acquisition vendor Market2Lead Related Topics 
LeadSloth
MAY 25, 2010
Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. People asked my opinion on this acquisition. Market2Lead Probably Got A Good Deal.
Customer Experience Matrix
NOVEMBER 2, 2010
But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. I’d say the ATG purchase lessens the odds of Oracle buying a marketing automation vendor. Nor have I forgotten that Oracle already bought marketing automation vendor Market2Lead, plugging a different set of holes.
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Customer Experience Matrix
JULY 22, 2010
Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The obvious candidates are CRM vendors.
LeadSloth
AUGUST 10, 2010
This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. There is severe competition (30+ vendors). Land grab is common, where vendors lower prices to get customers on board. Will Other Vendors Follow? expensive sales teams).
Customer Experience Matrix
JUNE 2, 2011
If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Although Oracle doesn’t use the term, this is very consistent with the revenue management concepts described by other B2B marketing automation vendors.
Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.
chiefmartech
OCTOBER 29, 2017
The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). It wasn’t Martechageddon. It was simply The Law of 65/10.
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