Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Outgrow

MARCH 24, 2023

We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! Focusing on acquisition for fast growth 2. Shifting to retention in an established market 3. Welcome to another episode of Outgrows Marketer of the Month. Acquisition plus retention equals growth.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

KoMarketing Associates

DECEMBER 20, 2022

Let’s take the Traffic Acquisition report for example. Many B2B marketers don’t need to track Total Revenue in their reports as they’re not selling a tangible product on their site, therefore, aren’t tracking revenue like an eCommerce site would be. For example, for PPC marketers the Google Ads report takes a bit to actually find.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

OCTOBER 4, 2016

Content Marketing Distribution. According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. It’s worth noting that only search engine marketing and social promotion received favorable marks from at least 50% of respondents.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Aberdeen

JULY 11, 2018

Recruitment Process Outsourcing is one of the most strategic partnerships for talent acquisition; 43% of Best-in-Class companies are likely to partner with an RPO provider today. Labor market pressures have been extraordinary for employers over the past few years. Mounting Recruiting Pressures.

Class 40

Class Acquisitions Process Advertising Agencies 40

Hinge Marketing

MAY 2, 2016

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial. That’s a strategic merger.

Acquisitions 48

Acquisitions Work Management Marketing & Strategy Marketing Management 48

Biznology

FEBRUARY 20, 2012

Drive down cost per acquisition by 20% for your 5 highest cost keywords. Speaking of lowering cost for paid terms, look for ways to decrease your cost per acquisition for your most expensive terms. a click and converts at a 1% rate has the same cost per acquisition as a term that costs $1.00 For example, a term that costs $0.10

Cost per Acquisition 80

Cost per Acquisition Online Marketing Cost Per Click Marketing Analytics Tools 80

chiefmartech

JUNE 20, 2016

A few interesting cases of vertical competition in this channel to consider: Marketing software vendors who offer e-commerce platforms, such as Hybris (SAP) and Demandware (Salesforce), are essentially competing with Amazon to provide merchant marketers the best solution for selling products online.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

KoMarketing Associates

NOVEMBER 8, 2016

Here are a few I’ve found most useful for B2B marketing: Acquisition Report. From the Acquisition Report, you can see metrics including page views, visits, unique visitors, average visit duration, and conversions. Basic Baidu Analytics Reports. There are many different types of reports available through Baidu Analytics.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

JUNE 30, 2021

For brand building purposes, for example, marketers are less focused on generating leads and more concerned about showcasing customer satisfaction. Customer acquisition cost analysis is supplementing more traditional lead generation and acquisition metrics, and referrals play an outsized role in retention and advocacy.”.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

FEBRUARY 2, 2016

Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. The One Critical Requirement: ONGOING communication between sales AND marketing.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

Biznology

FEBRUARY 29, 2016

Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. It didn’t require any marketing prowess to go out and build links that made a difference on sites meant only for search crawlers.

Link Building 80

Link Building Ad Building Acquisitions Lead Scoring 80

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Webbiquity

DECEMBER 18, 2018

For a business to develop a new market entry strategy, it’s necessary to understand the marketplace. verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. Most bloggers think about search as the primary customer acquisition channel for blogging.

Training 212

Training Planning Work Management Marketing Management 212

Hinge Marketing

AUGUST 22, 2019

Once a merger or acquisition deal is signed and moving forward, how do you measure success? Next, let’s discuss what metrics you might monitor to determine how your merger or acquisition is performing. So much depends on what you expect out of the merger or acquisition. And how long does it take to achieve that success?

Acquisitions 86

Acquisitions Lead Ranking Cross-Selling Eye-Tracking 86

KoMarketing Associates

SEPTEMBER 4, 2018

If your organization works with PR and marketing communications professionals to facilitate third-party byline development, make sure to communicate the value of inbound link acquisition, and provide instructions on how to obtain links in defined third-party publications. Mergers & Acquisitions. Conferences & Tradeshows.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Confessions of a B2B Marketer

AUGUST 16, 2023

How can you incorporate education into your customer acquisition process? February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable Russel Brunson started ClickFunnels in 2014 after spending 10 years selling online marketing courses. This episode of Confessions of a B2B Marketer explains ?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ideal Customer Profiles Outreach 52

Biznology

SEPTEMBER 30, 2019

Here are four metrics you should pay close attention to moving forward: Customer Acquisition Costs. Tracking online marketing is usually pretty straightforward. Tracking offline acquisition costs isn’t always as easy. In order for your business to grow, you need to find new customers while keeping your current ones.

Business 132

Business Landing Pages Acquisitions Marketing Analytics Tools 132

KoMarketing Associates

DECEMBER 8, 2021

To view it in GA, look under Acquisitions. In Google Analytics, direct traffic metrics are located in the chart under Acquisition > All Traffic > Channels. This activity generally occurs in the discovery phase, when users are looking for resources or solutions. Unique site visitors. Trials/demos sign ups.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Launch Marketing

JUNE 28, 2023

LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. Keep an eye on important metrics like CTR, CPC, conversions, conversion rate and cost per acquisition or cost per lead. What is your monthly budget?

Paid Content 101

Paid Content PPC Optimization B2B Marketing 101

KoMarketing Associates

MAY 3, 2018

Pro Tip: Most B2B marketing organizations are using landing page technology that often lives on a separate sub-domain; i.e. info.site.com or resources.site.com. Acquisition. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

MAY 25, 2017

If you’re like most online B2B advertisers, you may not always find success in converting users to sign up and enter your sales funnel at first impression. If you have a free eBook, upcoming or on-demand webcast, intelligence report, service or tool trial run offer, stand out in the News Feed with a sneak peak or a demo in a brief video ad.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

Biznology

NOVEMBER 3, 2020

Here are a few of the ways that tech is specifically impacting growth-related areas of business: Online marketing : Digital marketing offers companies of all sizes the ability to reach a massive audience at an extremely affordable cost.

Business 183

Business Opt-in Search Engine Marketing Small Business Marketing 183

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. FAQs About Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Oktopost

AUGUST 10, 2022

The success behind Marketo’s Marketing Nation and what brands must remember about their customers. In his own words – Kevin’s story on his acquisition journey from Marketo to Adobe (the one that you won’t find in the 2018 press releases!). Meet Kevin.

B2B Thought Leadership 90

B2B Thought Leadership Transparency Thought Leadership Marketo 90

Navigate the Channel

MAY 18, 2023

Brands grow by focusing on new customer acquisition, driven by increasing mental and physical availability, resulting in behaviorally loyal buyers.” – David Fallarme, who focuses on helping others learn marketing stuff in his blog, The Marketing Student. Yikes!) – The Wall Street Journal 5.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Go Beyond SEO

JANUARY 31, 2024

Investing in local Search Engine Optimization can lead to increased online visibility, targeted marketing, and better customer engagement. By implementing effective strategies, businesses can maximize their potential for success and gain a competitive advantage over those who neglect this vital aspect of online marketing.

SEO 60

SEO Lead Scoring Lead Ranking Ideal Customer Profiles 60

Go Beyond SEO

JANUARY 23, 2024

Unpacking SEO: The Basics of Search Engine Optimization When we talk about online marketing and digital strategy, it’s necessary to pay attention to the pivotal role of SEO. SEO isn’t a static setup but a dynamic process adapting to the ever-evolving search engine algorithms and online market trends.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

KoMarketing Associates

DECEMBER 29, 2015

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015 by Derek Edmond. Key Online Marketing Milestones.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

FEBRUARY 18, 2016

She may have gotten you to eat two more bites of your veggies before you moved on to dessert, but of course Mom never told you anything about your career in online marketing. Because online marketing isn’t really something that can be taught. Final Thoughts. That’s on you.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

AUGUST 2, 2016

In this blog post, I’ll outline how we established our proposed benchmarks and what B2B marketers should evaluate in order to determine applicable benchmarks for their own online marketing programs. The first step in establishing benchmarks is to review key competitors and their online productivity.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

NOVEMBER 30, 2017

Take inventory of business marketing assets and make determinations on what could be used or could be created with them and used for link acquisition. The point is to find creative ways to build links through all of the company’s traditional marketing channels and planning for the new year. Brainstorm and Filter.

Link Building 169

Link Building Planning SEO Ad Building 169

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. Top 3 Chinese Search Engines: What B2B Marketers Need to Know.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Vision6

MAY 2, 2023

How are SMS marketing laws governed in Australia? When it comes to online marketing in Australia there are a number of governing laws and legislation that inform best practices. Pro-tip Include the following elements in your consent records to make sure you’re covered: The timestamp of consent acquisition.

SMS 52

SMS CAN-SPAM Opt-out Opt-in 52

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. Top 3 Chinese Search Engines: What B2B Marketers Need to Know.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Digital B2B Marketing

AUGUST 9, 2012

To see how a particular element of your online marketing program is performing, you likely turn to your most recent reporting. However, search is not purely a research and acquisition channel. Non-brand terms are the primary acquisition element of your campaign, brand terms capture credit from other marketing programs.

Marketing Report 100

Marketing Report Search Marketing Peer-to-peer Marketing Budget 100

Convince & Convert

APRIL 8, 2015

Businesses are making a strong return from influencer marketing, generating $6.50 The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Influencer Marketing Tied for Most Cost-Effective Channel.

Planning 167

Planning Case Studies Case Study Marketing Budget 167