide useful content at all stages of the buying process, not just at the acquisition and purchase stage? Who will communicate with your external vendors (if applicable)? Get everything in writing with a deadline.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Aberdeen

OCTOBER 10, 2019

As a side note, the press release for the partnership noted that Avaya plans use $250 million generated through this partnership to pay its existing debt obligation and may also repurchase up to $500 million of its common stock. RingCentral has been increasingly focusing on digital enablement through its Dimelo acquisition in October 2018.

Enterprise Management 40

Enterprise Management Work Management Marketing Management SME 40

Customer Experience Matrix

JUNE 29, 2011

But it took a little while to connect with the vendors to get the details, so I’m only now ready to write about them. In Eloqua’s case, most of the initial applications are connectors with other systems for Webinars, social communities, messaging and data acquisition.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

MAY 22, 2007

I receive a great many press releases from Business Objects. But they did catch my eye this morning with their announced purchase agreement for Inxight, one of the leading text analysis software vendors. Its high profile acquisitions such as Crystal Reports and the delightful Xcelsius product reflect this.

Enterprise Management 120

Enterprise Management Business Press Acquisitions 120

Conversica

MARCH 17, 2020

We are very excited to have completed the vetting process with General Motors and to announce that we are now an approved iMR turnkey vendor,” said John Ruble, Vice President, Strategic Partners-Retail for Conversica.

Work Management 93

Work Management Marketing Management Lead Scoring Lead Ranking 93

LeadsRX

APRIL 13, 2021

Several analytic vendors can report on ad results within the podcast medium on their own, however, LeadsRx attribution helps with understanding how podcast advertising contributes to outcomes alongside other channels that marketers use for ad campaigns.”. The podcast industry is experiencing exponential growth.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Content Standard

JULY 1, 2015

You can buy the full report here , and read the full press release here. A secret known only to its customers, who gave the vendor the highest gross customer satisfaction scores in this evaluation, is the rich functionality of it content marketing platform software.”

Work Management 40

Work Management Marketing Management Marketing Report Research 40

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Content Marketing Institute

DECEMBER 5, 2017

Widen’s consistent delivery of high quality educational content builds trust and respect, and creates an affiliation deeper than simply using a tool from a software vendor,” adds Jake Athey, vice president of marketing.@WidenEnterprise’s And the new customer acquisition rate increased by 22.5% JakeAthey Click To Tweet.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Conversica

OCTOBER 29, 2018

FOSTER CITY, Calif - ( 29 October, 2018) Award-Winning Leader in Conversational AI Delivers New Products, Grows Customer Base and Revenue, Expands Internationally, and Completes Key Acquisition. Strategic Acquisition of Intelligens. FOSTER CITY, Calif. More information on Conversica and the GDPR can be found here and here.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Terminus

JANUARY 31, 2023

As mentioned in the Magic Quadrant report, “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal and expansion). Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S.

Account Based Marketing 20

Account Based Marketing Gartner ABM Multi-Channel 20

seo.co

FEBRUARY 2, 2021

This rebrand may be because you are moving to a new domain, keeping up with the latest design trends , or going through a merger and acquisition. Tell everyone – vendors, customers, friends, and suppliers. Press release. Are you planning to update the looks, content, and functionality of your website? Email announcement.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Versium

JUNE 12, 2018

“The momentum we’ve seen over the past six months is a testament to our team’s commitment and ability to provide our enterprise and marketing agency customers with easy-to-use, self-service predictive solutions that lower customer acquisition costs and improve marketing efficiencies,” said Chris Matty, co-founder and CEO of Versium. “As

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Martech Advisor

OCTOBER 3, 2019

Log-level data (the most granular record of every data point evaluated in an RTB auction), is generated by the various tech vendors (ex. These data prove valuable to marketers and their technology partners at every stage, as they can drive insights that lead to smarter and more efficient customer awareness and acquisition.

Advertising Agencies 45

Advertising Agencies Work Management Marketing Management Paid Search Agency 45

Conversica

NOVEMBER 27, 2018

Prior to joining Conversica, Vittal led marketing for SAP Customer Data Cloud after the successful acquisition of Gigya, a customer identity management start-up, and was responsible for the integrated marketing strategy, product marketing, and sales enablement.

Enterprise Management 40

Enterprise Management Marketing Management Advertising Agencies Gartner 40

Conversica

MARCH 17, 2020

We are very excited to have completed the vetting process with General Motors and to announce that we are now an approved iMR turnkey vendor,” said John Ruble, Vice President, Strategic Partners-Retail for Conversica.

Work Management 40

Work Management Marketing Management Lead Scoring Lead Ranking 40

Customer Experience Matrix

JUNE 17, 2019

But the fact that all three vendors are addressing the topic raises some interesting questions. The reason is simple: they promise to solve a pressing problem that has not been solved by anything else. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209