Here’s How CMOs Can Position SaaS for Maximum Profitability and Customer Retention
MAY 24, 2019
In many instances, a CMO will find themselves pitted between a CFO that wants to leverage every possible promotion to quickly refill the coffers, while the CEO is more focused on user-acquisition, hang the expense. But some companies are finding themselves in a race to the bottom, offering lower month-to-month pricing in order to supercharge new user acquisition. Digital diversity is a powerful tool for converting a broader spectrum of consumers online.