SnapApp

JULY 31, 2012

It's a good time to be in the online engagement industry. So what does all this mean for social media and online engagement? When it comes to acquisitions, however, it's not all sunshine and rainbows. In the case of the latest social acquisitions, the winners are without a doubt the consumers. By pursing a goal of ?better

Acquisitions 48

Acquisitions Enterprise Management Google Word of Mouth 48

Webbiquity

JULY 19, 2022

This is a simple yet important leading indicator metric to track, particularly if you want to grow your brand presence online. Customer Acquisition Costs. Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators. Social Media Posts Shared. Share your thoughts below!

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Martech

OCTOBER 31, 2023

However, UA was the product of a very different online era, one that had few restrictions on the gathering and use of people’s data. GA4 has two different types of acquisition reports: user and traffic. User acquisition is the first time that that the user came in to your site,” said Mostyn. How did they come in?

Marketing Analytics Tools 118

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 118

Vision Edge Marketing

MARCH 14, 2023

Customer experience , new customer acquisition, and new product development ranked as the top three planned investments over the next 24 months. Amazon ramped up its delivery and logistics operations to meet the increased demand for online shopping and as result enjoyed a strong uptick in new customers.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Sprout Social

JULY 25, 2023

Understand your target audience Social metrics from GA tell you audience demographics, their online behavior, interests and where they spend their time online. User acquisition report The User acquisition report helps you understand how new users find your website or app for the first time.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers.

Tactics 123

Tactics Work Management B2B Marketing Marketing Management 123

Martech

NOVEMBER 21, 2023

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Increase customer engagement. Understand marketing attribution.

Top of Funnel 113

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 113

Martech

NOVEMBER 3, 2023

Consumers are wary about sharing their data, with only a quarter typically granting online tracking permission. This adds nuance to the existing cost per acquisition or cost per action formula. Traditional marketing campaigns are typically assessed based on returns like engagement, conversions, perception, and acquisition.

Cost per Acquisition 109

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 109

Zoominfo

OCTOBER 28, 2020

For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. With the acquisition of Clickagy, our differentiation here is real-time, on time. How (And Why!) ZoomInfo is Launching Streaming Intent. In other words, real-time doesn’t mean real-time. .

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

ANNUITAS

DECEMBER 11, 2023

Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. Shifting away from random acts of acquisition and focusing on CLV lift sheds light on the importance of driving a fully integrated growth effort with customers, as much as with prospects.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Vision Edge Marketing

MARCH 14, 2023

Customer experience , new customer acquisition, and new product development ranked as the top three planned investments over the next 24 months. Amazon ramped up its delivery and logistics operations to meet the increased demand for online shopping and as result enjoyed a strong uptick in new customers.

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

Martech

NOVEMBER 13, 2023

The Onesend acquisition Chicago-based ActiveCampaign acquired the Australian platform Onesend in October. ActiveCampaign CEO Jason VandeBoom called out Onesend’s “20+ years of experience in working with multi-location organizations” in a release announcing the acquisition.

Paid Search Agency 109

Paid Search Agency Marketing Automation Services Work Management SMS 109

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Biznology

JULY 21, 2021

Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. Ask your social team to review the other company’s social media accounts and the chatter online about that company. So what should you do to enable your social media team to properly handle a merger or acquisition?

Social Media 151

Social Media Advertising Agencies Media Paid Search Agency 151

Martech

MARCH 14, 2023

SAP says that Qualtrics has more than tripled its revenue since the acquisition. Qualtrics describes itself as an online survey tool. Building on its 2013 acquisition of successful, Swiss-based commerce solution Hybris, by 2018 SAP had added Gigya and Callidus Cloud to its portfolio and launched C/4 HANA.

Enterprise Management 90

Enterprise Management Marketing Management Customer Satisfaction Acquisitions 90

Liveintent

DECEMBER 13, 2022

If it’s not already a priority for your business, gathering and connecting data points from different online and offline sources to establish a unified customer view should be top of mind in 2023. They help businesses gather, connect, and unify data across disparate online and offline sources, platforms, channels, and devices.

Newsletter 118

Newsletter Marketing & Strategy Lead Ranking Acquisitions 118

Pam Didner

OCTOBER 15, 2022

Attendee acquisition strategy. Integrated on-site and online customer experience. However, the digital experience is an equally significant part of the in-person experience, from the initial online registration and mobile app interactions, to on-site check-in. The attendee acquisition strategy is a must to get butts in seats.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Martech

NOVEMBER 22, 2021

“The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Office and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference.

Acquisitions 135

Acquisitions Content Paid Search Agency Conference 135

Liveintent

MAY 24, 2021

Including other channels in your media plan or marketing mix can enable brand lift across most brand health metrics (like share of voice, unprompted brand recall, prompted brand recall, purchase intent, and brand equity), improve customer-acquisition-costs (CAC) and lower cost-per-acquisition (CPA).

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Lenny's Newsletter

AUGUST 22, 2023

” — Casey Winters (ex Eventbrite, Pinterest) Growth teams and pods are typically formed around (1) acquisition, (2) activation, (3) monetization, and/or (4) engagement goals. And 90% of the time, acquisition is the first goal new growth teams take on. Growth is connecting more people to the existing value.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Go Beyond SEO

FEBRUARY 29, 2024

In today’s digital age, having a strong online presence is crucial for any business, including accounting practices. By optimizing your online presence for local search, you can position yourself as the go-to accountant in your community. Welcome to our guide on expert local SEO services for accountants !

Marketing Management 78

Marketing Management SEO Service Ideal Customer Profiles 78

Martech

JULY 20, 2023

” A Very important partner Very is an online retailer dealing in a wide range of products, from clothing to home and garden to games. Sean Allen, head of talent acquisition at The Very Group, told us that they are always searching for tech talent. “We recruit a broad range of roles across our tech teams,” he said.

Paid Search Agency 89

Paid Search Agency Companies Advertising Agencies Acquisitions 89

Liveintent

NOVEMBER 24, 2020

While customer acquisition is undoubtedly important, it actually costs less to retain existing customers than to find new ones. If customer acquisition is part of your strategy in 2021, use the insights that you’ve just gleaned about what defines your best, most loyal customer to create a seed audience for lookalike modeling.

Advertisements 115

Advertisements Advertising Ad Exchange Acquisitions 115

Valasys

JULY 31, 2023

Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. What is Customer Acquisition? That’s where customer acquisition comes in! Sounds like a dream come true, right? Let’s get started!

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

ClickZ

JULY 8, 2020

In the face of economic uncertainty, vanity metrics are likely to fall out favor, requiring advertisers to prioritize performance partnerships as a risk-free alternative for driving customer acquisition, retention, and overall growth.

Mobile Advertising 127

Mobile Advertising Advertising Agencies Budget Programs eCommerce 127

Heinz Marketing

MARCH 10, 2021

Along with shoppers going to the store, the company has also seen a jump in online shopping. If you focus as much energy on customer retention, as you do on customer acquisition, there is no doubt you will have a happy customer in the end. A new customer acquisition cost in B2B is much higher than the cost of retaining the customer.

B2B Marketing 135

B2B Marketing B2B Ideal Customer Profiles Cross-Selling 135

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. Create an online form or embed your sales reps’ calendars into your website via software like Calendly. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Bannersnack

APRIL 29, 2021

Nowadays, consumers can find anything from food to clothing items, furniture, or beauty products online, just one click away. Ecommerce is a trillion-dollar industry and a highly competitive one, which is why customer acquisition can be a struggle. What Is Ecommerce Advertising? What Is Ecommerce Advertising?

eCommerce 96

eCommerce Advertisements Advertising Advertising Channels 96

Go Beyond SEO

FEBRUARY 21, 2024

In today’s digital age, having a strong online presence is crucial for any business, including accounting firms. Key Takeaways: Implementing SEO strategies can significantly improve the visibility of your accounting firm online. Welcome to our guide on SEO for Accountants ! Why Choose SEO Over Paid Advertising?

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Benchmark Email

SEPTEMBER 23, 2021

Growth has been spurred by the demand from SMBs to market online and through strategic acquisitions. SAINT LOUIS, MO, September 23, 2021 — Polaris Software, a leading provider of sales and marketing software, announced today that the company has surpassed 1 million users through its global base of over 25,000 customers.

Software 98

Software Interactive Marketing Advertising Benchmark Acquisitions 98

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Yet, few marketers are successfully satisfying customers in all phases of their relationship. Get MarTech! In your inbox.

Touchpoints 102

Touchpoints Gartner Word of Mouth Loyalty 102

Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. Most vendors we surveyed expect merger and acquisition activity to pick up in the space as the larger players build more comprehensive platforms.

Account Based Marketing 121

Account Based Marketing Enterprise Management Work Management Marketing Management 121

Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading an app or an e-book. There is no sale without a customer. New revenue.

Cost per Acquisition 109

Cost per Acquisition Top of Funnel Cost CPA 109

Martech

JUNE 1, 2022

Topic analysis tools show you how your target audience behaves online. These tools help you create online personas for your customers to develop the best strategies to attract their attention. Since new customer acquisition costs can be high, getting repeat business from current customers is a relatively cheaper alternative.

Multi-Channel 114

Multi-Channel Ad Exchange Work Management Acquisitions 114

Optinmonster

MARCH 30, 2024

Social Proof Statistics: Building Trust 87% of buying decisions begin with research conducted online before the purchase is made. The average consumer reads 10 online reviews before making a purchase decision. 75% of consumers are “always” or “regularly” reading online reviews.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67