acquisition vendor Microsite Related Topics 
Martech
FEBRUARY 15, 2024
Mergers and acquisitions can throw your marketing plans into chaos. Plus, you start to see overlaps and conflicts with vendors. For example, microsites might be needed for prospecting campaigns, while deep product content can live within the site’s current structure.
Customer Experience Matrix
AUGUST 13, 2013
Here are two more vendors with related offerings: NitroMojo focuses primarily on lead distribution and tracking. It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails.
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Customer Experience Matrix
AUGUST 11, 2010
Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software. Of course, this is a goal shared by so many vendors that it verges on cliché. In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems.
Webbiquity
OCTOBER 4, 2013
To access it within GA, click on Acquisition > All Traffic in the left sidebar menu, then choose Medium as your Primary Dimension. retailers, resellers, technology partners, affiliates or vendors). Other company or product websites or microsites (mostly for large organizations). The short answer? Partner websites (e.g.,
Webbiquity
OCTOBER 4, 2013
To access it within GA, click on Acquisition > All Traffic in the left sidebar menu, then choose Medium as your Primary Dimension. retailers, resellers, technology partners, affiliates or vendors). Other company or product websites or microsites (mostly for large organizations). The short answer? Partner websites (e.g.,
Adobe Experience Cloud Blog
JUNE 2, 2014
At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition. We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Variance = Most solutions have some form of this capability, but the scope and depth of the feature varies greatly across vendors, so check to make sure your vendor has what you need.
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