Rev

JUNE 14, 2019

Well, the data-driven company acquisition race continues at full throttle. On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. In the realm of acquisitions though, they haven’t made a strong showing. Particularly in this case.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Walker Sands

AUGUST 18, 2021

Now, I’m excited to share the next milestone in our journey by announcing that Walker Sands has acquired March Communications , an integrated tech PR agency with offices in Boston and Atlanta. 5000 list of fastest-growing companies in America for the ninth year in a row. Creating a Leading Agency, Together. That will not change.

PR 52

PR Demand Generation Agencies Ad Agencies Demand Generation 52

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball. Washington Commanders Sale On Nov.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Marketing Craftmanship

NOVEMBER 30, 2014

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology.

PR 100

PR Enterprise Management Work Management Marketing Management 100

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. And while losing the potential SEO impact from press releases is a minor issue, it adds to the challenge PR professionals face when demonstrating ROI for their programs.

Link Building 120

Link Building PR SEO Ad Building 120

Tomorrow People

JULY 21, 2021

No longer limited to the traditional domain of marketing, e.g. content, SEO, PR and so on, growth marketers’ have a big-picture remit to consider all operations and find opportunities for breakthrough results. Growth marketers cover every stage of user experience: from acquisition and activation, to retention and up-sell.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Bluetext

FEBRUARY 21, 2018

We’ve been writing a lot recently about metrics-driven PR. That may, in fact, be one of several desired outcomes, which could include raising venture capital, making acquisitions themselves, penetrating new markets, accelerating growth, or all of the above. One metric that is often key to certain clients is being acquired.

PR 20

PR Acquisitions Public Relations Lock-In 20

Bluetext

APRIL 14, 2023

So much of Bluetext’s PR and marketing work with government contractors and IT providers involves a keen understanding of how government buyers evaluate, procure and deploy technologies and services – and the messages that resonate most with them. Artificial Intelligence and automation can equate to fears of employees being replaced.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Huptech Web

JANUARY 29, 2024

Thеy primarily focus on short-tеrm growth mеtrics, such as rapid usеr or customеr acquisition, with lеss еmphasis on long-tеrm sustainability. Acquisition This is thе first point of contact bеtwееn you and your customer.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Walker Sands

FEBRUARY 14, 2024

Data strengthens 100% of PR efforts. I can’t cite a study but anecdotally anyone involved with PR at Walker Sands can tell you that statement is true. HR tech companies that incorporate data-driven PR campaigns in their outreach efforts tend to garner more media placements, secure more interviews and claim the lion’s share of voice.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Thinkers360

MARCH 31, 2024

Sanjay Rout Open Innovation, Mergers & Acquisitions, GovTech Rahul Sasi CloudSEK Contact Rahul Sasi Risk Management, Cybersecurity, Big Data Praveen Singh CyberPWN Technologies Contact Praveen Singh National Security, Privacy, Cybersecurity Roger Smith Care MIT Contact Roger Smith Security, Cybersecurity, Risk Management Aarron Spinley SPINLEY.CO

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

KoMarketing Associates

FEBRUARY 6, 2018

PR and Marketing Communications. It’s becoming more common for SEO programs to work in collaboration with PR and marketing communications teams. This coordinated effort can have a positive impact in link building acquisition and generating additional visibility for SEO-centric content marketing assets in particular.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

ClearVoice

MARCH 19, 2021

Public relations (PR) is the practice of creating a positive public image for a company or person through conventional and digital media. 4 ways PR benefits an organization or person. PR companies can also help you source and secure industry-specific awards. Facilitate talent acquisition and retention.

Public Relations 98

Public Relations PR Press Advertising Agencies 98

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. Talent Acquisition Within talent acquisition, content acts as a powerful billboard. Seventy percent of PR professionals struggle with creating effective content. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

ClickZ

SEPTEMBER 23, 2022

From its earliest stages, these solutions promised to revolutionize the way organizations could formulate and manage campaigns, track relationships, and drive new business acquisitions. Second, many of these users, often incentivized through customer acquisition, do not see what advantage they get by moving off spreadsheets and emails.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

Champion Communications

MAY 18, 2021

Champion Communications, the B2B PR consultancy that helps technology companies grow, has been chosen by talent acquisition platform SmartRecruiters, to provide UK PR support. Over the past year, we’ve seen rapid growth due to increased demand in talent acquisition software caused by the pandemic.

Work Management 62

Work Management Advertising Agencies Marketing Management Ideal Customer Profiles 62

Walker Sands

DECEMBER 4, 2023

Walker Sands has celebrated several significant milestones over the past two decades, from geographic expansions and acquisitions to making the Inc. 5000 list for the tenth year in a row. Today I’m pleased to announce the start of a new phase in our agency’s journey.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Public Relations Advertising Agencies 59

Top Rank Marketing

NOVEMBER 10, 2023

The Drum Ad, PR Jobs Increased 2.3% In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3 percent during October, according to newly-published U.S.

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Thinkers360

MARCH 8, 2024

For more information, contact us today at info@thinkers360.com com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America) first appeared on Thinkers360.

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

LeadsRX

NOVEMBER 30, 2021

“We are proud to provide a solution to app developers that reveals the all-important paths-to-purchase so they can add lifetime value to existing customers and lower new customer acquisition costs. Fishburn PR for LeadsRx. The days of 99-cent apps are gone, and it’s why customer journey analytics is so important.”. About LeadsRx.

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

Valasys

JANUARY 23, 2024

BlueTree The mainstay of BlueTree is BlueTree Digital PR. Also, before starting link acquisition, Page One Power may provide linkable material on the client’s website. BlueTree, which typically works with SaaS and IT firms, helps brands grow in the short and long term by using an editorial strategy.

Link Building 40

Link Building Service Ad Building Acquisitions 40

Thinkers360

APRIL 14, 2024

32 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 32.93 Terry Earthwind Nichols Score: 37.19 20 Farhad Mehraban, Keynote | Executive Coach | Digital Economy | DCIE | DCOM Mehraban Advisory Group, LLC Contact Farhad Mehraban, Keynote | Executive Coach | Digital Economy | DCIE | DCOM Score: 36.39

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 70

Bluetext

APRIL 9, 2018

Metrics-driven PR is an essential strategy in today’s competitive media landscape, helping to set the direction for public relations as well as validating its success. But how do you know if your PR program is achieving the right objectives? Download the Bluetext Guide to Metrics-Driven PR.

PR 20

PR Public Relations Budget Programs Validation 20

Nuvi

SEPTEMBER 13, 2022

From acquisition all the way through to loyalty, businesses should be present wherever their customers are – regardless of the channel. Customer Experience is a wildly underserved market but it’s also an increasingly important one,” said Marc Linden, Reputation CFO. Visit reputation.com to learn more. Media Contacts: Colette McLaughlin.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Lead Scoring 98

LeadsRX

NOVEMBER 9, 2021

By offering this solution, LeadsRx is using analytics to help national television advertisers and agencies representing advertisers to lower customer acquisition costs, increase customer lifetime value, and spot and eliminate wasted ad spend,” said AJ Brown, CEO and co-founder of LeadsRx. Fishburn PR for LeadsRx. For more information.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Heinz Marketing

JUNE 21, 2022

1. Refine Your Acquisition Targets. It narrowed its acquisition targets to a specific group in the early days. Ideal influencers are well-connected within your target audience, and their promotion of your group is a form of valuable PR. On the other hand, cost reductions may be: Reductions in customer acquisition costs.

Communities 102

Communities Lead Ranking Ad Frequency Marketing & Strategy 102

InsightSquared

JANUARY 29, 2018

When we asked about the key metrics a rev ops team might measure, our experts said it depends on the organization size, goals and structure, but here are a few they all agreed on: customer acquisition, bookings, annual recurring revenue, cash collections, customer churn and satisfaction, net new revenue and gross profit. .

Customer Satisfaction 273

Customer Satisfaction Work Management Marketing Management Demand Generation Agencies 273

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? It’s the post-sale experience where success lies.”.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Webbiquity

FEBRUARY 7, 2023

Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We He helps SaaS businesses drive organic growth and customer acquisition through SEO and data-driven content marketing strategies. We did research on which words were misspelled the most by Americans.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Search Engine Journal

JUNE 24, 2021

He is the founder of AimClear, a driven Integrated Marketing Agency dominant in customer acquisition and winner of 17 US Search Awards, including 5X most recent Best Integrated Agency. AimClear’s differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.

PR 61

PR Advertising Agencies Paid Search Agency Differentiation 61

Zoominfo

NOVEMBER 1, 2022

But soon after beginning to explore ZoomInfo, he discovered a world of prospecting information, from up-to-date business contacts to real-time Intent data such as acquisitions, funding rounds, and major personnel moves. “It It just makes prospecting so much easier in every respect,” Castro says.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

LeadsRX

FEBRUARY 23, 2022

The podcast platform’s explosive growth has led to a number of recent acquisitions of podcast attribution and analytics point solutions, highlighting the need to validate the performance of podcasts for current and future advertisers. Fishburn PR for LeadsRx. Connect with LeadsRx on Twitter , LinkedIn and Facebook. Jeff Fishburn.

Marketing Attribution 52

Marketing Attribution Paid Search Agency Multi-Touch Attribution Ads 52

Champion Communications

JANUARY 21, 2021

Champion Communications, the PR consultancy that helps B2B technology companies accelerate their growth, has been chosen by AWS specialist professional and managed service provider, HeleCloud, to provide it with UK PR support. .

Work Management 62

Work Management Marketing Management Advertising Agencies PR 62

LeadsRX

JANUARY 14, 2022

The acquisition officially closed at the end of December 2021. With MTA, Unbounce will be able to boost its analytics offerings to its customers to optimize ROAS, reduce customer acquisition cost (CAC), and increase customer lifetime value (LTV).

Multi-Touch Attribution 80

Multi-Touch Attribution ROAS Paid Search Agency SMB 80

Biznology

JUNE 11, 2015

Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. For these reasons alone, you should make link acquisition a priority within your online marketing. Public Relations (PR). Pay-per-click (PPC). Pay-Per-Click.

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

Martech

AUGUST 6, 2021

As targeting gets more complex, branding and PR will be what allows businesses to be sought after, without having to hard sell to cold leads. The death of the cookie will drive up customer acquisition costs significantly. Answer these key questions: Who is your customer? What is important to them? How do you align with their needs?

Paid Search Agency 143

Paid Search Agency Ads Enterprise Management Marketing Management 143