Martech

FEBRUARY 13, 2024

Tailor engagement based on acquisition source For new-user acquisition and onboarding, consider tailoring your engagement thresholds differently based on the acquisition source. In other words, if you don’t want to be marked as spam, don’t spam all users with the same content.

CAN-SPAM 121

CAN-SPAM Acquisitions Click Rate Purchase Intent 121

Martech

JANUARY 26, 2024

This builds on the boosting of its digital commerce and data competencies through the acquisitions of Sapient and Epsilon. Dig deeper: Omnicom’s Flywheel acquisition signals the start of a revolution Get MarTech! CoreAI will be the over-arching name for the capabilities Publicis plans to layer across its offerings. In your inbox.

Paid Search Agency 94

Paid Search Agency Ideal Customer Profiles Acquisitions Marketing Management 94

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Penetration marketing Viewing customer acquisition as an expense or an investment, it follows that profitability emerges only with customer retention.

Tactics 124

Tactics Work Management B2B Marketing Marketing Management 124

Customer Experience Matrix

JANUARY 27, 2021

It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ. Of course, the biggest CDP acquisition of all, Twilio’s purchase of Segment, doesn’t fit this mold. What, then, do these acquisitions tell us about the future of the CDP industry?

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Martech

OCTOBER 19, 2023

Customer acquisition cost (САС). If the sales team didn’t track new revenue, they wouldn’t be much interested in the quality of these leads. Customer acquisition cost If you want to understand the efficiency of your activities, you should regularly measure the cost of acquiring a new customer. New revenue.

Top of Funnel 129

Top of Funnel Planning Product Ad Frequency 129

Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

KoMarketing Associates

FEBRUARY 9, 2021

The CMO Council published its “Getting It Done in 2021” strategic brief, and statistics showed that for the majority of marketers (50%), the customer journey , acquisition and conversion are all key areas of improvement for the remainder of 2021. Marketers and Mapping the Customer Journey.

Marketing Report 162

Marketing Report Planning Acquisitions Statistics 162

illumin

APRIL 2, 2024

Canva made a name for itself in the world of technology and digital design; with its new acquisition of Affinity, it may be unstoppable. This acquisition perfectly positions Canva to strategically enter the ring. On March 26, 2024, the two companies announced the deal with significant excitement. Follow @illuminHQ

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Sprout Social

JULY 25, 2023

Understand your target audience Social metrics from GA tell you audience demographics, their online behavior, interests and where they spend their time online. It gives you key details like location, age, gender, ethnicity based on the language used and even their interests.

Marketing Analytics Tools 139

Marketing Analytics Tools Social Media Top of Funnel Analytics 139

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Zoominfo

OCTOBER 28, 2020

Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. . With the acquisition of Clickagy, our differentiation here is real-time, on time. Improving company targeting: Customers faced limitations in how they prioritized companies signaling interest.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. Conversion rate metrics To evaluate the effectiveness of your acquisition efforts, it’s important to track metrics like form submissions and purchase rates. Dig deeper: How much does acquiring a customer cost?

Paid Content 79

Paid Content Acquisitions Cost per Acquisition Marketing AI 79

BOP Design

DECEMBER 29, 2022

Here are four critical components that you should be aware of in Google Analytics and what they say about your B2B website : Acquisition Reports. The acquisition reports in Google allow B2B marketers to identify the most effective channels and leverage them for success. See how you can get more out of your Google Analytics reports.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. That’s an interesting perspective. Key Takeaways. Defining goals depends on your company’s objectives.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value. Image credit: Comparably.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Martech

OCTOBER 19, 2023

It’s early days for collecting data on KPIs for digital CS, the survey says, although the aims are the same as human CS: Acquisition, retention and expansion. The three leading channels for Digital CS operations are digital events (webinars, conferences; 78%), marketing automation (65%) and in-app messaging (56%). Why we care.

Paid Search Agency 120

Paid Search Agency Companies Marketing Automation Services Touchpoints 120

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Martech

OCTOBER 13, 2023

Marketing must generate interest, leads, and an initial core of customers through program and product-driven campaigns. This is the prize that marketing is working towards The cost of customer acquisition When thinking about long-term profitability, I for one, would like to overlook the cost of sales as an annoying nit, but I can’t.

Ideal Customer Profiles 122

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 122

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 136

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 136

Blue Flame Thinking

SEPTEMBER 8, 2023

These are channels (acquisition) What they do when they visit? Understanding Traffic Acquisition Every acquisition channel has its place and understanding how you acquired your users allows you to effectively allocate resources based on your marketing objectives. What action are they taking? Who Is Visiting Your Site?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Martech

DECEMBER 2, 2021

In an unusual move, investment firm Jana Partners LLC has publicly released a letter to the Zendesk Board of Directors strongly advising against the proposed acquisition of Momentive. The post Jana Partners LLC slams Zendesk’s proposed Momentive acquisition appeared first on MarTech. Why we care.

Acquisitions 105

Acquisitions Advertising Agencies Marketing Proposals SMB 105

Liveintent

MAY 24, 2021

Including other channels in your media plan or marketing mix can enable brand lift across most brand health metrics (like share of voice, unprompted brand recall, prompted brand recall, purchase intent, and brand equity), improve customer-acquisition-costs (CAC) and lower cost-per-acquisition (CPA).

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Martech

DECEMBER 1, 2021

Leading link management tool Bitly announced its recent acquisition of QR code generator platform Egoditor GmbH. He says their organization saw a lot of customer interest in their original QR code offering, which proved they wanted these additional capabilities. Bitly CEO Toby Gabriner said the two companies were a natural fit.

Acquisitions 103

Acquisitions Marketing Management Digital Experience Platform Paid Search Agency 103

Martech

JANUARY 13, 2022

The Vancouver-based conversion intelligence platform Unbounce has announced the acquisition of LeadsRX, a marketing performance and attribution solution. Unbounce serves primarily small and medium-sized businesses and the acquisition should improve the ability of customers to evaluate customer journey touchpoints and optimize ad spend.

Analytics 107

Analytics Paid Search Agency Touchpoints Acquisitions 107

Valasys

JULY 31, 2023

Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. Imagine scrolling through your social media feed when suddenly, an ad pops up that speaks directly to your needs and interests. What is Customer Acquisition?

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Inbox Insight

OCTOBER 19, 2023

Reading time: 5 minutes Decoding demand generation If you’re wondering what is demand generation , often abbreviated as demand gen, it is a multifaceted marketing strategy aimed at sparking interest in your business’s offerings. It’s about making your brand known, educating your audience, and building trust with them.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

xiQ

MARCH 31, 2023

High-value Offerings: ABx is highly efficient when marketing high-value solutions, which typically entail substantial expenses for customer acquisition such as software, consulting, or professional services, which typically entail substantial expenses for customer acquisition.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Liveintent

AUGUST 3, 2022

Speaking of customer acquisition, other unfavorable factors are at play aside from inflation, like channel saturation. Gradually make optimizations and see what data you gather to help inform your marketing strategy; don’t just pour all your dollars into customer acquisition or performance marketing campaigns.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

DealSignal

APRIL 17, 2024

Enhancing engagement: With AI-driven personalization, businesses can offer targeted product recommendations, curated content, and intuitive site layouts that align with users’ interests and preferences. This not only enhances engagement but also fosters a deeper connection with customers, driving satisfaction and loyalty.

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

ClickZ

FEBRUARY 1, 2022

Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention. AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention. Exploring acquisition as a business. You should focus on acquisition.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

Walker Sands

JANUARY 12, 2023

Today, I’m excited to announce the next chapter in our story: We’re making a major investment in the expansion of our demand generation capabilities with the acquisition of KoMarketing , a 30-person B2B digital marketing firm headquartered in Boston. Interested in learning more about our demand generation capabilities?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Only B2B

FEBRUARY 6, 2024

It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. Lead Forms and Downloads: Analyze form submissions and content downloads to gather insights into prospect interests and pain points.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

SmartBug Media

MAY 15, 2023

Watch the Webinar—SmartTake with Klaviyo: Retention Marketing Customer acquisition or customer retention marketing? Both acquisition and retention marketing have a place in every marketing strategy. To determine your unique strategy, first examine your customer acquisition cost. Which should I focus on more?

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Thinkers360

MARCH 31, 2024

Sanjay Rout Open Innovation, Mergers & Acquisitions, GovTech Rahul Sasi CloudSEK Contact Rahul Sasi Risk Management, Cybersecurity, Big Data Praveen Singh CyberPWN Technologies Contact Praveen Singh National Security, Privacy, Cybersecurity Roger Smith Care MIT Contact Roger Smith Security, Cybersecurity, Risk Management Aarron Spinley SPINLEY.CO

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Only B2B

JANUARY 27, 2022

Lead generation is an important aspect of client acquisition. A lead is a potential customer who has expressed an interest in your product or service. It’s frequently the most challenging stage since the variety of interested leads might take many different directions. It is the primary goal of every marketing effort.

Lead Generation 117

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 117