Pam Didner

OCTOBER 15, 2022

In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme, as well as creative design. How is it possible to plan and manage everything effectively with so many moving parts? Start with a plan! Event goals. Registration.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The vendors respond. Another notable development among ABM vendors is the move to consolidate ABM with demand generation.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place.

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Plus, you start to see overlaps and conflicts with vendors. Use email for comms, but keep all your meeting notes and action plans in the project management system. It’s a high-visibility project with a tight timeline. In your inbox.

Work Management 88

Work Management Brand Identity Branding Marketing Management 88

Martech

FEBRUARY 24, 2022

Analytics-driven risk management platform Verisk has announced the acquisition of Infutor, one of the best-known players in the identity resolution and consumer intelligence space. In 2020 it acquired consumer behavioral data and lead intelligence vendor Jornaya. The cost of the acquisition was $223.5 households.

Marketing Management 88

Marketing Management Vendors Lead Scoring Lead Ranking 88

Zoominfo

JULY 2, 2020

Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. As you do your research, identify which vendors are known for providing the best customer service.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Martech

DECEMBER 12, 2023

.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. Do your homework on the vendor marketplace.

Work Management 120

Work Management Marketing Management Budget Programs Software 120

Marketing Insider Group

SEPTEMBER 9, 2020

Customer Acquisition Cost (CAC). Use this formula to calculate CAC: Customer Acquisition Cost = Sales and Marketing Cost / New Customers. The ARPA helps reveal trends in account contraction and expansion, assess pricing plans, and identify how ARPA is changing. The ARPA changes depending on your pricing and product.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. And who wouldn’t? What Are Buyer Personas?

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Each plan includes 100% custom designs, with unlimited edits.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Seismic

JANUARY 24, 2023

In the report, Aragon evaluated 15 vendors across a variety of criteria, including strategy, performance, and reach. Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Salesforce makes Robotic Process Automation acquisition. This acquisition by Salesforce can only shine a brighter light on it.

Enterprise Management 109

Enterprise Management Work Management Account Based Marketing Marketing Management 109

ANNUITAS

DECEMBER 11, 2023

Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. Shifting away from random acts of acquisition and focusing on CLV lift sheds light on the importance of driving a fully integrated growth effort with customers, as much as with prospects. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 130

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 130

Martech

MAY 17, 2023

Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. Retiring martech software requires a thorough planning process and clean execution. Ask your new vendor how other clients have handled their data migration needs. Work with your IT partners to devise a plan.

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Tools 96

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Don’t forget to talk with key stakeholders, including partners and vendors, to get input about how they view the company. Rebranding is a major strategic undertaking for any organization.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Martech

NOVEMBER 22, 2022

Department of Defense (DoD) to evaluate its vendors’ ability to deliver on software development projects effectively. More recently, martech vendors (and consulting firms) have embraced and invented various self-serving maturity models to help them sell more software and services. No overbuying. Buying stuff makes us feel good.

Work Management 115

Work Management Marketing Management Planning Vendors 115

Biznology

FEBRUARY 23, 2018

When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand. This is a mistake. I asked Steve to explain his thinking. this opportunity?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Zoominfo

OCTOBER 19, 2021

On a recent episode of the Business Breakdowns podcast , Schuck talked about lessons from ZoomInfo’s mergers and acquisitions, discussed how data influences today’s sales teams, and offered advice to aspiring business builders. For any tech vendor, being able to show value quickly can translate to more sales.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. What is a Trigger Event?

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

InsightSquared

MAY 7, 2019

At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). Source: OPEXEngine Sales Planning benchmarks 2019. Typical SaaS Sales Metrics. Customer lifetime value (CLV). Customer churn or retention rates. Data-Driven Management.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Reflect, prepare and plan As we look ahead to 2024, it’s clear the B2B marketing landscape is ripe for transformation.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2.

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

Champion Communications

OCTOBER 4, 2023

Logicalis UK & I Logicalis talks dos and don’ts of M&A one year on from Q Associates acquisition Last August, Logicalis bought out Microsoft and Cisco partner Q Associates to bulk up its UK&I data-centric IT service capabilities. The news was covered in Business Leader.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Customer Experience Matrix

MAY 8, 2018

firms are planning to apply GDPR standards worldwide, if only because that’s so much easier than applying different rules to EU vs non-EU persons. This would inevitably lead to smaller firms being excluded from data acquisition. Since they can’t verify every vendor, many are considering cutting off smaller suppliers.

Advertising Agencies 166

Advertising Agencies Marketing Proposals Barriers Vendors 166

Martech

OCTOBER 5, 2022

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. In his mainstage keynote, CEO Alex Atzberger categorized the main elements in the struggle as uncertainty, complexity and inertia.

Digital Asset Management 100

Digital Asset Management Enterprise Management CMS Development Work Management 100

Thinkers360

MARCH 22, 2024

Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory. Highlighted Content : 33. ML: I started my career in finance at Motorola Codex and then moved into Global Corporate development.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. For a campaign for a travel agency, for example, she asked prospects about their travel plans. More questions? More personal questions?

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. However, in our experience, dedication to a plan and a consistent focus are what often brings long-term value for these link building strategies.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

DiscoverOrg

APRIL 20, 2017

But limited, inaccurate data is not sufficient to execute an account-based marketing (ABM) plan … or any competitive growth strategy. In addition to lowering the cost of database maintenance by decreasing unnecessary bloat, marketing teams can consolidate vendors and negotiate lower pricing with fewer parties.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Martech

DECEMBER 7, 2021

Phase I: Budget approval and planning. A best practice is planning for a sufficiently long pilot period to ensure full adoption, end-users getting over any learning curves, integrating with necessary systems in your existing stack, and collecting enough data. Plan your implementation time against quarterly/annual budgets accordingly!

Work Management 88

Work Management Marketing Management Organization Budget Programs 88

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Porch Group Media

MAY 4, 2021

In terms of channels, brands plan to focus more spend on social media, search, video and email, according to research by Nielsen. Although marketers plan to increase budget, confidence in measuring ROI for each channel is not as high. Customer Acquisition. Focus Spend on In-Market Shoppers.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84