Remove acquisition
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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). 26:46 – Growth and acquisition. If you want to establish trust with your customer, you must show your true self and keep it real. 06:54 – Swagger blockers. 14:26 – How to achieve Swagger.

P2P 52
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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Snapchat has enjoyed a fast, shocking rise from social newcomer to social platform giant.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention? These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention? These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention? These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer.

P2P 40