Customer Experience Matrix

FEBRUARY 6, 2014

The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Interestingly, both pursued a “freemium” strategy of offering their system for free to users with small databases.

Loopfuse 120

Loopfuse Marketing Automation Services Banners Vendors 120

LeadSloth

AUGUST 10, 2010

Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. Let’s first look at the features of the free versions: Loopfuse. They are great for small companies and small initial projects, but they’re too limited for normal projects. How Much Is Free? Genius.com.

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

Customer Experience Matrix

JANUARY 22, 2013

GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. The system makes it easy for small business to generate leads through social marketing campaigns and track results. This comes two weeks after Infusionsoft raised $54 million in new funding.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 12, 2013

For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* I’ve excluded business under $5 million revenue from this analysis because that’s a very different market.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

AUGUST 2, 2011

Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors. In other words, the Marketbright acquisition was a tactical measure to pick up some modest assets at a modest price. That strategy has remained remarkably consistent.

Act-On 120

Act-On Enterprise Management Work Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. One challenge many of us have is that we're poor buyers of business software.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40