Remove Acquisition Remove Podcast Remove Startup Remove Storytelling

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent.

30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Nadya Khoja is the Chief Growth Officer at Venngage infographics, and the creator of Drunk Entrepreneurs, a web series and podcast dedicated to interviewing industry-leading founders, CEOs and entrepreneurs on their successes, struggles, and strategies.

The Keywee Facebook CPC Tracker: March Update

Keywee

We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects. Distribution is now the key for effective storytelling.

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This Old Marketing Farewell Episode: Sometimes the End Is a Beginning

Content Marketing Institute

Download this week’s PNR: This Old Marketing podcast. Of course, we encourage you to listen to the podcast to hear the whole conversation, along with a few little surprises. Mergers and acquisitions of these type, they don’t just happen overnight.

LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Single Grain

With more than 630 million members – 303 million of which are monthly active users – and Microsoft's (which bought LinkedIn at the end of 2016) acquisition of Drawbridge to grow LinkedIn's Marketing Solutions product, the network appears to now be focused aggressively on growth.

Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there.

22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. What I Learned Rescuing Our Startup from Death.

The Keywee Facebook CPC Tracker: June Update

Keywee

To succeed in 2019, storytellers are trying to keep up with media consumption trends of Millenials and Gen Z. Perhaps, for this reason, an increasing number of publishers have ramped up their email acquisition efforts. Other teams are looking for more innovative acquisition channels.

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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there.

The Keywee Facebook CPC Tracker: May Update

Keywee

Now, thanks to that growth, the team is forecasting that podcasts will drive nearly half of its revenue this year (up from 28% in 2018). Similarly, 55% of Barstool Sports’ revenue comes from advertising, and a significant part of that is generated by its 25 branded podcasts.

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How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The Art of UX Storytelling: How to Create Your Brand’s Story. 3 Content Marketing Efforts to Improve Your Customer Acquisition Strategy.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Rip the audio alone and use it as a podcast episode.

30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done--first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture.

30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done–first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture.

Sales Pipeline Radio, Episode 124: Q&A with Chandar Pattabhiram @chandarp

Heinz Marketing

Marketing begins with storytelling,” he said. “It It takes the art of storytelling to reach the heart and to build a bond. Those of you joining the podcast, thank you for finding us. We’re available at iTunes store, Google Play, and wherever you can find podcasts. So, the challenge historically, there’s a study I think from Deloitte and the CMO club a couple of years ago that said more than 85% of spend today in B2B happens to be in acquisition marketing.

B2B Marketing Guide

OutboundView

If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. Our Approach to Client Acquisition & Lead Generation. Focus on problems solved, storytelling, and credibility. Promoting on podcasts.