Leadspace

JUNE 9, 2016

It’s been a few weeks since the announcement of the Marketo acquisition by Vista Equity Partners. Primarily, in my opinion, the acquisitions reiterate both the strong valuations and business potential for good marketing software plays. Since then, we’ve learned Salesforce is acquiring Demandware.

Marketo 48

Marketo Acquisitions Marketing Automation Services B2B 48

SmartBug Media

JULY 4, 2023

Public Relations Messaging Effective public relations messaging helps shape public perception, manage reputation, and influence opinions about an organization or individual. It aims to shape public opinion and maintain positive relationships with various stakeholders.

PR 98

PR Planning Marketing Management Public Relations 98

LeadSloth

MAY 25, 2010

People asked my opinion on this acquisition. Oracle has been a Java-company for a long time, and after the Sun acquisition they also own the Java technology itself. The winners will have tied their applications into other vital marketing and sales processes, either through integration or through acquisition.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

Animalz blog

DECEMBER 14, 2023

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. In-House Expertise and Opinion: To Cultivate Brand Authority Teams that build innovative products often brim with expertise and creativity. Take a stand.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Martech

JUNE 17, 2022

Experience improvement platform InMoment has announced the acquisition of ReviewTrackers which offers a set of solutions to analyze and amplify customer voices. ReviewTrackers aims to use use customer feedback to accelerate new customer acquisition and support customer retention. Get the daily newsletter digital marketers rely on.

Work Management 81

Work Management Marketing Management Paid Search Agency Companies 81

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Heinz Marketing

JUNE 30, 2023

Let’s explore some essential metrics for B2B customer-led growth: Customer Acquisition Cost (CAC) CAC measures the cost involved in acquiring new customers. By understanding this metric, businesses can optimize their marketing and sales efforts, allocate resources effectively, and enhance customer acquisition strategies.

Churn Rate 102

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 102

Heinz Marketing

DECEMBER 26, 2023

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Whether it’s sales figures, customer acquisition costs, website traffic, or customer satisfaction rates, tracking these KPIs provides a clear understanding of where the business stands.

Business 112

Business Analysis Work Management Forecasting 112

Marketing Insider Group

JULY 22, 2020

Some argue that there is too little data to base an opinion off of while others are drudged down by so many metrics that they don’t know where to begin. There are two types of ABM metric groups: Acquisition and Expansion. There are two types of ABM metric groups: Acquisition and Expansion. Website Traffic from Targeted Accounts.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

Hinge Marketing

FEBRUARY 17, 2016

When going through a merger or acquisition, leaders tend to focus on the quantifiable aspects of the transaction, such as financial models, tax implications and employment contracts. Mergers and acquisitions present great opportunities for firms to rethink and refresh their brands. Don’t sink before you leave the slip.

Acquisitions 48

Acquisitions Brand Identity Branding Allocation 48

Marketing Insider Group

SEPTEMBER 2, 2020

However, while many stakeholders have an opinion on how a marketing agenda should operate — many C-suite professionals hold little expertise in the matter. Customer acquisition cost. Customer lifetime value. Net present value.

Advertising Agencies 338

Advertising Agencies Planning Paid Search Agency CMO 338

Exo B2B

MAY 29, 2023

Upstream, of course, customer acquisition must come into play; questionnaires on customer selection criteria can greatly refine your offer and your means of acquiring more customers. Would you like to publicly share your opinion on, like, LinkedIn, Google or my Facebook page?

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

InsightSquared

MARCH 8, 2021

I also spent time in a Strategic Operations role, project managing the due diligence process and integration of InsightSquared’s acquisition of Olono. I joined InsightSquared in 2019 through the acquisition of Olono and am proud to lead our marketing team today. . What does choosing to challenge mean to you?

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Webbiquity

AUGUST 13, 2019

When we start from the product itself, including the expertise of all stakeholders in product development and delivery becomes much easier because it’s based in data, not in opinion. Say a few noisy accounts and users are pushing back on a plan to sunset functionality at use in their shops.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Sprout Social

JUNE 7, 2023

This, coupled with an exceptional customer experience, ultimately drives customer acquisition and retention to fuel your business growth. By giving them something they want, you make customers feel like they are important and their opinions matter. Netflix Netflix garners tons of social media comments from its 232 million subscribers.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Webbiquity

MARCH 1, 2018

For example, you could do a mini interview with the most authoritative people in your niche, asking them to give their opinions on a particular subject matter. Gift them one of your products and ask them to share their opinion about it online. Once your blog post is live, you could share it online and ask them to share it, too.

SEO 224

SEO Opinions Transparency Communities 224

Seismic

JANUARY 24, 2023

Aragon goes so far as to combine the SEP and coaching and learning category with this declaration: “With all of the mergers and acquisitions that have occurred over the last four years, Aragon is declaring that sales coaching and learning is now part of the SEP suite.”

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

chiefmartech

JUNE 15, 2023

That said, it is interesting to see where and by how much the two segments diverge in their opinions.) The one criteria on which they don’t is customer acquisition costs (CAC). The non-partnerships leaders bring a more objective lens, so I view their responses as closer to the ground truth.

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80

Marketing Insider Group

JANUARY 16, 2020

Use the advantage of online platforms and social media to gauge opinions and understand pain points – there’s always a discussion going on related to your industry somewhere on the internet. how-to guide, opinion, listicle, case study, video, interview, report) so plan accordingly. Or maybe, your audience is too large to survey.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Marketing Insider Group

SEPTEMBER 15, 2020

To get a better idea around the three legal topics (Acquisitions, Laws and Regulation, and Commercial Litigation), we asked lawyer-marketer extraordinaire Kerry O’Shea Gorgone of MarketingProfs to provide some context for why these topics are in such demand in today’s environment – specifically, why Acquisitions lead the pack?

Work Management 217

Work Management Content Marketing Management Paper 217

Zoominfo

SEPTEMBER 23, 2020

Companies north of a billion in revenue that are growing aggressively through acquisition, introducing new products to the market, and whose sales organization have grown a least 20% in size, year-over-year.”. Success here isn’t a given, but opinions about what it takes to achieve objectives certainly will be expressed, anyway.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Champion Communications

JUNE 1, 2023

SmartRecruiters SmartRecruiters Earns Strategic Leader Distinction in Fosway 9-Grid for Talent Acquisition for Third Year Straight SmartRecruiters were declared a Strategic Leader for the third year in a row in Fosway Group’s recently released 2023 9-Grid for Talent Acquisition. The news was covered by Employer News.

Marketing AI 62

Marketing AI Enterprise Management Work Management Urgency Marketing 62

Marketing Insider Group

JULY 20, 2016

Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. […]. The post 8 Things B2B Marketers Can Do To Increase Influence And Success [Research] appeared first on Marketing Insider Group.

Research 100

Research B2B Marketing B2B Opinions 100

Zoominfo

JUNE 27, 2018

90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). Influencer marketing is the fastest-growing online customer-acquisition method ( source ). On average, businesses generate $6.50 for every $1 invested in influencer marketing ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Marketing Insider Group

DECEMBER 11, 2019

Let’s say your biggest acquisition channel is organic traffic. In my opinion, marketing roadmaps should look like product roadmaps. This is where you need to evaluate where you will focus your budget, time and energy. Currently, which channels are driving the most traffic to your site?

Planning 300

Planning Work Management Marketing Management Deliverability 300

Convince & Convert

NOVEMBER 16, 2023

A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis. A successful rebrand should be methodical, covering everything from domain acquisition to trademarking.

Twitter 78

Twitter Social Media Touchpoints Domain 78

Customer Experience Matrix

MAY 8, 2018

But even though I respect those experienced opinions, I’m beginning to wonder GDPR might have a much greater than most of us think. This would inevitably lead to smaller firms being excluded from data acquisition. Some see this as a ploy by Google to hobble its competitors, and maybe they're right.

Advertising Agencies 166

Advertising Agencies Marketing Proposals Barriers Vendors 166

Crimson Marketing

OCTOBER 13, 2015

He explains how website function, marketing channels, credit score and operations process factor in to multiple funnels, and discusses how his core team conducts multiple ongoing tests in order to decrease customer acquisition cost and increase satisfaction.

CMO 100

CMO Top of Funnel Optimization Customer Satisfaction 100

Liveintent

NOVEMBER 2, 2021

By investing in email acquisition, publishers can future-proof their businesses. As Cooper puts it, your email address is “your digital passport.” ” You use it to log into social platforms, retailer sites, and streaming platforms. “And all of this is about providing the consumer what they want.”

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

Optinmonster

MARCH 30, 2024

And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us. Social Proof Statistics: Influencer Marketing Influencer marketing has been considered the fastest-growing consumer-acquisition channel.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Heinz Marketing

MAY 24, 2023

Benefits of Customer-Led Growth Retaining Existing Customers: During economic downturns, customer acquisition becomes more difficult, not to mention expensive. Listen carefully to their opinions, suggestions, and concerns, and use that feedback to improve your offerings and overall customer experience.

Word of Mouth 103

Word of Mouth Loyalty Differentiation Paid Search Agency 103

Animalz blog

MARCH 21, 2024

This is your bedrock for organic acquisition and establishing authority. The other 20% can be more timely, opinionated, and experimental. For most teams, I believe the winning formula looks something like this: Build a rock-solid library foundation of evergreen, search-optimized content that covers your key topics comprehensively.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Walker Sands

MARCH 21, 2023

Mergers and acquisitions: Mergers and acquisitions (M&A) are a common reason to perform a rebrand, but they bring a unique set of challenges. Despite several acquisitions to expand their services, they were still not recognized as an end-to-end supply chain solutions provider. Good at more than mail.”

Brand Identity 52

Brand Identity Branding B2B Acquisitions 52

SocialPilot

JANUARY 14, 2024

There are over 17 million opinion leaders on LinkedIn. From lead acquisition to traffic generation, it ticks all the marks to become the right platform to promote your business. Users on LinkedIn who are exposed to business and acquisition messages are 6 times more likely to convert. Millennials make up 20.4% More than 5.5

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Martech

JUNE 24, 2022

People will always have opinions about your email program. That independent third-party opinion is important. But you can get an opinion from an agency that knows email. Make sure you’re tight on how your email program makes money, your acquisition targets, and how you measure success. Ask around.

Budget Programs 108

Budget Programs Paid Search Agency Peer-to-peer Advertising Agencies 108

ClearVoice

MARCH 19, 2021

Public relations can influence consumers, shift opinions, inspire action, and even change policies. Facilitate talent acquisition and retention. Public relations differs from media relations in that the ultimate target for messaging is the public (i.e., consumers and business decision-makers).

Public Relations 98

Public Relations PR Press Advertising Agencies 98

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

By using this information to inform talent acquisition strategies, organizations can ensure fair and inclusive practices that attract diverse candidates and create a supportive environment for their long-term success. Support recruitment with DEI policies Data can identify patterns of bias in recruitment, hiring, and promotion processes.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69