The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix.

Dash For the Exit: CDP Acquisitions Rattle MarTech Firms

LeadCrunch

And in early September of this year, it was announced that they would be acquired by fintech startup Kabbage. The terms of the acquisition were not disclosed. . A recent article on these acquisitions faulted both Radius and Mintigo for failing to woo SMBs.

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent.

How B2B Marketing is Changing in 2018

One-off answers, not shown below, included podcasting, influencer marketing, and outsourced appointment setting. responses (not shown in the table below) included buying guides, podcasts, surveys, and tip sheets. This is particularly true in startups and small.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

Stella Garber of Trello – A Fully Distributed Global Team, Marketing a Horizontal Productivity Tool, and Kanban vs. Post-its [Podcast]

Ignite Tech

Stella built out Trello’s marketing team and scaled it from day one to Trello’s acquisition by Atlassian earlier this year. Stella also ran marketing and was on the founding team of FeeFighters, a venture backed payments startup acquired by Groupon 2012.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. To get the full measure, listen to the podcast. . You have that hustling startup.

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. To get the full measure, listen to the podcast. . You have that hustling startup.

I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Dan York reports on Verizon ’s acquisition of Yahoo!, Startups are using the blockchain to protect copyright and guard against plagiarism.

Tips for More Effective Marketing with B2B Marketer Ross Simmonds

SnapApp

Ross is the founder of Foundation Marketing , a content marketing agency that works with Fortune 500 companies to some of the fastest growing startups. Ross’s journey into the world of B2B marketing stemmed from an interest in startups.

What Is Customer Marketing?

Act-On

Your best salespeople aren’t on your payroll,” said Jill Rowley, speaker, startup advisor and social selling evangelist on the Rethink Podcast. At Act-On, we see this falling in the Expand (retention) phase of marketing joining Brand (awareness) and Demand (acquisition). B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service.

What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. What I Learned Rescuing Our Startup from Death.

LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Single Grain

With more than 630 million members – 303 million of which are monthly active users – and Microsoft's (which bought LinkedIn at the end of 2016) acquisition of Drawbridge to grow LinkedIn's Marketing Solutions product, the network appears to now be focused aggressively on growth.

How to Grow Your Business With Influencer Marketing and Brand Partnerships

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Related Content: 7 Types of Marketing that Are Long-term Plays [podcast]. 7 Key Strategies You Can Learn From Apple's Marketing [podcast].

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The Keywee Facebook CPC Tracker: March Update

Keywee

We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects.

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This Old Marketing Farewell Episode: Sometimes the End Is a Beginning

Content Marketing Institute

Download this week’s PNR: This Old Marketing podcast. Of course, we encourage you to listen to the podcast to hear the whole conversation, along with a few little surprises. Mergers and acquisitions of these type, they don’t just happen overnight.

Why customer advocacy should be at the heart of your marketing

B2B Lead Generation

Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). I think this is an amazing podcast and I’m excited to share my story. At the time, Eloqua was a bootstrap startup, so selling our software quickly was super important. Our lifetime value of the customer and the cost of customer acquisition would be entirely out of whack if we didn’t have that working in our favor.

My, Oh My — 2018 Was an Amazing Year for Outreach

Outreach

More than 200 product launches, 16 new and improved integrations, 60+ events, and $65 million in Series D funding highlighted the calendar year, with Outreach landing on LinkedIn’s Top Startups for 2018 as the undisputed champion in the sales engagement arena. Relentless.

Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Nadya Khoja is the Chief Growth Officer at Venngage infographics, and the creator of Drunk Entrepreneurs, a web series and podcast dedicated to interviewing industry-leading founders, CEOs and entrepreneurs on their successes, struggles, and strategies.

10 Best Cold Emailing Tools to Help You Quickly Close Sales Deals

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The Customer Acquisition Playbook: Email & In-Person Outreach. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Case Study: Vira360 , a startup with a one-person sales team, managed to reach a close rate of 43% by using Mailshake.

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7 Steps to Getting Started With Affiliate Marketing for Your Business

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. That means you know exactly what you’re spending, your profit margins on each product, and you don’t pay customer acquisition costs upfront.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. NOW UPDATED!

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Top Marketing Blogs You Should Be Reading

Radius

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there.

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. This was also a key component to positioning Sales Hacker for acquisition. Two learnings from this acquisition are: 1.

The Keywee Facebook CPC Tracker: June Update

Keywee

Perhaps, for this reason, an increasing number of publishers have ramped up their email acquisition efforts. The New York Times, for example, launched a weeklong series about European politics on its flagship podcast The Daily. June Recap.

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Marketing Automation’s Growing Role in Customer Lifecycle Management

Marketing Action

She has held senior sales and marketing positions with technology firms ranging from venture-backed startups to global corporations such as Xerox, NCR, and Unisys. You can listen to the podcast of the Conversation on the player below, or download it on iTunes. An Act-On Conversation.

Are You Measuring Right in Your Content Marketing?

Content Marketing Institute

The founder of SparkToro and Moz, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, has spent his career helping marketers reach their target audiences. Rand spoke to me about measurement on an episode of the Brand Newsroom podcast. “I

The Keywee Facebook CPC Tracker: February Update

Keywee

million users but have tripled their acquisition of daily subscribers. These follow in the footsteps of successful newsletter brands like theSkimm, which is now expanding to podcasts , and Morning Brew , which this month announced it has amassed 1 million subscribers.

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Top Marketing Blogs You Should Be Reading

Radius

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there.

Proven Big M Marketing Techniques

Buzz Marketing for Technology

Link to Original Audio Source Signup for this Podcast Series About Dave Dave Guzeman Mindpik's Mastermind, has combined sophisticated technical savvy with keen marketing instincts for over 30 years.

The Keywee Facebook CPC Tracker: May Update

Keywee

Now, thanks to that growth, the team is forecasting that podcasts will drive nearly half of its revenue this year (up from 28% in 2018). Similarly, 55% of Barstool Sports’ revenue comes from advertising, and a significant part of that is generated by its 25 branded podcasts.

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10 Tools to Easily Perform Competitive Website Analysis

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool. Are you weighing the decision whether to connect your new startup to an already successful platform — like Slack or Salesforce? Note: Promoting a new startup or product? Nelson explained that most successful startups he knows follow the power rule.

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