Here’s How CMOs Can Position SaaS for Maximum Profitability and Customer Retention

Oracle

In many instances, a CMO will find themselves pitted between a CFO that wants to leverage every possible promotion to quickly refill the coffers, while the CEO is more focused on user-acquisition, hang the expense. But some companies are finding themselves in a race to the bottom, offering lower month-to-month pricing in order to supercharge new user acquisition. Digital diversity is a powerful tool for converting a broader spectrum of consumers online.

Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). 26:46 – Growth and acquisition. Being real and authentic helps you become more confident and enables you to unlock your full potential.

P2P 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

Lufax , a Shanghai-based financial asset exchange SaaS product that focuses on P2P lending solutions for banks and insurance companies, rose in valuation to $39.4 companies enjoy a lower customer acquisition cost and limited marketing spend.

Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. At the purchase phase in the customer relationship, most marketers are trying to recoup the costs of customer acquisition.

P2P 48

Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. The company even experimented with a P2P payment solution, Snap Cash, that offered a built-in Venmo-like transactional service. Snapchat has enjoyed a fast, shocking rise from social newcomer to social platform giant.

P2P 40

Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. At the purchase phase in the customer relationship, most marketers are trying to recoup the costs of customer acquisition. Article by Ernan Roman, President, ERDM Corp.

P2P 46

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). If not, alter, and see if that makes any difference in your lead acquisition and retention Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing.

P2P 40

ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files

Buzz Marketing for Technology

> read more Faster Music, Movie Downloads Possible With New P2P System (Apr. Language Acquisition. Science News. Share Blog Cite. Print Email Bookmark. ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files.

PKM and the Organization - Pollard

Buzz Marketing for Technology

We allowed the bold vision of knowledge-sharing to be diminished and appropriated by those who saw it is merely an exercise in automating the acquisition, storage and dissemination of documents. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006. Aug Oct. MADE IN CANADA. trust your instincts. <