Pam Didner

OCTOBER 15, 2022

Attendee acquisition strategy. The attendee acquisition strategy is a must to get butts in seats. Since you already have an established audience, the purpose of attendee acquisition is more about helping potential attendees understand the agenda and upcoming product announcements or training. Event goals. Event theme or tagline.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Martech

APRIL 20, 2023

Jay Baer Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch. He is also one of the LinkedIn Top Voices, which is the site’s official influencer program.

Marketing Management 109

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 109

Martech

DECEMBER 1, 2022

It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. ” Why we care.

Service 116

Service SMB Fulfillment Sample 116

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Salesforce makes Robotic Process Automation acquisition. This acquisition by Salesforce can only shine a brighter light on it.

Enterprise Management 110

Enterprise Management Work Management Account Based Marketing Marketing Management 110

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. I’m sure Demandbase would argue it has its own advantages over LinkedIn.)

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Martech

OCTOBER 6, 2022

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Shell adopted Welcome before its acquisition by Optimizely, and is its largest customer (the second largest is GE). On the expo floor at Opticon 2022. Shell: The heart of the digital eco-system. To be fair, Macherzy?ski

Enterprise Management 90

Enterprise Management Work Management Marketing Management Digital Experience Platform 90

Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Some weeks, I spend 2-3 days with technology vendors in private NDA industry analyst sessions learning about the current technology and upcoming roadmaps.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Zoominfo

APRIL 13, 2020

63% of women 38% of men Who prefers a LinkedIn message? Download our full study to see: who cares about pricing discounts who’s more politically oriented who’s more open to new upstart vendors and more! Note: We did this study before our acquisition and ZoomInfo re-brand. Who prefers a phone call?

Cold Calling 130

Cold Calling Peer-to-peer Zoominfo Outreach 130

xiQ

JANUARY 30, 2023

This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors. This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Hubspot

SEPTEMBER 18, 2023

But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest. LinkedIn Alerts : Get a heads up on potential personnel changes with LinkedIn alerts. Track this event with : LinkedIn 3.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

KoMarketing Associates

DECEMBER 5, 2017

We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Our biggest consideration for marketing budgets in 2018 is identifying opportunities to reduce overall customer acquisition cost (CAC) for our clients – not just lead cost, but actual customer cost.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Outreach

AUGUST 15, 2019

In the summer of 2018, Sam Nelson dyed his hair blue for his SDR team and wrote about it on LinkedIn. Sam's story and presence on LinkedIn has helped build and market the Outreach brand. Now ask yourself: would you buy a business solution from a vendor you can’t find on LinkedIn? Probably not.

Linkedin 40

Linkedin Outreach Network Marketing B2B Sales 40

Biznology

DECEMBER 2, 2019

Business buyers are already using their Siri, Alexa, Hey Google and Cortana devices to identify potential vendors. Of course, the granddaddy of business messaging, LinkedIn, is still the place to test the waters with these new channels. Voice search takes hold in B2B buying, for real. So, the table is set.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I “We changed our narrative.

Buying Cycle 85

Buying Cycle Ideal Customer Profiles Intent Planning 85

Customer Experience Matrix

OCTOBER 15, 2015

The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014. But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

LeadsRX

OCTOBER 5, 2021

This creates a vulnerability when data is stored within vendor platforms, which often do not adhere to enterprise-specific data governance policy. The LeadsRx solution separates data otherwise stored within a vendor platform into an independent DCR, controlled and administered by the enterprise IT team. For more information.

Budget Programs 84

Budget Programs Privacy Multi-Touch Attribution Software 84

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. Sarah Cascone, Senior Director of Marketing at Bluecore, the retail marketing tech vendor, has been watching these developments closely. Here’s the longer answer. Passionate communities for B2B.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

ClickZ

FEBRUARY 9, 2023

This, coupled with a growing public awareness and concern for digital privacy, has led to the undermining of the already questionable feasibility of comprehensive attribution throughout the customer acquisition journey. Join the conversation with us on LinkedIn and Twitter.

Advertising Agencies 95

Advertising Agencies Advertisements Advertising Paid Search Agency 95

KoMarketing Associates

AUGUST 6, 2019

How do they go about researching new solutions and vendor capabilities? By addressing themes like the ones listed above, content marketers can combine keyword research and content marketing to create more effective SEO and paid acquisition campaigns. Connect with me on LinkedIn or Twitter to share your thoughts and perspective.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Belkins

JANUARY 10, 2021

Use LinkedIn to find common connections After taking a look at Step 2, you might think that you have to send emails to all titles in the organization before you can engage C-level executives. Don’t worry, there is no need for that, not when we have such a wonderful platform as LinkedIn. It doesn’t mean they appreciate it.

Case Study 95

Case Study Case Studies Marketing Prospects Opinions 95

Martech

FEBRUARY 25, 2022

This was supported through the LinkedIn messages sent from our SDRs, which were supported by ads and landing pages,” she said. “It This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Account-based marketing: A snapshot. What it is. — to targeted accounts.

Account Based Marketing 106

Account Based Marketing Top of Funnel ABM Buy 106

Hubspot

JANUARY 17, 2023

Writing reports and proposals for vendors or clients. Follow industry influencers on LinkedIn, join online sales communities, and stay up-to-date with any trends or shifts in the industry. Take note of any big mergers or acquisitions, and read up on the latest tech innovations. Conducting discovery calls.

Work Management 76

Work Management Marketing Management Sales Qualified Leads Startups 76

ViewPoint

DECEMBER 17, 2013

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

Zoominfo

OCTOBER 20, 2021

Shane McCusker Shane McCusker publishes videos about social media in recruitment, LinkedIn, boolean strings, and social recruiting. TechnologyAdvice also helps vendors connect with their ideal audience and grow their customer base. Watch here 8. He also specializes in recruitment software and how to leverage it to make more placements.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Martech

APRIL 15, 2022

In addition, other sources of data from SEO vendors, intent data vendors and industry-specific data suppliers should also be noted on your reports, and you should know how this data affects the numbers. Quality: Know what the quality of your data is at the source. HubSpot has a great template for evaluating marketing tactics.

Analytics 103

Analytics Work Management Marketing Management Click Rate 103

Engagio

OCTOBER 18, 2023

Researched – driven by systematic insight generation (not two minutes on LinkedIn). This can include new funding, an acquisition, new office, new executive hire, a promotion, and so on. Early-stage accounts prefer educational content, while late-stage ones need help with vendor comparison and decision-making.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Litmus

APRIL 13, 2021

Three years ago, there were 20 used by at least 1%—which goes to show how the ESP landscape is constantly changing with mergers, acquisitions, and new players. In some cases, it’s also interesting which vendors our respondents described as ESPs. LinkedIn Message Ads (formerly InMail). It’s a rich and diverse landscape.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Metadata

JANUARY 27, 2022

Do you have an opinion that differs from the echo chamber of LinkedIn? In contrast, if the interviewee starts talking about Customer Acquisition Cost and Customer Lifetime Value (LTV), you’re on solid ground. ABM programs are fantastic for…”, you might have run into that LinkedIn echo chamber I mentioned above.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

KoMarketing Associates

DECEMBER 29, 2015

10 Examples of Highly Impactful LinkedIn Profiles by Derek Edmond. In this post, we detailed several key LinkedIn profile elements that help convey trust, through exemplary LinkedIn user profiles found online. Our top post from 2015, in terms of traffic, social shares, and links acquired. Key Online Marketing Milestones.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

ViewPoint

MARCH 22, 2018

Examples are big companies that have commodity acquisition departments (or purchasing departments); or smaller entrepreneur-run companies that feel that they can do every thing better and cheaper inside. In another video, Mike Weinberg stresses the necessity for sales to be a value creator and consultant, not just another supplier/vendor.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Liveintent

JULY 26, 2022

That same first-party identity graph also represents the bridge from first-party cookies to CRM data — or other IDs publishers, brands, and their vendors need to make inventory addressable and valuable, including any proprietary IDs. and acts as the fulcrum to build lookalike audiences and efficient acquisition strategies.

Work Management 62

Work Management Marketing Management Marketing Automation Services Custom Publishing 62

Biznology

FEBRUARY 28, 2014

So, over time, I have come up with a 9-point assessment strategy to help marketers determine the likely legitimacy of a potential vendor, using approaches that can be replicated by anyone, at arm’s length. Do they have a company page on LinkedIn? I’d say that any vendor who gets more than one or two wrong answers should be avoided.

B to B 80

B to B Data Hygiene Marketing Management Database Marketing 80