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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The agenda is shaped solely by what I believe are the most relevant topics, candidly presented by speakers from across field, without bias towards any one vendor. Segmentation within the marketing technology platform industry.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.