Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Yet, few marketers are successfully satisfying customers in all phases of their relationship. What the tools do.

Touchpoints 102

Touchpoints Gartner Word of Mouth Loyalty 102

Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. I would have looked so much more prescient had they announced the acquisition after I had published this post! I would have looked so much more prescient had they announced the acquisition after I had published this post!

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

LeadsRX

FEBRUARY 16, 2021

Here’s one take on the deal from MarketingDive: “IHeartMedia’s acquisition of Triton Digital is another sign of how media and technology companies aim to help marketers reach the growing audience for podcasts, whose key advantages for consumers are portability and flexibility.”. Is it Google- or Facebook-level data?

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Customer Experience Matrix

MAY 24, 2014

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. SeeWhy supports retargeting across ad networks, email messages, and during Web site visits, again relying on its ability to assemble a unified profile. See my 2013 post on Adometry for details.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Sage Marketing

APRIL 9, 2024

Their expertise in navigating the SaaS market’s challenges, from customer acquisition to retention strategies, is invaluable. Leveraging External Networks: One of the underutilized advantages of a fractional CMO is its network of contacts and resources, which startups may find challenging to access or integrate effectively.

CMO 52

CMO Work Management Marketing Management Startups 52

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). In short, it’s time to double down on your inside sales team.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. It’s clear advances in cloud data and data visualization is quickly becoming invaluable to B2B marketers.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

xiQ

JANUARY 30, 2023

This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors. This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Bluetext

FEBRUARY 14, 2024

VC and PE firms educating acquisition community And while these former officials are helping VCs and startups better speak the language of Washington, there are parallel efforts underway to educate government leaders and contracting officers on how to better identify and engage with startups. At the event, Melissa A. Johnson, U.S.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) Speaking of shopping: retailers with physical stores continue to panic about the growth of Amazon and other ecommerce vendors. no Customer Data Platform acquisitions.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

KoMarketing Associates

AUGUST 6, 2019

How do they go about researching new solutions and vendor capabilities? By addressing themes like the ones listed above, content marketers can combine keyword research and content marketing to create more effective SEO and paid acquisition campaigns. Business Goals : Identify why this individual might be performing research.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Customer Experience Matrix

JUNE 13, 2016

billion acquisition of LinkedIn. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

chiefmartech

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030.

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Customer Experience Matrix

OCTOBER 15, 2015

The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014. In some ways, this isn’t such a huge leap: Everstring and several other predictive marketing vendors have long assembled large databases of company and/or individual profiles.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Vidyard

MARCH 5, 2021

Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? And if there’s a very specialized requirement your company has, can the vendor build it for you? Think about what you require from a vendor and ask how they’ll support you once you’re live with the platform.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Hubspot

JANUARY 17, 2023

Writing reports and proposals for vendors or clients. Take note of any big mergers or acquisitions, and read up on the latest tech innovations. Network, network, network. The best time to rev up your networking efforts is before you even begin applying for jobs. Conducting discovery calls. Over to You.

Work Management 76

Work Management Marketing Management Sales Qualified Leads Startups 76

Martech

AUGUST 25, 2021

Gamers have long constituted a network of online communities. Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. Sarah Cascone, Senior Director of Marketing at Bluecore, the retail marketing tech vendor, has been watching these developments closely.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Martech

OCTOBER 18, 2021

He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. Coveo, the relevance cloud, has announced the acquisition of London-based Qubit, the commerce-focused personalization engine. The acquisition brings together two well-known players in the AI-driven commerce space.

Marketing Automation Services 98

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 98

ClickZ

FEBRUARY 9, 2023

This, coupled with a growing public awareness and concern for digital privacy, has led to the undermining of the already questionable feasibility of comprehensive attribution throughout the customer acquisition journey. Sharing data with a brand you have a relationship with is one thing, but sharing it across the whole network?

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

chiefmartech

DECEMBER 27, 2021

Of course, there have been a ton of acquisitions this year too. It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. And still growing at a double-digit rate in every category. Did somebody say The Great App Explosion ? Integrate thy software!

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Zoominfo

OCTOBER 20, 2021

My HRCareers Community MyHRcareers is a UK-wide community connecting aspiring and inspiring HR professionals for networking & CPD. They host regular networking parties in London and Manchester where inspirational HR leaders share their latest thoughts, hopes, and challenges for the profession, as well as great career advice.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Customer Experience Matrix

FEBRUARY 6, 2014

The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Both of the acquired vendors had bright prospects at one time but fell by the wayside.

Loopfuse 120

Loopfuse Marketing Automation Services Banners Vendors 120

Customer Experience Matrix

JANUARY 22, 2013

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. This makes the strategy more appropriate for small marketing automation vendors who can't afford huge technology investments.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Litmus

APRIL 13, 2021

Three years ago, there were 20 used by at least 1%—which goes to show how the ESP landscape is constantly changing with mergers, acquisitions, and new players. In some cases, it’s also interesting which vendors our respondents described as ESPs. Engaging Networks. Tessitura Network. It’s a rich and diverse landscape.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Hinge Marketing

DECEMBER 4, 2019

If your firm hasn’t been part of a merger or acquisition, some of your competition certainly has. How do mergers and acquisitions impact a firm’s brand (maybe even multiple brands if we’re talking about a “ house of brands ”), marketing and business development? Professional services firms are no strangers to the M&A landscape.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

Customer Experience Matrix

JULY 3, 2017

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. The first is the “personal network effect” that I’ve described previously.

Work Management 68

Work Management Personalization Effectiveness Marketing Management 68

ClickZ

JULY 3, 2019

From Apple’s ecosystem of operating systems, computers, apps, iPhones, iPads, music, and more, to Salesforce’s AppExchange and network of partners, ecosystems are a necessary development as businesses grow, evolve, and mature. It piqued both marketers and vendors’ curiosity in ABM. And instead of sinking, marketers swam.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Hubspot

SEPTEMBER 18, 2023

But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest. And uncharted territory calls for different types of support -- and potentially new vendors. Introduce yourself. Pounce on it.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Key Benefits of Social Media Marketing. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Valasys

JUNE 5, 2019

On June 3 rd 2019, E2open, a company well-known for crafting intelligent supply chain solutions & investing in artificial intelligence & precognitive analytics, announced the acquisition of Averetek, a leader in Through-Channel Marketing Automation (TCMA).

Enterprise Management 60

Enterprise Management Marketing Management Marketing Automation Services Acquisitions 60

Customer Experience Matrix

MAY 2, 2012

Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 It’s not a typical marketing automation vendor, since it provides appointment management, referrals, reviews, social campaigns, local advertising, post cards, and search marketing in addition to email. million of investment.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Small Business Marketing Vendors 120

Engagio

OCTOBER 18, 2023

This can include new funding, an acquisition, new office, new executive hire, a promotion, and so on. Early-stage accounts prefer educational content, while late-stage ones need help with vendor comparison and decision-making. Knowing WHAT to say Once you know who you’re targeting, you need to know what to say to them.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DiscoverOrg

JANUARY 22, 2016

IT security vendors are wise to recognize and capitalize on emerging trends: The Risks for CISOs. As an added barrier for IT sales and security vendors, DiscoverOrg triggers indicate high CIO and CISO turnover …. Joel Rosenblatt, Director, Computer and Network Security, Columbia University. Cloud security software.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

DealSignal

NOVEMBER 3, 2020

Networking events have gone virtual. That decay is driven by turnover, job title changes, and organizational changes such as mergers, acquisitions, and closings. Vendors like Bombora have the largest content ecosystem and classically the largest visibility of intent across the US, and possibly the world.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

Valasys

MARCH 28, 2023

AI in lead generation takes the drudgery out of the time-consuming tasks of customer acquisition and management. Machine learning model training: The transformed data is then used to train a machine learning model, such as logistic regression, decision tree, or neural network.

Marketing AI 52

Marketing AI Lead Ranking Lead Generation Lead Scoring 52

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. I’m willing to bet it’s LinkedIn.

Linkedin 111

Linkedin Paid Content Tips B2B Thought Leadership 111