Remove acquisition vendor
article thumbnail

Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. Convertro and Adometry both import individual-level contacts across online and offline channels and use these with other data to estimate to incremental impact of each marketing message.

article thumbnail

43% of Marketers Believe Their Data Acquisition Strategy Needs Improvement

KoMarketing Associates

Customer data continues to be a crucial part of marketers’ strategies, and new research indicates that there is room for improvement when it comes to data acquisition. In terms of the biggest challenges marketers are facing in this area, the majority (71%) cited old/outdated data. Using Customer Data to Achieve Marketing Goals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The B2B case for retention marketing: 7 key tactics

Martech

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 133
article thumbnail

How Lego Bocks Explain Why Bloomreach Bought Exponea

Customer Experience Matrix

It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ. It’s easy (and correct) to see these deals as efforts to assemble comprehensive marketing suites. This type of CDP provides the biggest headstart towards building a marketing suite.

article thumbnail

Salesforce Buys Evergage But Not For CDP

Customer Experience Matrix

Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies. What’s particularly intriguing is the industry position of the firms in these deals.

Buy 240
article thumbnail

A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

article thumbnail

Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways.