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Akkroo Acquired By Integrate for $34M

Lead Liaison

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. Just look at the list of recent acquisitions on MarTech Today. I’ve never been one to be shy about comments.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

“Until we can demonstrate that automation actually gives a reduced cost of customer acquisition,&# Ramos says, businesses may be reluctant to spend money on such services. Ramos also notes that competition with other startups in the field is fierce withother start-ups, including Zoominfo , Leadlander , and Hubspot , is fierce.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I have checked out Hubspot and LeadLander.