PathFactory

MAY 24, 2023

Overall, PathFactory has proven itself to deliver a great experience to current and B2B buyers, as well as provide the Go-to-Market teams with real-time data that can drive efficiency and reduce acquisition and retention costs. The post A Go-to-Market Perspective Presented by GTM Partners appeared first on PathFactory.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Top of Funnel Buyer's Journey 52

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech. The post Is the CDP category being shrunk by acquisitions?:

Acquisitions 93

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 93

FMG Suite

SEPTEMBER 19, 2023

SAN DIEGO, July 13, 2023 – FMG Suite, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced its acquisition of MyRepChat, the number one client text messaging platform for regulated industries. MyRepChat is headquartered in Bloomington, MN.

Acquisitions 52

Acquisitions Enterprise Management Allocation Marketing Management 52

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

EveryoneSocial

JANUARY 30, 2017

Talent acquisition is something that you need to be, well, talented at so you can find the right people. Talent acquisition is NOT recruitment. Recruitment is responsible for filling out job vacancies , while talent acquisition is a long-term strategy that focuses on finding people who the company can groom into leaders and executives.

Acquisitions 67

Acquisitions Contingency Planning Work Management Planning 67

Valasys

MAY 23, 2019

On May 22 nd 2019, Zendesk announced its acquisition of Montreal-based Smooch Technologies. This acquisition will help Zendesk deliver the best omnichannel experiences by linking conversations between businesses and their customers on any messaging channel.

Acquisitions 53

Acquisitions CRM Marketing Analytics Tools Paid Search Agency 53

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. This presents a compelling case for a new view of the importance of investing in the service function.

Tactics 118

Tactics Work Management B2B Marketing Marketing Management 118

Martech Advisor

MARCH 18, 2020

answers, Bryan Finke, SVP of Strategy at Yes Marketing, presents key findings into new research on the traveler’s journey. Acquisition. With these findings in mind, travel brands need to focus their acquisition strategies around demonstrated value and competitive pricing, relevant messaging and strong word-of-mouth encouragement.

Loyalty 52

Loyalty Acquisitions Brand Identity Branding 52

Martech

JANUARY 16, 2024

AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. Learn more by registering and attending “AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024,” presented by Invoca. Click here to view more MarTech webinars.

Webinar Metrics 94

Webinar Metrics Lead Gen Privacy Marketing & Strategy 94

Vision Edge Marketing

APRIL 9, 2024

If architecting, designing, and building a customer-centric organization is top of mind for you, bring my 4 Game Changers for Every Stage of Growth presentation to your team. The post How BODs Can Architect Better Strategic Customer-Centric Designs | What’s Your Edge appeared first on VisionEdge Marketing.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Martech

AUGUST 30, 2022

In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Register today for “ Harness Your First-Party Data For Customer Acquisition & Conversion ,” presented by ActionIQ.

Webinar Metrics 106

Webinar Metrics Conversion Acquisitions Lead Scoring 106

Sharpspring

JUNE 23, 2017

Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. Now, client acquisition is data-driven. The post 6 Client Acquisition Tips for Agencies appeared first on SharpSpring. Not anymore. See what we’ve done in the past? You need to boost sales?

Paid Search Agency 46

Paid Search Agency Acquisitions Advertising Agencies Ad Agencies 46

Webbiquity

MAY 30, 2023

Interestingly, increasing customer retention (generally a more cost-effective way to drive sales than through new customer acquisition) and improving audience engagement (a clear and easily measurable responsibility of marketing teams) were far lower on the list of goals. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Pam Didner

OCTOBER 15, 2022

Attendee acquisition strategy. The attendee acquisition strategy is a must to get butts in seats. Since you already have an established audience, the purpose of attendee acquisition is more about helping potential attendees understand the agenda and upcoming product announcements or training. Event goals. Content tracks.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Aberdeen

JULY 11, 2018

Recruitment Process Outsourcing is one of the most strategic partnerships for talent acquisition; 43% of Best-in-Class companies are likely to partner with an RPO provider today. The post Recruitment Process Outsourcing: The Best-in-Class Secret to Talent Acquisition appeared first on Aberdeen. Mounting Recruiting Pressures.

Class 40

Class Acquisitions Process Advertising Agencies 40

Martech

NOVEMBER 22, 2021

“The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Office and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference.

Acquisitions 132

Acquisitions Content Paid Search Agency Conference 132

Martech

JANUARY 17, 2024

To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. In the current business climate, key people change jobs and new people come on board through mergers and acquisitions. This doesn’t mean a smooth implementation is guaranteed.

Tips 99

Tips Lead Ranking Paid Search Agency Urgency Marketing 99

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Sprout Social

JULY 25, 2023

User acquisition from social Get important user acquisition details from different social channels on your website to see how each channel is performing so you can allocate your budget more wisely. User acquisition report The User acquisition report helps you understand how new users find your website or app for the first time.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Martech

OCTOBER 13, 2023

This is the prize that marketing is working towards The cost of customer acquisition When thinking about long-term profitability, I for one, would like to overlook the cost of sales as an annoying nit, but I can’t. The customer acquisition cost (CaC) has to be paid back before the customer is profitable.

Ideal Customer Profiles 118

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 118

Customer Experience Matrix

JULY 30, 2013

Sadly, the wave of acquisitions that swept the industry in the past year has made this harder: many major vendors are now part of a public company, which severely restricts the information they can share. Neolane is an exception but only because they provided the VEST information just before Adobe acquired them in June.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

ANNUITAS

APRIL 19, 2022

Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. A good example of an acquisition channel is social media. Plus, getting into these underutilized channels presents a unique opportunity to build authenticity and transparency with your buyers in a more natural, informal environment.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Hinge Marketing

MAY 2, 2016

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial. When M&A Works as a Growth Strategy.

Acquisitions 48

Acquisitions Work Management Marketing & Strategy Marketing Management 48

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. This step is crucial because it will help you determine the best way to present your information and ensure that your story is engaging and accessible.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Hinge Marketing

JULY 11, 2016

And it’s why talent acquisition is so important to the success of a professional services firm. The Difference Between Talent Acquisition and Recruiting. It’s not uncommon to confuse talent acquisition and recruiting — and that can be a mistake for a professional services firm. That’s true. The difference is significant.

Acquisitions 48

Acquisitions Service Effectiveness Marketing & Strategy 48

Zoominfo

MAY 9, 2021

When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. And that could be why over 60% of marketers say their customer acquisition cost has increased in the past three years. Each prospect visits your company’s website. And then, nothing. Neither prospect converts. But marketers still do.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Martech

JANUARY 24, 2024

. “We connected at the community events Paddy was running a few years ago and we discovered we both have this interest in using hand drawn visuals to help with our work and to make presentations more unique; we were interested in this world of visual thinking, as it’s called. ” What exactly is “visual thinking”? .

Webinar Metrics 103

Webinar Metrics Conference Aggregators Communities 103

Televerde

SEPTEMBER 25, 2018

Part of the reason is that I have a little skin in the game – I help our clients prepare their case study presentations for us. As a platinum sponsor, we are presenting with Marketo (oh, to be a fly on the wall at Marketo during these exciting times !) about How Marketo and Televerde Created a Global, Scalable Demand Generation Engine.

Case Study 40

Case Study Case Studies Marketo Studies 40

Martech

JANUARY 31, 2023

Join Salman Ladha, senior product marketing manager from Okta, as he shares techniques that marketing and digital teams can use to remove friction from their login experience – leading to improved acquisition, retention, and increased revenues. Register today for “Kickstart Your First-Party Data Strategy,” presented by Okta.

Webinar Metrics 80

Webinar Metrics Marketing & Strategy Acquisitions Marketing Strategy 80

Salesforce Marketing Cloud

APRIL 22, 2024

Karen Engstrom, talent acquisition manager at Salesforce consulting firm CodeScience, says she’s a “unicorn hunter,” looking for people who have just the right skill set to work well at her company full of creative self-starters. As Abdul earned Salesforce credentials and studied on Trailhead, he built his own online portfolio website. “My

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Marketing Insider Group

SEPTEMBER 15, 2020

To get a better idea around the three legal topics (Acquisitions, Laws and Regulation, and Commercial Litigation), we asked lawyer-marketer extraordinaire Kerry O’Shea Gorgone of MarketingProfs to provide some context for why these topics are in such demand in today’s environment – specifically, why Acquisitions lead the pack?

Work Management 218

Work Management Content Marketing Management Paper 218

Martech

AUGUST 10, 2021

Customer engagement company Verint announced its upcoming acquisition of conversational AI platform Conversocial. With the acquisition, Verint Cloud Platform will cover common messaging channels like Apple Business Chat, Facebook Messenger, Twitter, WhatsApp and others. The transaction is valued at $50 million in cash.

Planning 105

Planning Acquisitions Paid Search Agency Advertising Channels 105

Hinge Marketing

FEBRUARY 17, 2016

When going through a merger or acquisition, leaders tend to focus on the quantifiable aspects of the transaction, such as financial models, tax implications and employment contracts. Mergers and acquisitions present great opportunities for firms to rethink and refresh their brands. Don’t sink before you leave the slip.

Acquisitions 48

Acquisitions Brand Identity Branding Allocation 48

Martech

DECEMBER 5, 2022

Learn how The Washington Post is executing personalized customer experiences as a key engagement driver to power use cases from acquisition to win back. Register today for “Drive Smarter Engagement with Hyper-Personalization Across the Customer Lifecycle,” presented by ActionIQ. Click here to view more MarTech webinars.

Webinar Metrics 80

Webinar Metrics Acquisitions Loyalty Personalization 80

SnapApp

MAY 5, 2012

The tech and social industries have recently been exploding with company acquisitions, notably Facebook buying Instagram for $1 Billion. ?But Presentations: How many times have you used GoToMeeting ?or presentations?on acquisition?of Here we'll look at the possibilities. And here's why. or Join.Me ?to Business Pitches: ?It

Linkedin 48

Linkedin Business Acquisitions Facebook 48

Launch Marketing

AUGUST 18, 2021

Metric 1: Customer Acquisition Cost. Customer Acquisition Cost (CAC) indicates the amount of marketing dollars spent to acquire each new customer. Focus on acquisition cost trending over long periods and investigate significant one-off fluctuations. Download the B2B Marketing Performance eBook.

Paid Search Agency 118

Paid Search Agency B2B Marketing Allocation B2B 118

Launch Marketing

MARCH 27, 2024

When multiple organizations undergo a B2B acquisition, each brings its own unique brand identity, recognition and attachment to the table. Whether you’re on the brink of a B2B acquisition or already immersed in the process, it’s crucial to consider strategies to unify your brand strategy and messaging effectively.

Acquisitions 118

Acquisitions Brand Identity Branding Marketing & Strategy 118