Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Webbiquity

MAY 30, 2023

Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. Remember when you were picking courses in school and some courses listed prerequisites? According to a 2014 study from Advanced Web Rankings, more than 67% of all clicks on SERPs go to the top five listings.”

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 137

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 137

KoMarketing Associates

DECEMBER 20, 2022

Google has put together a list of recommended events for GA4. Let’s take the Traffic Acquisition report for example. By default, you can find Google Ads data under Acquisition , Acquisition Overview , scroll down to the Google Ads card, and click View Google Ads Campaigns. Takeaway #5: Customize Report Metrics.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority.

Tactics 125

Tactics Work Management B2B Marketing Marketing Management 125

Thinkers360

MARCH 31, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. Once you have your list of priorities (the what), the work begins on realizing them. Key Takeaways.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

KoMarketing Associates

FEBRUARY 11, 2020

List fatigue (36%) and deliverability (26%) also made the list. In addition, 49% want to boost customer acquisition, and 43% want to increase customer engagement. Looking ahead, marketers believe increasing customer acquisition (48%) and boosting lead gen (48%) will be top challenges in the coming months.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Zoominfo

MARCH 21, 2022

In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Candidate experience is probably the number one factor in determining whether someone accepts or declines a role,” says Ryan Beaudry, a talent acquisition manager at ZoomInfo. The other factor is speed.”

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Martech

MARCH 11, 2024

Below is a short list of the primary digital marketing IDs and frameworks that are positioned to replace third-party cookie tracking: Unified ID 2.0 (UID While many indie IDs fall outside the walled gardens, I’ve selected a few alternative identification solutions that have emerged as leaders. First launched by The Trade Desk, UID 2.0

Cost per Acquisition 127

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 127

Martech

NOVEMBER 13, 2023

The Onesend acquisition Chicago-based ActiveCampaign acquired the Australian platform Onesend in October. ActiveCampaign CEO Jason VandeBoom called out Onesend’s “20+ years of experience in working with multi-location organizations” in a release announcing the acquisition. “It’s about being more specific.

Paid Search Agency 111

Paid Search Agency Marketing Automation Services Work Management SMS 111

Webbiquity

APRIL 18, 2024

This makes your customer acquisition more efficient and helps boost overall marketing performance. You can also use automation to build a sales prospecting list from your social media following. You get deep insights that inform smarter business decisions. Automation can help you with this as well.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

xiQ

MARCH 31, 2023

By combining data analysis, market research, and collaboration with sales and marketing teams, you can develop a targeted list of potential target accounts for your ABx program. Ideal Customer Profile (ICP) An Ideal Customer Profile (ICP) is not a wish list of big-name logos. Who to Target?

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118

Martech

JANUARY 11, 2024

Many of the brands go back decades and are no strangers to mergers and acquisitions. Both Informa Tech and TechTarget used strategic acquisitions to build their portfolios of properties over the years. Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers. Carter, Group Chief Executive at Informa.

Marketing Proposals 91

Marketing Proposals B2B Buyer Intent Acquisitions 91

Zoominfo

APRIL 26, 2022

Boolean search for recruiters enables talent acquisition managers to quickly find best-fit candidates based on their information. “I It’s a way to get very specific in your search criteria very quickly while using multiple parameters within your search,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo.

Zoominfo 130

Zoominfo Work Management Marketing Management Class 130

Thinkers360

MARCH 8, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Tiecas

MARCH 15, 2024

It’s a tactical list of tasks needed to execute your strategy. Think of your roadmap as the blueprint for your marketing house, the checklist as the list of materials (BOM), and the order in which you need to build it. Focus on how inbound strategies generate leads with a lower acquisition cost than traditional outbound methods.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Martech

NOVEMBER 21, 2023

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Increase customer engagement. Understand marketing attribution.

Top of Funnel 115

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 115

Litmus

NOVEMBER 30, 2023

Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” Its only purpose is to identify spammers and senders not utilizing proper list hygiene. It’s a lot of work.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Vision Edge Marketing

JANUARY 30, 2024

Lower Churn and Customer Acquisition Costs : Happy customers are a powerful asset. A sample of the growth strategy questions we answer for our customers are listed below. What is the best way to optimize existing solutions, and identify new solutions, markets and segments, partnerships, and acquisition opportunities?

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. Our customers—recruiters and talent acquisition professionals—have found real success using data and proactive outreach methods on LinkedIn,” says Henry Schuck, CEO at ZoomInfo.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 124

Paid Search Agency Marketing Attribution Top of Funnel Companies 124

Biznology

JULY 21, 2021

Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. Ad accounts: Likewise, they will need to gather a list of all the social media advertising accounts being used by the company and the individuals responsible for each one. Unsurprisingly, I believe this is a critical mistake.

Social Media 151

Social Media Advertising Agencies Media Paid Search Agency 151

Martech

APRIL 7, 2022

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Following a headline-grabbing $1.2 Get the daily newsletter digital marketers rely on.

Acquisitions 99

Acquisitions Industry CMS Product Merchandising 99

Martech

JANUARY 4, 2022

Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context. The acquisition helps accelerate IAS’s product roadmap toward providing contextual solutions that increase marketers’ precision and flexibility in optimizing campaigns, according to the company.

Paid Search Agency 108

Paid Search Agency Classified Ads Video Marketing Ads 108

Walker Sands

DECEMBER 1, 2023

View the full list of automatically collected events.) You’ll see a full list of events. Now click “Conversions” under “Events” in the left sidebar, and you’ll see the new conversion added to your list. From the Google Analytics dashboard, click the Reports icon, then Acquisition > Overview. you want to track.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Liveintent

OCTOBER 5, 2021

If that sounds like a lot to focus on, here’s something you’ll be happy to hear: it’s never been easier to drive full-funnel customer acquisition or serve up hyper-relevant content on an individual level, whether you’re an established global brand or just getting started. Great idea. Dynamic Audiences.

Acquisitions 114

Acquisitions Top of Funnel Lead Ranking Funnel Advertising 114

Martech

DECEMBER 13, 2022

The partnership includes Target Account List integration, allowing joint customers to automatically import account list updates direct from 6Sense to Integrate via API, eliminating the manual task of keeping the lists up-to-date. Users can choose the cadence for importing updated account lists. Why we care. How it works.

Account Based Marketing 94

Account Based Marketing ABM Jigsaw Demand Generation 94

Walker Sands

JANUARY 12, 2023

5000 list of fastest-growing companies every year for the past decade. Today, I’m excited to announce the next chapter in our story: We’re making a major investment in the expansion of our demand generation capabilities with the acquisition of KoMarketing , a 30-person B2B digital marketing firm headquartered in Boston.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Biznology

JULY 21, 2017

Considering an acquisition? Prioritize this by creating a list of your “Top 25 Keywords” that are critical to your business. The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? Read on for some tips! Like this post?

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Fount Media

AUGUST 26, 2022

As a business owner, it’s important to have a lead acquisition plan in place. This guide will help you build the most successful lead acquisition plan possible. The key elements of a good lead acquisition plan include: A strategy for acquiring. Without one, your leads won’t be converted into customers.

Acquisitions 52

Acquisitions Planning Tips Ad Building 52

Fount Media

AUGUST 26, 2022

But how do you build a solid lead acquisition strategy? Solid Lead Acquisition Strategy – How to do it? A lead acquisition. The post How To Form a Lead Acquisition Strategy That Can Help You Lead The B2B Game appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Acquisitions 52

Acquisitions Leads Lead Marketing Qualified Leads 52

Thinkers360

APRIL 20, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Engagio

NOVEMBER 16, 2023

This alignment allows you to grow your business through new logo acquisition, expand your relationships with existing customers, and drive a better, more sticky customer experience. For sponsored events, you can ask the organizers for a list of account names who have signed up for the event or those who attended in prior years.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Martech

APRIL 4, 2024

Take the perpetual hot button of email acquisition. A best practice is not to buy lists of email addresses because they can be problematic regarding deliverability and don’t include permission. A pragmatist would say, “I can’t stop the business development team from buying email lists, as it’s legal in my country.

Email Marketing 92

Email Marketing Effectiveness Work Management Planning 92

TowerData

DECEMBER 28, 2022

As you put your 2023 marketing plans together, you'll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data!

Acquisitions 72

Acquisitions Planning Marketing Plans Campaigns 72