KoMarketing Associates

MAY 3, 2018

Pro Tip: Most B2B marketing organizations are using landing page technology that often lives on a separate sub-domain; i.e. info.site.com or resources.site.com. Applying the Hostname Primary Dimension to the Network report allows you to split out your landing page traffic. Acquisition. Mobile >> Overview.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Zoominfo

MARCH 1, 2021

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer. Budget and Resource Use.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Unbounce

JUNE 10, 2021

For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view. Keep in mind that cost-per-action is different from cost-per-acquisition (also called CPA) and cost-per-lead (CPL). Give your landing pages some TLC.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Liveintent

MAY 25, 2021

Kim Kardashian’s assistant has a lot in common with your landing page designer. ” As someone who helps brands build their e-commerce expertise and DTC growth marketing strategies, Sharma wrote the guide on building great landing pages. .” Take them from prospect to customer in just one page.

Landing Pages 96

Landing Pages Top of Funnel Acquisitions Sample 96

Unbounce

DECEMBER 1, 2021

Look how Google Shopping and Search ads appear at the top of the page when you search for sunglasses using Google: Image courtesy of goodr, Zenni Optical, and Warby Parker/Google. Go to your website’s Google Analytics and navigate to Acquisition > Traffic acquisition. Seal the Deal With a Mobile-Friendly Landing Page.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Unbounce

MARCH 12, 2020

Over the course of about a year, Kelsey used Unbounce-built landing pages and social ads on Facebook and Instagram to grow Love Child Organic’s email marketing list from 2,000 to more than 16,000 subscribers. (Oh, With Unbounce landing pages, you can easily create lead gen campaigns that turn more browsers into buyers.

Cost per Acquisition 144

Cost per Acquisition CPA Landing Pages Brand Identity 144

Martech

JANUARY 13, 2022

The Vancouver-based conversion intelligence platform Unbounce has announced the acquisition of LeadsRX, a marketing performance and attribution solution. Unbounce serves primarily small and medium-sized businesses and the acquisition should improve the ability of customers to evaluate customer journey touchpoints and optimize ad spend.

Analytics 104

Analytics Paid Search Agency Touchpoints Acquisitions 104

BOP Design

MAY 16, 2022

It’s also helpful to review general B2B website metrics in this section, such as pages/session, average session duration, and bounce rate. By frequently reviewing the Acquisition Overview report, you gain access to a high-level snapshot of each channel and their efficacy in driving traffic to your website. How are users arriving?

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

SmartBug Media

NOVEMBER 29, 2021

Customer Acquisition Cost. Customer acquisition cost can be measured by taking any sales or marketing costs within a given campaign and dividing that number by the amount of new customers gained via that campaign. Time on Page. The longer your users spend on your page, the better.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

Litmus

MARCH 2, 2023

In the land of Reporting, in the fires of Mount Data Analysis, the dark lord Google forged in secret a master analytics property… We met it in 2020, as Google Analytics 4. In GA4, UTM campaign data lives in all three Acquisition reports. How long did they stay on the page? What is Google Analytics 4? Sneaky, Google.)

Analytics 82

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 82

Unbounce

AUGUST 13, 2019

We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. Without the capacity to build landing pages and collect leads on your own, it can be a struggle to turn your hard-earned traffic into new subscriptions. How did Taylor and her team pull it off?

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. In fact, tracking them could increase your likelihood of landing in a spam box. Thus, consider turning off tracking pixels.

Outreach 122

Outreach Email Marketing Optimization Lead Scoring 122

Inbox Insight

OCTOBER 19, 2023

Optimize landing pages : Landing pages play a vital role in the success of your lead magnets. So it’s crucial to adhere to lead generation landing page best practices when designing and optimizing them. They serve as a destination for your ads and a tool to keep leads focused.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information.

Landing Pages 101

Landing Pages Stats Conversion Rate Lead Scoring 101

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Unbounce

OCTOBER 1, 2019

What you probably haven’t heard is how the brand’s marketers helped drive customer acquisition like mad by persuasively communicating Zola’s benefits to the diverse segments of its target audience. Meet Ari Gayer and Shivanie Barapatre, core members of the customer acquisition crew at Zola.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

SmartBug Media

MAY 27, 2020

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1. Calculate Customer Acquisition Cost Correctly.

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

Goodish Agency

AUGUST 5, 2021

growing an emailing list, increasing landing page conversions, or reducing the bounce rate. landing page, Facebook ad, or email campaign) affect your conversion rates? No matter whether it’s a landing page, an email, or an ad that you’re testing out, the idea is to change only one variable at the time.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Hubspot

MAY 9, 2019

In the paid acquisition world, clicks can seem like the holy grail. In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. How to Optimize Your Cost Per Acquisition Costs. They don’t reveal whether they stayed or not.

Cost per Acquisition 100

Cost per Acquisition CPA Acquisitions Lead Ranking 100

Unbounce

MARCH 10, 2022

Whether you wanna automate weekly tasks (like reporting— ugh ), improve your ability to address and fulfill your clients’ needs, or get help landing more clients, let’s take a closer look at some of the most useful PPC tools on the market. Even better? Most of ‘em have a free trial period , so you can test ‘em out before you commit full-time.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Optinmonster

JANUARY 29, 2024

Check the “Performance” section to see the total number of clicks to your website from SERPs (search engine results pages). Page Views This refers to the total number of times your web pages or app screens are visited, helping you understand which content pieces are most popular.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Unbounce

FEBRUARY 25, 2020

You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. If they were going to hit their bold new revenue targets, they needed a way to kick customer acquisition into overdrive. The Solution: Account-Based Marketing (ABM) with Personalized Landing Pages.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Oktopost

NOVEMBER 9, 2023

Typically, the budget is set as a percentage of revenue or based on marketing objectives and Customer Acquisition Cost (CAC). Landing Page Optimization Your landing pages are the last stop for converting paid media traffic, so ensuring they are aligned with your ad messaging and enable visitors to take action easily is essential.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

SmartBug Media

MAY 15, 2023

Watch the Webinar—SmartTake with Klaviyo: Retention Marketing Customer acquisition or customer retention marketing? Both acquisition and retention marketing have a place in every marketing strategy. To determine your unique strategy, first examine your customer acquisition cost. Which should I focus on more?

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

Biznology

SEPTEMBER 30, 2019

Here are four metrics you should pay close attention to moving forward: Customer Acquisition Costs. You can easily see the return on investment (ROI) on ads or marketing campaigns by creating different landing pages and tracking where visitors come from and who purchases or converts. How “sticky” is your website?

Business 132

Business Landing Pages Acquisitions Marketing Analytics Tools 132

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Hubspot

JUNE 3, 2020

While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content. First, I noticed that this landing page was simple.

Landing Pages 98

Landing Pages Template Paid Search Agency Acquisitions 98

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

SmartBug Media

AUGUST 31, 2020

When you can systemize the acquisition of reviews, it will enable your organization to make positive changes while greatly increasing your brand positioning across the web. Establish Consistency Between Your Content and Landing Page. the landing page) is aligned with your review site profile page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Sharpspring

SEPTEMBER 20, 2022

While customer acquisition relies on your ability to reach and attract new audiences, customer retention is more about ongoing engagement, personalization, and value provided over time. Download the 24-page research report, The State of Marketing and Sales Alignment 2022.). CRM: Use your CRM to build a Customer Journey.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel Word of Mouth Landing Pages 52

Litmus

NOVEMBER 30, 2023

Spam traps are commonly used by inbox providers and blocklist providers to catch malicious senders, but quite often, legitimate senders with poor data hygiene or acquisition practices end up on the radar as well. If you’re worried about your deliverability, it’s time to switch to a double opt-in for your list acquisition.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Unbounce

JUNE 1, 2021

View multiple pages on your website. Six months later, they had decreased cost per acquisition by 34%, generated a 1,300% ROI , and increased the order value for Watchfinder by 13%. Sign up for an Unbounce trial and start building custom landing pages to support your retargeting objectives. Subscribe to your newsletter.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. Waiting for affiliates to come to you reduces your chances of landing quality partnerships.

Paid Content 132

Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

Martech

APRIL 25, 2022

” Email marketing , targeted advertising, and personalized landing pages are some of the most popular tactics employed by ABM marketers. “You may put a lot of effort into creating a personalized landing page experience for your ABM prospect, but do they even get to the landing page?”

Account Based Marketing 104

Account Based Marketing ABM Marketing & Strategy Landing Pages 104

Martech

APRIL 19, 2024

“We typically stay away from instant forms because they are too easy for people to fill out by mistake and will lead to poor lead quality,” said Menachem Ani, a Search Engine Land contributor and the founder of JXT Group, an agency specializing in multi-channel online advertising. But we’ll mostly drive traffic to a landing page.”

Lead Gen 60

Lead Gen Paid Content Social Media Sales Qualified Leads 60

PureB2B

JULY 6, 2022

Modern-day marketing automation is fueled by data acquisition and allocation, and most of the campaigns you run will result in some sort of customer engagement. The type of data you collect can vary, however it usually looks like: Customer information Campaign tagging Social media keywords Landing page interactions Content downloads.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Contently

JUNE 8, 2017

Drive users to a newsletter subscription page with a strong CTA. Drive users to the landing page of a premium gated piece of content. Drive users to a post optimized for email acquisition. This is why you have to ensure your article pages and subscription pages are optimized for your target keywords.

Cost per Acquisition 158

Cost per Acquisition Effectiveness CPC Cost Per Click 158