The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix.

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

How B2B Marketing is Changing in 2018

One-off answers, not shown below, included podcasting, influencer marketing, and outsourced appointment setting. responses (not shown in the table below) included buying guides, podcasts, surveys, and tip sheets. This is particularly true in startups and small.

The 30-Day Strategy to Build an Audience (Without Spending a Dime!)

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. But here's the thing: One of my friends started a podcast with a buddy and they had no idea what they were talking about.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. To get the full measure, listen to the podcast. . You have that hustling startup.

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. To get the full measure, listen to the podcast. . You have that hustling startup.

I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Dan York reports on Verizon ’s acquisition of Yahoo!, Startups are using the blockchain to protect copyright and guard against plagiarism.

Tips for More Effective Marketing with B2B Marketer Ross Simmonds

SnapApp

Ross is the founder of Foundation Marketing , a content marketing agency that works with Fortune 500 companies to some of the fastest growing startups. Ross’s journey into the world of B2B marketing stemmed from an interest in startups.

What Is Customer Marketing?

Act-On

Your best salespeople aren’t on your payroll,” said Jill Rowley, speaker, startup advisor and social selling evangelist on the Rethink Podcast. At Act-On, we see this falling in the Expand (retention) phase of marketing joining Brand (awareness) and Demand (acquisition). B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service.

LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Single Grain

With more than 630 million members – 303 million of which are monthly active users – and Microsoft's (which bought LinkedIn at the end of 2016) acquisition of Drawbridge to grow LinkedIn's Marketing Solutions product, the network appears to now be focused aggressively on growth.

The Keywee Facebook CPC Tracker: March Update

Keywee

We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects.

CPC 52

7 Steps to Getting Started With Affiliate Marketing for Your Business

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. That means you know exactly what you’re spending, your profit margins on each product, and you don’t pay customer acquisition costs upfront.

Why customer advocacy should be at the heart of your marketing

B2B Lead Generation

Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). I think this is an amazing podcast and I’m excited to share my story. At the time, Eloqua was a bootstrap startup, so selling our software quickly was super important. Our lifetime value of the customer and the cost of customer acquisition would be entirely out of whack if we didn’t have that working in our favor.

30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Nadya Khoja is the Chief Growth Officer at Venngage infographics, and the creator of Drunk Entrepreneurs, a web series and podcast dedicated to interviewing industry-leading founders, CEOs and entrepreneurs on their successes, struggles, and strategies.

The Keywee Facebook CPC Tracker: June Update

Keywee

Perhaps, for this reason, an increasing number of publishers have ramped up their email acquisition efforts. The New York Times, for example, launched a weeklong series about European politics on its flagship podcast The Daily. June Recap.

CPC 52

My, Oh My — 2018 Was an Amazing Year for Outreach

Outreach

More than 200 product launches, 16 new and improved integrations, 60+ events, and $65 million in Series D funding highlighted the calendar year, with Outreach landing on LinkedIn’s Top Startups for 2018 as the undisputed champion in the sales engagement arena. Relentless.

Proven Big M Marketing Techniques

Buzz Marketing for Technology

Link to Original Audio Source Signup for this Podcast Series About Dave Dave Guzeman Mindpik's Mastermind, has combined sophisticated technical savvy with keen marketing instincts for over 30 years.

This Old Marketing Farewell Episode: Sometimes the End Is a Beginning

Content Marketing Institute

Download this week’s PNR: This Old Marketing podcast. Of course, we encourage you to listen to the podcast to hear the whole conversation, along with a few little surprises. Mergers and acquisitions of these type, they don’t just happen overnight.

Top Marketing Blogs You Should Be Reading

Radius

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there.

The Keywee Facebook CPC Tracker: February Update

Keywee

million users but have tripled their acquisition of daily subscribers. These follow in the footsteps of successful newsletter brands like theSkimm, which is now expanding to podcasts , and Morning Brew , which this month announced it has amassed 1 million subscribers.

CPC 52

Marketing Automation’s Growing Role in Customer Lifecycle Management

Marketing Action

She has held senior sales and marketing positions with technology firms ranging from venture-backed startups to global corporations such as Xerox, NCR, and Unisys. You can listen to the podcast of the Conversation on the player below, or download it on iTunes. An Act-On Conversation.

The Keywee Facebook CPC Tracker: May Update

Keywee

Now, thanks to that growth, the team is forecasting that podcasts will drive nearly half of its revenue this year (up from 28% in 2018). Similarly, 55% of Barstool Sports’ revenue comes from advertising, and a significant part of that is generated by its 25 branded podcasts.

CPC 52

Top Marketing Blogs You Should Be Reading

Radius

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there.

Are You Measuring Right in Your Content Marketing?

Content Marketing Institute

The founder of SparkToro and Moz, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, has spent his career helping marketers reach their target audiences. Rand spoke to me about measurement on an episode of the Brand Newsroom podcast. “I

Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool. Are you weighing the decision whether to connect your new startup to an already successful platform — like Slack or Salesforce? Note: Promoting a new startup or product? Nelson explained that most successful startups he knows follow the power rule.

Wiki 57

Only B2B - Untitled Article

Only B2B

Podcasts. 9 Demand Generation Ideas From Startups. Cost per Acquisition. 14+ Demand Generation FAQs to make your Marketing Better. Demand generation isn’t as simple as it sounds. It is a process of creating a desire for a particular product/service.

FAQ 76

How Claire Suellentrop and Georgiana Laudi are Re-thinking the Modern Marketing Funnel

SnapApp

Essentially, that shared marketing philosophy was that that “marketing” exists across the entire customer experience, not just up to new customer acquisition, where the traditional idea of a marketing “funnel” ends. Modern marketers face a wide variety of challenges day in and day out.

30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done--first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture.

30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done–first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture.

Key to agile marketing success? Integrating traditional practices

chiefmartech

Last month, I was delighted to have Roland Smart , VP of Social & Community Marketing at Oracle , author of the terrific book The Agile Marketer , and co-host of the Marketing Agility Podcast , join me on chiefmartecTV for our episode on the myths & monsters of agile marketing.

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

I also greatly appreciate the open approach of Tomasz Tunguz in sharing data about what works for SaaS businesses and the guys at Startups for the rest of us for practical, honest advice. One of the highlights of my year in 2015 was being interviewed by Jay Baer for the Social Pros podcast.

Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool. Are you weighing the decision whether to connect your new startup to an already successful platform — like Slack or Salesforce? Note: Promoting a new startup or product? What follows is the step-by-step process Tettra used to build their startup: 1.

Wiki 40

Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool. Are you weighing the decision whether to connect your new startup to an already successful platform — like Slack or Salesforce? Note: Promoting a new startup or product? What follows is the step-by-step process Tettra used to build their startup: 1.

Wiki 40

Which Content Syndication Networks Are Right for You?

PureB2B

You can publish your content such as blog posts, articles, videos, images, and podcasts, among others on other sites through any of these methods: Partnerships – You and your partner websites, which are preferably top-ranking, leading industry sites, agree to republish your syndicated content or feature your original content (also known as guest post) once off or on a regular basis. If you’re not already syndicating your content in one way or another, you really should be.