Zoominfo

OCTOBER 19, 2021

On a recent episode of the Business Breakdowns podcast , Schuck talked about lessons from ZoomInfo’s mergers and acquisitions, discussed how data influences today’s sales teams, and offered advice to aspiring business builders. For any tech vendor, being able to show value quickly can translate to more sales.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Thinkers360

MARCH 22, 2024

Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory. Other days, I am delivering custom presentations online or in-person at industry events and buyer strategy sessions.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

The Point

APRIL 16, 2019

The key to determining at what point an expensive click becomes TOO expensive is understanding a few key data points: * Maximum Allowable Cost Per Lead (MACPL) * Customer Lifetime Value (LTV) * Customer Acquisition Cost (CAC). Yet, many B2B companies don’t take the time to compute these numbers, or even basic funnel metrics.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Sprout Social

MARCH 30, 2023

For Sprout Social, this presents a massive opportunity to build solutions that help teams work smarter, unlock creativity and increase social media’s business impact exponentially. More than ever before, these innovations are becoming available for software vendors of all sizes to integrate into their own platforms.

Marketing AI 119

Marketing AI Peer-to-peer Training Software 119

Martech

APRIL 26, 2022

“The consumer is something we’re trying to figure out,” said Ryan Phelan, managing director of RPE Origin, in his presentation at The MarTech Conference. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms.

Marketing Automation Services 110

Marketing Automation Services Touchpoints Work Management Marketing Management 110

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. What is a Trigger Event?

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Salesforce’s acquisition of Datorama happened way back in 2018. Read more here. Perkuto acquired by MERGE .

Acquisitions 90

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 90

Martech

OCTOBER 6, 2022

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Shell adopted Welcome before its acquisition by Optimizely, and is its largest customer (the second largest is GE). On the expo floor at Opticon 2022. Shell: The heart of the digital eco-system. To be fair, Macherzy?ski

Enterprise Management 89

Enterprise Management Work Management Marketing Management Digital Experience Platform 89

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Sponsor an event or conference your organization is attending, presenting, or exhibiting with. Images via Ascend2: Search Engine Optimization Tactics.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Hubspot

MARCH 22, 2022

Negotiating the terms of a supply agreement with a third-party vendor. Negotiating the terms of an acquisition. If a company is looking to buy another, they may discuss the terms of the acquisition, like what happens to consumer data when the acquisition goes through, and how much the purchase price of the deal will be.

Work Management 80

Work Management Acquisitions Vendors Sample 80

ClickZ

FEBRUARY 9, 2023

This, coupled with a growing public awareness and concern for digital privacy, has led to the undermining of the already questionable feasibility of comprehensive attribution throughout the customer acquisition journey. This period of transition has left the industry navigating the stages of change as it adapts to this new reality.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

ANNUITAS

NOVEMBER 15, 2021

In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). With proof of concepts, you can build trust to speed up customer acquisition. Your teams should be able to assess a buyer’s journey and leverage that information when presenting solutions.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Adobe Experience Cloud Blog

JULY 10, 2015

We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. I get at least a dozen interesting offers from the marketing community and vendors. But, like you, I’m busy and can’t do it all.

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Marketing Management Webinar Metrics 48

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. In this scenario, product users are maybe presented with a new feature or exposed to a new subscription level while they’re actively leveraging the product.

Cross-Selling 100

Cross-Selling Work Management Marketing Management Lead Ranking 100

Customer Experience Matrix

SEPTEMBER 30, 2016

I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be. It can work with data from multiple sources, relying on partner vendors such as SnapLogic and MuleSoft for data acquisition and Tamr , Alteryx , and Trifacta for data preparation.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

B2B Marketing Directions

JULY 9, 2022

For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications. It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Martech

JUNE 3, 2022

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Click here to download! Sales engagement and outreach. Account-based marketing: A snapshot.

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 106

Zoominfo

MARCH 15, 2022

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. If you’re targeting prospects who have completed demos that are searching for “ABM software vendors,” then you really want to consider overbidding.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Litmus

MAY 10, 2021

We even include a free template to help you evaluate vendors! However, you won’t know for sure which tool will help you reach your goals upfront—but you can at least use your goals to establish expectations when you vet vendors and speak to sales reps. Email acquisition or lead generation. Consider features you want.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Sage Marketing

APRIL 9, 2024

Their expertise in navigating the SaaS market’s challenges, from customer acquisition to retention strategies, is invaluable. Solution: Encourage the fractional CMO to introduce relevant contacts that could benefit the startup, whether it be for partnership opportunities, vendor recommendations, or potential hires.

CMO 52

CMO Work Management Marketing Management Startups 52

ViewPoint

MARCH 22, 2018

Examples are big companies that have commodity acquisition departments (or purchasing departments); or smaller entrepreneur-run companies that feel that they can do every thing better and cheaper inside. We do this by asking past, present and future questions - i.e. “ How did you use to do this? ” (Past), “ How do you do this now ?”

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Hinge Marketing

DECEMBER 4, 2019

If your firm hasn’t been part of a merger or acquisition, some of your competition certainly has. How do mergers and acquisitions impact a firm’s brand (maybe even multiple brands if we’re talking about a “ house of brands ”), marketing and business development? Professional services firms are no strangers to the M&A landscape.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

xiQ

JANUARY 30, 2023

This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors. This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

chiefmartech

DECEMBER 27, 2021

Of course, there have been a ton of acquisitions this year too. It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. Did somebody say The Great App Explosion ? Martech Stacks Are Growing Too, But Evolving. Integrate thy software!

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some leaders, the core tenants of ABM truly are a revolution.”

Account Based Marketing 101

Account Based Marketing ABM Webinar Metrics Effectiveness 101

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Only B2B

MAY 19, 2022

Referrals: If your present clients adore you, now is the moment to capitalize on it. A reference from a customer or vendor partner may be priceless when it comes to securing an appointment with a desired client. ” In most B2B acquisitions, there will almost certainly be a committee of decision makers.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Customer Experience Matrix

JUNE 5, 2013

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. Incidentally, the common thread for these acquisitions is the move for both vendors into direct B2C marketing.

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

JANUARY 22, 2013

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. This makes the strategy more appropriate for small marketing automation vendors who can't afford huge technology investments.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Porch Group Media

NOVEMBER 4, 2021

As a result, solar energy providers need to be reaching new movers throughout the entire move journey to ensure the success of their customer acquisition and retention efforts. For years, mover marketing hasn’t changed – little differentiation between vendors, few insights into premove indicators, and a focus on direct mail channels.

First-Mover Advantage 52

First-Mover Advantage Trigger Marketing Ideal Customer Profiles Differentiation 52

Martech

APRIL 25, 2022

“70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

Account Based Marketing 99

Account Based Marketing ABM Marketing & Strategy Landing Pages 99

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Bionic

FEBRUARY 23, 2023

Your AI might confidently present its hallucinations as fact which could trick you to make really bad decisions. Some examples of media plan identifiers are: Placement ID Campaign ID Advertiser ID Vendor ID Program ID Product ID Channel ID Creative ID Identifiers are ideally integers or short codes (e.g.,

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Customer Experience Matrix

JULY 25, 2014

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. But Oracle presented it in terms that make clear it sees a new, central role for data in the marketing technology stack – a view I share wholeheartedly.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120