Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights.

Storytelling 45

Storytelling Mobile Advertising Newsletter Click Rate 45

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

SmartBug Media

MARCH 8, 2022

The host of the weekly Spotify original podcasts Unlocking Us and Dare to Lead. It’s one thing to be a great marketer, another to be a great leader, and another to be such a great combination of the two that you are able to contribute to growing your company to the point of acquisition - which she has done multiple times.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

GrowPowerful

JANUARY 30, 2023

It costs a lot of money to replace a customer because acquisition is the most expensive part of the marketing funnel. You need to look at the three legs of the stool: planning, storytelling, and executing. Visit our website and check out our Grow Up With GROW podcast. Available wherever you get your podcasts.

Top of Funnel 52

Top of Funnel Planning Thought Leadership Digital Marketing Funnels 52

Martech

JULY 13, 2021

In the past, Driscoll’s approach to digital had been based on storytelling and loyalty. In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency. Read more here. Merkle to acquire CX agency LiveArea .

Paid Search Agency 117

Paid Search Agency Advertising Agencies Lead Scoring Lead Ranking 117

EveryoneSocial

FEBRUARY 6, 2020

While we all love great video interviews and podcasts, we’ve found that the content is often too long. What is working across the industry when it comes to employer brand and talent acquisition? By activating an employee storytelling platform , social media is best leveraged for employee branding and talent attraction.

Brand Identity 52

Brand Identity Branding Broadcasting Storytelling 52

Content4Demand

AUGUST 2, 2019

REVTalks presents straight – to – the – point storytelling from revenue marketing superstars sharing how they accomplished revenue impact at their business. FlipMyFunnel brings the popular podcast series to life to showcase the best strategies for applying ac c ount-based principles to go-to-market strategies.

Account Based Marketing 56

Account Based Marketing ABM Buzz Ad Exchange 56

Anyword

JANUARY 8, 2020

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. Others decided to grow by way of acquisitions, like Bloomberg Media, which acquired CityLab from The Atlantic. You can read past months’ updates here. The deal’s price tag? At least $10 million.

CPC 52

CPC Cost Per Click Paid Content Facebook 52

B2B Digital Marketer

JUNE 17, 2021

She’s turned technologists into creative forces, bankers into storytellers, and has brought a serious dose of badass-ness to boardrooms everywhere. Podcast Timestamps/Outline. 26:46 – Growth and acquisition. 26:46 – Growth and acquisition. She’s also a passionate amateur boxer and fighter for good.

P2P 52

P2P Brand Identity Branding Amazon 52

Anyword

APRIL 4, 2019

We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects. NBC News and MSNBC are also expanding their podcast teams before election season. The upshot?

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

ClickZ

JUNE 21, 2023

Emotion, storytelling, music, characters, and persuasive techniques are all necessary in B2B to inspire decision-making. Subscribe to the ClickZ newsletter for insights on the evolving marketing landscape, performance marketing, customer experience, thought leadership, videos, podcasts, and more. She can be found on Twitter @tyrona.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Huptech Web

DECEMBER 14, 2023

Instagram comes in second with 76%, followed by LinkedIn (59%) and Twitter (53%) (Social Media Examiner) The top 3 ways marketers focus their social media content is around teaching (61%), storytelling (58%), and inspirational posts (53%) (Sprout Social) Headlines in the form of a question tend to receive 23.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Martech Advisor

DECEMBER 19, 2019

Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. Example : New Amsterdam Vodka partnered with Ebb & Flow , a podcast that talks about hip-hop and R&B artists, to start a branded podcast series hosted on Spotify.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Kabbage

NOVEMBER 9, 2016

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. MarketingProfs. Where can I find it: [link]. TopRank Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Convince & Convert

JULY 14, 2013

You Are the Solo Storyteller. This summer, I’ve read page after page after page of rosy – yet poorly phrased – prose about the triumph of Facebook like acquisition, blog comment increases and number of Twitter impressions. Jay is the founder of [link] and host of the Social Pros podcast. Just stop it.

Paid Search Agency 142

Paid Search Agency Advertising Agencies Work Management Marketing Management 142

Kabbage

NOVEMBER 9, 2016

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. MarketingProfs. TopRank Blog. Customer Experience Matrix.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Convince & Convert

DECEMBER 14, 2013

Content marketing and storytelling are as old as human beings. But with companies that operate socially across departments (marketing, sales, customer service, public relations, HR talent acquisition, legal, operations, etc) both internally and externally, overall social media investment could easily dwarf anything spent on content marketing.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167

KoMarketing Associates

DECEMBER 29, 2015

Kristen Vaughn explains how Instagram can be a key social media platform for B2B companies to start and/or strengthen their brand storytelling, through 12 noteworthy examples. Kelsey Jones’ post details some of the great business, marketing, and strategy books that can be extremely useful for those in the B2B industry.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Content Marketing Institute

JUNE 13, 2018

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent. A great #podcast requires host talent. That is half the battle.

Rules 103

Rules Examples Advertising Mediums Act-On 103

Content Marketing Institute

DECEMBER 22, 2017

Download this week’s PNR: This Old Marketing podcast. Of course, we encourage you to listen to the podcast to hear the whole conversation, along with a few little surprises. Mergers and acquisitions of these type, they don’t just happen overnight. What podcasts should we listen to, now that PNR is ending? (45:17).

Advertising Agencies 85

Advertising Agencies Paid Search Agency Advertisements Advertising 85

Valasys

DECEMBER 5, 2019

Employee advocacy also benefits customer acquisition, customer development, and HR recruitment. Employee advocacy can not only boost the B2B content marketing in 2020 but can also be beneficial for driving the additional surplus revenue through the word-of-mouth-marketing. & & omnichannel reputation building & management.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Anyword

MARCH 6, 2019

million users but have tripled their acquisition of daily subscribers. These follow in the footsteps of successful newsletter brands like theSkimm, which is now expanding to podcasts , and Morning Brew , which this month announced it has amassed 1 million subscribers. Distribution is now the key for effective storytelling.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Content Standard

AUGUST 10, 2018

But perhaps no marketing medium is consistently captivating audiences more often than the branded podcast. The best branded podcasts are those that tap into people’s organic interests, managing to both entertain and inform. Podcasting is a great example of that. Audio Content Driving Business Results.

Paid Search Agency 43

Paid Search Agency Work Management Cable Marketing & Strategy 43

nDash

FEBRUARY 1, 2022

I also taught a video storytelling elective there to high school students, which was really fun but really challenging. Over the years, content has largely been looked at as an acquisition channel and tied in tightly with SEO and social, so it’s often been about lowering the cost of acquisition.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

nDash

DECEMBER 5, 2018

“The acquisition will have to wait. speaking engagements, podcasts, or the dreaded walk-along video) are actually more time-consuming in the long run. It’s vision and storytelling. I’m editing my conclusion.” But if you stop to think about it, other mediums that might seem quicker (e.g.

Advertising Mediums 69

Advertising Mediums Paid Search Agency Verticals Storytelling 69

Heinz Marketing

JANUARY 10, 2022

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Russell: Where I have felt the most rewarded by sales and marketing people in my businesses and certainly what I see in agencies is when there is a curiosity to understand things like customer acquisition cost.

Demand Generation Agencies 89

Demand Generation Agencies Advertising Agencies B2B Sales Lead Scoring 89

Valasys

JANUARY 23, 2020

Videos are an effective way of visual storytelling and serve as an excellent medium to engage with the audiences. Email Marketing plays a central role in customer acquisition, engagement, conversion as well as retention. selected accounts instead of undifferentiated lists Keeping. the Conversations Personalized Opting.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Outgrow

MAY 30, 2023

We recently interviewed Des Traynor for our monthly podcast – ‘ Marketer of the Month ’! Growth strategy – virality, content marketing, and cohesive storytelling 5. EPISODE 107: Irish Tech Unicorn Intercom’s Co-Founder Des Traynor on Navigating Competition, Copycats, and Customer Acquisition The Intro!

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Outbrain

SEPTEMBER 27, 2019

As advertisers continue to target brand safety and relevance, diversification and acquisitions across unique site niches are allowing publishers to post new audience growth, and offer far more attractive value propositions to advertisers seeking those specific users. . Verticalization is all the rage. .

Terms and Conditions 27

Terms and Conditions Lead Ranking Ad Exchange CTR 27

Heinz Marketing

AUGUST 5, 2019

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you are joining us on the podcast, thank you for joining us as well. You can find us anywhere fine podcasts are available. You’re going to miss an opportunity around talent acquisition.

Top of Funnel 60

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 60

Content Marketing Institute

NOVEMBER 13, 2017

Audience acquisition. But then I was a guest on a podcast in which the host wanted to cover the topic of experimentation (I had just written on our experimentations at CMI ). Storytelling. Skills needed when growing programs: Social media management. Email management. Web development / UX. Research development. Data analysis.

Content Marketing 81

Content Marketing Ad Building Planning Work Management 81

Anyword

JANUARY 8, 2020

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. Others decided to grow by way of acquisitions, like Bloomberg Media, which acquired CityLab from The Atlantic. You can read past months’ updates here. The deal’s price tag? At least $10 million.

CPC 10

CPC Cost Per Click Paid Content Facebook 10

Conductor

NOVEMBER 19, 2021

That’s one reason why business podcasts are among the most rapidly growing genres in all of podcasting. Most of the top business podcasts run between 15 minutes and 2 hours. How popular are the top business podcasts? While they’ve been around for more than a decade, podcasts are rapidly growing in popularity.

Best Practices 111

Best Practices Business Enterprise Management Startups 111

Single Grain

OCTOBER 12, 2023

1) Podcast Videos: a16z Podcasts have been taking storm over the last several years. million podcast listeners worldwide. Podcasts have notoriously been replacing vlogs over the last few years. These days, you can watch a podcast on YouTube or access the audio on Spotify. This makes podcasts very versatile.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Heinz Marketing

JANUARY 15, 2018

If you’re listening to this on the podcast, thank you very much for subscribing. So it means making sure we’re not just focusing our energies on top of funnel acquisition of leads, which is where the majority of organizations send their dollars for marketing and sales. Lots of great guests coming up in future episodes.

Top of Funnel 49

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 49

Single Grain

JUNE 12, 2023

Customer acquisition is a vital aspect of business growth. In this post, we will explore the versatility of YouTube as a customer acquisition channel, discuss different techniques, and share examples of successful customer acquisition strategies. citizenship.

Acquisitions 52

Acquisitions Youtube Organization B2B Thought Leadership 52

Buffer

MAY 13, 2019

Podcasting. They understand their user’s listening behaviors to an incredible degree, and this allows for advertisers to create some really compelling audiences and storytelling. Spotify is unique among other ads in that it has a strong storytelling element to its data. Podcasts on Spotify. Spotify Playlists.

Paid Content 75

Paid Content Brand Identity Branding Mobile Advertising 75