Remove acquisition vendor
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Onesend and ActiveCampaign support Australian office gear sales

Martech

The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor). The Onesend acquisition Chicago-based ActiveCampaign acquired the Australian platform Onesend in October. POSIFiQ By Onesend, a platform that integrates POS systems with ActiveCampaign. That now seamlessly connects to ActiveCampaign.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Salesforce’s acquisition of Datorama happened way back in 2018. Jake Sanders, founder of POS Marketing.

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9 Ways Channel Data Analytics Can Help Boost ROI

Computer Market Research

For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. In return, salespeople receive marginal reports on the effectiveness of their sales tactics from the vendor they represent.

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What is Identity Resolution? Definition, Process, Advantages with Examples

Martech Advisor

The primary use-cases for identity resolution are in adtech and martech applications for customer acquisition, engagement, retention and loyalty. Devices include smartphones, laptops, tablets, smart speakers, IoT, PoS kiosks, SmartHome IoT etc.]. Core Components & Functionalities of an Identity Resolution System.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

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16 marketing automation platforms your organization should consider

Martech

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Click here to download! Acquia Campaign Studio.