chiefmartech

DECEMBER 27, 2021

It’s been a long year for everyone as we navigated the ongoing pandemic saga. Of course, there have been a ton of acquisitions this year too. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. And it’s not just martech.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Unbounce

JUNE 1, 2021

Six months later, they had decreased cost per acquisition by 34%, generated a 1,300% ROI , and increased the order value for Watchfinder by 13%. Understanding what causes leads to drop out before they convert can inform the mix of retargeting ads you create and run, helping you to increase qualified leads and reduce cost per acquisition.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

SalesIntel

AUGUST 14, 2023

While the “earn before you buy” approach may take time, it is a necessary step for long-term success. To optimize your SEM efforts, segment your campaigns into three categories: brand terms, popular terms, and long-tail keywords.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

chiefmartech

SEPTEMBER 5, 2021

Acquisitions are consolidations of individual companies. In the long tail of all the martech in the world, this consolidation drives growth in the “head” of the tail. Martech is consolidating.” ” Because that is what we see. And, hey, there is truth in that belief.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. And in the other direction, app platforms tend to absorb some specialist app capabilities over time, either through acquisition or simply the organic evolution of their own products to keep pace with customer expectations. The Platform/App Spectrum Is a Long Tail.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

FunnelEnvy

FEBRUARY 5, 2024

Organizing content topics and long-tail keywords around search intent is a simple way to organize your approach. SEO primes long-term growth, and PPC provides an immediate impact. Every business differs, so you should adjust based on your marketing and customer acquisition goals. Funnel Envy can help. The magic balance?

Paid Content 62

Paid Content PPC Traffic SEO 62

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. Because of this long period of time and the different needs of each step, a lot of different content is produced for each stage to entice the potential buyer. Low conversion rate.

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

KEO Marketing

JUNE 15, 2017

Not only should you optimize your content for the basic keywords your targets search for, but include long tail keywords. Include relevant keywords and long tail keywords in your title, content, meta title, and meta description for the best impact. SEO practices help you rank higher and have a better search volume.

Lead Generation 78

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 78

chiefmartech

APRIL 24, 2018

If we were to organize them by valuation, the resulting graph would illustrate a classic long tail: a handful of multi-billion dollar giants in the “head,” quickly tapering out across a very long “tail” of thousands of smaller firms. That’s not to say that consolidation isn’t happening.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

B2B Marketing Insights - WE

JUNE 8, 2022

Keyword research tips: Research your Competition Use Google related terms in search results for keyword ideas Use SEO tools to help you research keywords Identify long-tail keywords Prioritize your keywords. It will save you time in the long run and help keep your content strategy aligned with business objectives.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Hubspot

DECEMBER 22, 2020

Which keywords have the best cost per acquisition ? Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines. Which keywords are the most profitable? Which keywords actually generate meaningful pipeline value? Which keywords have the best sales close rates?

PPC 101

PPC Work Management SEO Top of Funnel 101

seo.co

JULY 28, 2020

Will you use a combination of head keywords and long-tail phrases? Company A may have 10 rank-1 positions, and 150,000 monthly organic visitors, while Company B has only 1 rank-1 position and an assortment of other page-1 positions for long-tail keywords , with 180,000 monthly organic visitors. Technical onsite SEO.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? A quick tip : always target the long tail keywords with low competition and high volume. This will help you attract more leads, increase conversions and retain your customers long-term. Below is a great visual representation of what the funnel looks like.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Martech Advisor

MARCH 3, 2020

But there’s also a tremendous amount of filler content too—unrecognized, long-tail content that would go completely unnoticed if not surfaced by Netflix’s algorithm. Or, more likely, Netflix might want to reconsider its long-standing opposition to advertising as a revenue stream.

Brand Identity 72

Brand Identity Branding Curation Long Tail Marketing 72

Unbounce

OCTOBER 1, 2019

What you probably haven’t heard is how the brand’s marketers helped drive customer acquisition like mad by persuasively communicating Zola’s benefits to the diverse segments of its target audience. Meet Ari Gayer and Shivanie Barapatre, core members of the customer acquisition crew at Zola.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

seo.co

FEBRUARY 24, 2022

Playing catch up is possible, but doing it at scale may require outside help, including link building , public relations and perhaps even a potential domain acquisition with existing links. I always like to use Amazon as the perfect example of targeting the long tail. The second best time is today. Ignore Analytics.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

KoMarketing Associates

DECEMBER 21, 2015

Well sure as some of those roles are legitimately focused on the long haul, big direction things, some “strategist” titles are really more of an aspirational reach. Some sweeping strategic ideas may, on a theoretical level, move business forward, gain mindshare or spike a short-term sales increase or clever acquisition.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

Matchcraft

SEPTEMBER 21, 2018

You can choose between revenue goals, engagement, inquiry or acquisition. Alternatively, you can add segments in the Acquisition or Behavior areas of GA. It’s a great way to uncover new ways to gain traffic, understand search query impressions, and create new long-tail keyword combinations. Just start a custom form.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Valasys

FEBRUARY 20, 2023

Utilize SEO and competitive research Due to its low client acquisition cost, search engine optimization (SEO) is one of the online lead generating tactics with the highest return on investment (ROI). You don’t need a lot of subscribers at initially if you use this strategy in conjunction with other lead generation techniques.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Webbiquity

JANUARY 19, 2010

4 ways to make long-tail search deliver by iMedia Connection. Craig Greenfield makes the case that “long-tail strategies…can create healthy, long-term growth for search marketers&# and provides a four-step plan for long-tail search.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Optinmonster

FEBRUARY 21, 2024

Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Then, he hoped to get long-term search engine traffic as a result. The beauty of organic traffic is that it virtually never dies.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

seo.co

NOVEMBER 12, 2020

A free PPC audit will help you reduce your cost-per-click (CPC) and lower your Cost Per Acquisition (CPA). Are you bidding on competitive keywords when you could get better results with long tail phrases? With this special offer, you’ll pay zero dollars. Are you missing the low hanging fruit in your industry?

PPC 72

PPC Paid Search Agency Cost Per Click Cost per Acquisition 72

seo.co

JANUARY 20, 2021

Playing catch up is possible, but doing it at scale may require outside help, including link building , public relations and perhaps even a potential domain acquisition with existing links. I always like to use Amazon as the perfect example of targeting the long tail. The second best time is today. Ignore Analytics.

Startups 69

Startups Marketing Analytics Tools Domain Ideal Customer Profiles 69

Capstone Insights

DECEMBER 6, 2019

Conversational intelligence is typically considered a sales coaching technology, which is no surprise since the major players in the conversational intelligence space, such as Gong, Chorus.ai, ExecVision, and Salesloft (after their acquisition of NoteNinja), position themselves as sales coaching platforms.

Work Management 52

Work Management Marketing Management Conversion Long Tail Marketing 52

Capstone Insights

DECEMBER 6, 2019

Conversation intelligence is typically considered a sales coaching technology, which is no surprise since the major players in the conversation intelligence space, such as Gong, Chorus.ai, ExecVision, and Salesloft (after their acquisition of NoteNinja), position themselves as sales coaching platforms.

Work Management 52

Work Management Marketing Management Conversion Long Tail Marketing 52

Sana Commerce

AUGUST 28, 2023

Table of contents Inside This B2B Buyer Report No matter how long you’ve been in the B2B business, you know that the only constant in this space is change. When your B2B buyers make the choice to use your web store, you can be the beneficiary of direct and long tail positive effects. The report is on its way to your inbox!

B2B 52

B2B B2B Sales Work Management Burn Rate 52

accelerate agency

MAY 24, 2023

Many businesses use Google Analytics to see: Who is visiting their website Where they’re coming from How long they’re on the site for How they spend their time on the website Whether they convert to paying customers Book a Consultation What is SEO Analytics? This is what the acquisition report takes care of for you.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Launch Marketing

NOVEMBER 21, 2018

Use tools like the Google Keyword Planner to aid in your research and look for long-tail keywords that your target audience may use to see your product/service. Some key metrics to keep an eye on include CTR, CPC, number of conversions, conversion rate and cost per acquisition or cost per lead (CPL).

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

SmartBug Media

SEPTEMBER 6, 2019

Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., Improve automated actions and better identify a buyer’s position in your sales funnel (e.g., To learn more about how to use data more effectively, click here.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

chiefmartech

APRIL 5, 2017

Through the strategic allocation of advertising resources, we reduced our cost per lead to almost half the industry average ($35 per acquisition versus the industry average of $60 per acquisition) with a very lean marketing team. So, how did we do it? Our Tools — Martech Stack. Bizible) to our predictive lead scoring step.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

QuanticMind

SEPTEMBER 28, 2018

To that end, it’s sometimes more strategic to bid on specific long-tail keywords. Among other things, long-tail bidding allows you to better focus your ad copy and create more relevant headlines, which in turn helps increase your CTR and quality score that can ultimately lower the cost of your bid.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40

Martech

JULY 7, 2023

Evaluate acquisition expenses Knowing your email address value can guide your decisions on how much to spend on subscriber acquisition. If you don’t know your subscriber value, you could end up wasting your acquisition budget. That’s the long tail of email in action.

Budget Programs 119

Budget Programs Long Tail Marketing Ad Frequency Click Rate 119

Metadata

NOVEMBER 16, 2017

Search marketing remains one of the most profitable sources of lead generation and customer acquisition or as it’s commonly known in the B2B space: “demand generation” available on the market. Keyword mining is the process of mining “long tail” keywords from a broad campaign and creating an exact campaign/adgroup with those keywords.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

Directive Agency

FEBRUARY 28, 2022

Look for high-value, long-tail keywords. . Our Customer-Led approach gives you the power to impact KPIs including average contract value , trial conversion rate , lifetime value , customer acquisition cost, and more. It’s important to remember that you want quality traffic more than you want quantity.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

seo.co

APRIL 1, 2021

Long-tail keywords in particular (phrases and multiple keywords that are strung together) are easier to use in blog form than in page titles and other places. Think of it as the internet version of word-of-mouth advertising. There is a direct correlation to posting frequency and the number of leads and sales.

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

FEBRUARY 12, 2014

When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. 3) Know your competitors like your best friend.

PPC 28

PPC Startups Long Tail Marketing Planning 28