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Merkel’s All-New B2B Group to Integrate Its Different Businesses

Valasys

Earlier this year Dentsu had completed the acquisition of Merkle, after obtaining the majority stake in the year 2016. Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum and is supported by its specialist or multi-market brands. About Merkle.

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. How the competitive landscape per client is adopting mobile applications and site information, and its impact (if able to realize) in search results and link acquisition.

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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

Justin Dunham, director of marketing operations and digital acquisition at Urban Airship , will present why Marketing Ops is a Philosophy, Not a Department , pulling lessons from “DevOps” in the software community and applying them in the context of modern marketing teams.

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B2B Lead Management Market Heats Up

Online Marketing Institute

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.