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The B2B case for retention marketing: 7 key tactics

Martech

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Penetration marketing Viewing customer acquisition as an expense or an investment, it follows that profitability emerges only with customer retention.

Tactics 132
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How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor. Incorporating intent data as a part of a lead scoring model can help accurately segment your leads into high, medium, and low priority groups.

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2024 B2B trends: 6 key areas for marketing success

Martech

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. This can also help create mental availability on mediums other than desktop. Creating awareness with B2B buyers has never been more important.

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Good morning: Sustainable marketing is a thing

Martech

Many cryptocurrencies and NFT vendors are already out ahead of this with their green values. The medium, and its environmental impact, will be your message. If you need leads fast, try paid acquisition. For marketers in other industries, get ready for the questions about sustainable advertising. Chris Wood, Editor.

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Using customer journey orchestration to engage existing customers during the pandemic

Martech

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130
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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Publish / repurpose blog posts through places like LinkedIn or Medium. Images via Ascend2: Search Engine Optimization Tactics. Network through LinkedIn.