Marketing Insider Group

DECEMBER 8, 2021

They are too focused on customer acquisition. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%.

Enterprise Management 321

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 321

Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. Again, those goals need to align with your company’s overall plans and objectives. Key Takeaways.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

Marketing Insider Group

MARCH 18, 2021

based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Determine a Target Audience.

Social Media 361

Social Media Work Management Webinar Metrics Social Marketing 361

Martech

FEBRUARY 20, 2024

Walmart confirmed plans to buy TV marker Vizio for $2.3 Walmart’s acquisition opens up new ways for advertisers to connect with potential customers. Our media business, Walmart Connect, is helping brands create meaningful connections with the millions of customers who shop with us each week.” Why we care.

Paid Search Agency 96

Paid Search Agency Buy Ads Amazon 96

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Reports show social listening is considered a “key planning element” by 82% of professionals.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Zoominfo

DECEMBER 21, 2020

Three typical market expansion approaches include the following: Expansion through a merger or acquisition. Expansion through a merger or acquisition When M&A occurs, it creates an opportunity for the parent firm to slide into markets that a newly acquired company occupies. Expansion by developing a new product.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Liveintent

MAY 24, 2021

. …But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. On average, people spend 144 minutes on social media sites every day. Check out the video clip below to hear his insights: Email newsletters as a customer acquisition channel.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Marketing Insider Group

JULY 28, 2020

Some of this marketing automation is fairly simple, like posting and scheduling blogs, social media, and email. Acquisitions Overshadow Organic Development in Brand Growth. Last, the authors correlate the results of the acquisition trend. In fact, an acquisition is a critical time for content marketing.

CMO 323

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 323

Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings.

Marketing Management 97

Marketing Management Media Paid Search Agency Social Media 97

Biznology

JULY 21, 2021

Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or until way too late in the process. Ask your social team to review the other company’s social media accounts and the chatter online about that company.

Social Media 151

Social Media Advertising Agencies Media Paid Search Agency 151

Vision Edge Marketing

FEBRUARY 16, 2021

The three criteria to evaluate when doing your Marketing plan self-assessment below. The growth strategy you choose significantly influences your organizational plan, and especially your Marketing plan. For your Marketing plan to support growth opportunities, it cannot be built or implemented within a silo. First test.

Planning 190

Planning Work Management Paid Search Agency Marketing Management 190

Martech

APRIL 12, 2024

Dig deeper: Understanding different product roles in marketing technology acquisition Programs in project management In project management, programs provide a structured approach for managing related projects as a unified entity, supporting broader strategic objectives.

Budget Programs 107

Budget Programs Work Management Allocation Product 107

Martech

MARCH 7, 2024

Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations. Integral Ad Science expanded its Made for Advertising AI-driven solution.

Marketing AI 96

Marketing AI Work Management Marketing Management Barriers 96

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. 86% of women use social media for purchase advice. The return on social media marketing investments have surpassed those of print marketing, and that’s not changing any time soon.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 186

Social Networks Business Work Management Social Media 186

Webbiquity

JULY 19, 2022

As an example, an enterprise software company with a yearly subscription fee might have these three examples as top marketing performance indicators: Number of users who renew their annual subscription at or before mid-term alerts; Percentage of customers who sign up for multi-year plans; and. Social Media Posts Shared.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. With so much on the line, advertisers need to get it right.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place.

Tactics 123

Tactics Work Management B2B Marketing Marketing Management 123

ANNUITAS

APRIL 19, 2022

Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. Read more: The Anatomy of a Strategy Demand Marketing Plan: The Insights Phase.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. The key here is to make sure your social strategy works in tandem with your existing GTM plan in order to achieve alignment as well as success.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

Martech

DECEMBER 21, 2022

Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, according to a new IAB survey. Customer acquisition is by far the top goal for media investments in the coming year (61%). The next two goals are increasing brand equity (43%) and improving media efficiency (35%).

Buy 83

Buy Ads Planning Acquisitions 83

Martech

APRIL 9, 2024

Eighty percent are planning to train their staff on privacy-related issues, while many expect to create dedicated teams or employ external experts to work on these issues. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 110

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 110

Martech

MARCH 28, 2024

Measured has a new media measurement platform featuring AI and machine learning. It offers advanced geo-testing for accurate media effectiveness measurement and an integrated methodology for comprehensive media performance analysis. Agent Copilot leverages this data alongside AI to automate processes.

Marketing AI 60

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 60

Pam Didner

OCTOBER 15, 2022

In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme, as well as creative design. How is it possible to plan and manage everything effectively with so many moving parts? Start with a plan! Event goals. Registration.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Build a social media marketing program Social media accounts can be a significant marketing asset for any B2B business.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Each plan includes 100% custom designs, with unlimited edits.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Digilant

APRIL 9, 2024

We address top concerns advertisers have about what their campaign planning and execution will look like as we move away from Google’s third-party cookies. She highlights that advertisers are worried about decreases in campaign effectiveness and increases in customer acquisition costs.

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Martech

JANUARY 3, 2023

On top of that, many of the media measurement approaches (e.g., Evolving and diversifying the media audience strategy beyond third-party audiences. Activating first-party audiences in media is the most direct path to value for CPGs. Drive consumer acquisition through more scalable look-a-like audiences.

Lead Ranking 94

Lead Ranking Lead Scoring Work Management Paid Search Agency 94

Salesforce Marketing Cloud

NOVEMBER 16, 2023

One in three shoppers say they’re willing to share a brand on social media in exchange for rewards. Social media has become the first stop in product research. As we found in our Connected Shopper Report , 50% of customers today have found new brands from searching their social media for recommendations.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. However, savvy brands recognize that staying invested in media during slowdowns can pay dividends.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Brand Identity Branding 123