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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

In fact, 86% of software buyers use peer review sites when buying software. Recall how 86% of software buyers use peer review sites to research and evaluate solutions? Directories, also known as review sites , are an important source of information for buyers. Maximize your presence with the right directories. Enter buyer intent data.

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The Impact of Peer Engagement on The Customer Buying Journey

Vision Edge Marketing

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions.

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5 strategies to evaluate sales performance

Seismic

Identify metrics like conversion rates, average deal size, and customer acquisition cost (CAC). Evaluating sales performance requires a strategic blend of analysis, assessment, and a commitment to continuous improvement. Sales performance measurement involves quantifiable metrics and numerical data. Let’s dive in.

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HubSpot and TikTok announce lead gen CRM integration

Martech

more likely to know about products and trends before their peers. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. SMBs faced rising customer acquisition costs from 2021 to 2022, with over a third witnessing an increase of 20% or more. Pricing hasn’t yet been announced.

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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. A good example of an acquisition channel is social media. Begin by conducting first party research.

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6 Insider Secrets to Lower Customer Acquisition Costs

Televerde

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. Because it covers so much, customer acquisition cost is often one of the first places upper management looks to find cost-saving opportunities. Quick Takeaways. Set Your CAC Goal. Is this one obvious to you?

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Advice on Evaluating New Acquisition Channels from Top D2C Brands

Liveintent

That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. Evaluating new partnership channels can be challenging. Our experts weigh in below. Vuori execs Jamie Alvus and Bret Fredrickson agree.