SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Marketing Insider Group

APRIL 26, 2021

How can chief marketing officers empower their organizations to remain nimble in changing times? Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Zoominfo

MARCH 2, 2022

Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Can our data make the software competitively differentiated?

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

Martech

DECEMBER 1, 2021

Leading link management tool Bitly announced its recent acquisition of QR code generator platform Egoditor GmbH. He says their organization saw a lot of customer interest in their original QR code offering, which proved they wanted these additional capabilities. Bitly CEO Toby Gabriner said the two companies were a natural fit.

Acquisitions 95

Acquisitions Marketing Management Digital Experience Platform Paid Search Agency 95

Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. In 2021, 54% of respondents to ZoomInfo’s survey reported their organization definitely plans to host virtual events, and 28% say they probably will. annually through 2027.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Biznology

JULY 21, 2017

Considering an acquisition? This will give you time to create some relevant content on your main site and follow SEO guidelines to improve organic search visibility. The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem?

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Sprout Social

MARCH 29, 2023

Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. Candidates can hear from our own employees rather than talent acquisition teams or hiring managers—who job seekers know are selling to them. What does the future look like for the organization?

Social Media 100

Social Media Acquisitions Media Marketing & Strategy 100

Walker Sands

JANUARY 12, 2023

Today, I’m excited to announce the next chapter in our story: We’re making a major investment in the expansion of our demand generation capabilities with the acquisition of KoMarketing , a 30-person B2B digital marketing firm headquartered in Boston. Unlocking New Opportunities With Our Shared Vision.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

ClickZ

FEBRUARY 27, 2020

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. These areas—which collectively we will call Customer Acquisition 3.0—have Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Martech

AUGUST 9, 2021

In such cases, this is likely a senior leader in the organization who has the authority to justify large budgetary commitments. Further, they are the ones who can explain why something requires more attention and prioritization than the very real needs throughout the organization. Owners and Managers.

Acquisitions 116

Acquisitions Product Work Management Paid Search Agency 116

SmartBug Media

AUGUST 18, 2020

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. The short answer is that there are good reasons to put effort into both.

Acquisitions 98

Acquisitions Allocation Paid Social Agency Paid Search Agency 98

Aberdeen

FEBRUARY 7, 2022

Knowledge Brief Future-Proofing Talent Acquisition with Technology 51% of HR leaders expect a continued increase in industry disruption. What’s keeping talent acquisition (TA) leaders up at night? Best-in-class (BIC) organizations vs. All others. How BIC organizations land a Top-3 candidate. Download the Knowledge Brief.

Acquisitions 52

Acquisitions Digital Transformation Forecasting Class 52

Aberdeen

FEBRUARY 7, 2022

Knowledge Brief Future-Proofing Talent Acquisition with Technology 51% of HR leaders expect a continued increase in industry disruption – Download report for more information. What’s keeping talent acquisition (TA) leaders up at night? BIC (Best-in-class) organizations vs. All others. What does the report cover?

Acquisitions 52

Acquisitions Digital Transformation Class Forecasting 52

SmartBug Media

AUGUST 4, 2020

These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. As you’re building your review acquisition strategy, it’s important to remember that the burden of generating reviews shouldn’t only fall on the shoulders of a select few team members.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. Because it covers so much, customer acquisition cost is often one of the first places upper management looks to find cost-saving opportunities. Quick Takeaways. To start, you need to know your existing CAC.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

Mereo

MARCH 14, 2024

They increase client acquisition costs (CAC) for your organization and frustrate sellers, leaders and prospective buyers stuck in their status quo. After trust is achieved and value is proved, these connections will look to your organization for help when they need it. That is huge.

Top of Funnel 41

Top of Funnel Organization Allocation Lead Qualification 41

Valasys

AUGUST 11, 2021

On the 9th of August 2021, Hootsuite, a social media management provider, announced the acquisition of Heyday, a Montreal-based conversational AI platform, in a deal anticipated to be worth $48 million. With this acquisition, Hootsuite will be able to enable brands and organizations to meet customers on social media.

Acquisitions 52

Acquisitions Enterprise Management eCommerce Social Media 52

Martech

OCTOBER 11, 2022

When implementing a new CDP, companies need a practical plan to identify and organize the data ingested into it. Captured from these outward-facing data sources, the data is then organized internally. They will be weighted differently depending on the organization. Is social media simply an informational or acquisition play?”

Organization 96

Organization Ideal Customer Profiles Social Media Sales Qualified Leads 96

Seismic

DECEMBER 1, 2020

Unfortunately, there aren’t many existing tools to engage with buyers in an effective and authentic manner across platforms, all while staying compliant, building a personal brand, and driving revenue for your organization. For more details on the acquisition, visit Seismic’s Newsroom for our press release.

Acquisitions 89

Acquisitions Social Media B2B Sales Press 89

SmartBug Media

AUGUST 18, 2020

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. The short answer is that there are good reasons to put effort into both.

Acquisitions 71

Acquisitions Allocation Paid Social Agency Paid Search Agency 71

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. Over the last 18 months, you know during this COVID time, a lot of organizations had their budgets frozen or were asked to reduce costs in marketing,” said Anita Brearton, CEO of tech management platform CabinetM. “So The following year, DXP Acquia absorbed AgilOne.

Acquisitions 90

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 90

The Customer

APRIL 8, 2021

What is your external data acquisition strategy? If you’d like to know how you compare with other organizations in the pursuit of the most relevant 3rd-party data, then don’t miss our latest research. Some key findings: 79% of respondents said they consider external data acquisition very valuable. Explorium research survey.

Acquisitions 52

Acquisitions Validation Customer Surveys Research 52

Sprout Social

OCTOBER 12, 2020

To ensure your awareness efforts are working, keep track of metrics like follower count, impressions, and organic brand mentions. Impressions can help you understand your brand’s reach while organic mentions paint a better picture of audience sentiment and depth of brand recognition. Lastly, don’t forget to track engagement per post.

Top of Funnel 143

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 143

Hubspot

MAY 9, 2019

In the paid acquisition world, clicks can seem like the holy grail. In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. How to Optimize Your Cost Per Acquisition Costs. They don’t reveal whether they stayed or not.

Cost per Acquisition 100

Cost per Acquisition CPA Acquisitions Lead Ranking 100

EveryoneSocial

NOVEMBER 3, 2021

The term “ war for talent ” was coined decades ago, but today it’s more relevant than ever as companies strive to perfect their talent acquisition strategies to attract the right people. So it’s no surprise that HR professionals say recruitment and talent acquisition is one of the major challenges they face.

Acquisitions 52

Acquisitions Resource Management Marketing & Strategy Best Practices 52

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. Putting Acquisition Into Action. Pursuing High-Performance Partners. Why would you recruit them differently?

Paid Content 132

Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

6sense

DECEMBER 10, 2021

The acquisition seeks to provide 6sense users with essential pipeline planning, forecasting and measurement capabilities to achieve their pipeline and revenue goals with greater predictability. DGR: Why did you decide to initiate the acquisition? Did it align with any internal goals?

Acquisitions 62

Acquisitions Forecasting Bombora Lead Ranking 62

Customer Experience Matrix

JUNE 11, 2019

Specifically, they see Origami Logic as providing a “strong data architecture” that will “accelerate Intuit’s ability to organize, understand, and use data to deliver personalized insights that help customers quickly achieve success and build confidence whenever they use Intuit products.” driven expert platform”.

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Rev

JUNE 14, 2019

Well, the data-driven company acquisition race continues at full throttle. On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. In the realm of acquisitions though, they haven’t made a strong showing. Particularly in this case.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

SmartBug Media

AUGUST 13, 2021

Gather ’round and get your notebook ready, because we’re going to show you five steps to build a review acquisition strategy for your senior care community. Third-party online reviews sites are also very important in your review acquisition strategy. Reputation management is a key factor in a successful review acquisition strategy.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Martech

DECEMBER 7, 2021

Aligning your tech stack with your organization is essential. For example, research shows that sales organizations with less than 75% CRM adoption have noticeably lower win rates and quota attainment. And low adoption rates lead to low return on investment (ROI). See below.). Source: Statista.

Work Management 88

Work Management Marketing Management Organization Budget Programs 88

Hubspot

APRIL 13, 2021

While they share the same goal and have a lot in common, there are differences between marketing and advertising that can help you organize your strategy and maximize your acquisition efforts. Native advertising is a way to make paid ads appear more organically in a person's day-to-day. Native Advertising vs. Content Marketing.

Paid Content 98

Paid Content Acquisitions Advertisements Advertising 98

KoMarketing Associates

DECEMBER 1, 2016

Fortunately, most organizations realize there are fundamental issues that can be uncovered in SEO auditing, regardless of scope. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. Looking for more SEO-centric link acquisition information? How do you do this?

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Mereo

AUGUST 18, 2022

BOTH BUYER RETENTION AND ACQUISITION PLAY A ROLE IN REVENUE PERFORMANCE. Buyer retention is vital to your organization’s revenue performance. Many successful organizations invest heavily in keeping buyers around — and for good reason. These benefits do not diminish the role buyer acquisition plays in feeding revenue, though.

Acquisitions 41

Acquisitions Top of Funnel Buyer's Journey Thought Leadership 41