Zoominfo

AUGUST 2, 2020

Job titles Industry Tech stacks Location. With data like promotions, mergers and acquisitions, product launches, and funding, opportunity data gives users opportunities to create new business. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. Opportunity Data.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Tomorrow People

JUNE 7, 2021

Depending on the product and industry, this could be a CIO, CTO, IT Director, digital leader, or head of innovation. Weighing up the pros and cons of a particular solution, comparing similar products in the same space, and attempting to calculate time-to-value and ROI is often catastrophic for tech vendors. Focus beyond acquisition.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Salesforce Marketing Cloud

DECEMBER 6, 2023

Next-generation CRM vendors that provide purpose-fit solutions with rich data relevant to banks, insurers, and investment and wealth management firms can support these priorities from the ground up and accelerate business process transformation. Look for a vendor that has out-of-the-box capabilities, providing a robust roadmap to innovate.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Penetration marketing Viewing customer acquisition as an expense or an investment, it follows that profitability emerges only with customer retention.

Tactics 125

Tactics Work Management B2B Marketing Marketing Management 125

Zoominfo

MAY 23, 2023

This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor. By using intent data, you can identify which industries are showing the most interest in those services and which specific solutions are most in demand.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Over time, they need to fine-tune their strategies to adapt to the evolving requirements of the customers and the dynamics of the competition and the industry. Even within an industry, every business is unique in some way.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is what legacy data vendors provide. Modern data vendors provide their customers with live data. However, for a GTM strategy, the static data won’t reflect recent changes such as mergers and acquisitions or c-suite shuffles. to keep data up to date. Point-in-time data versus live data.

Marketing Analytics Tools 162

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 162

Martech

NOVEMBER 13, 2023

The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor). The Onesend acquisition Chicago-based ActiveCampaign acquired the Australian platform Onesend in October. ” The lists are broken out into different industries — for example, education versus commercial.

Paid Search Agency 111

Paid Search Agency Marketing Automation Services Work Management SMS 111

Customer Experience Matrix

AUGUST 2, 2018

Customer Data Platform vendor Treasure Data today confirmed earlier reports that it is being purchased by Arm Limited , which licenses semi-conductor technologies and is itself a subsidiary of the giant tech holding company SoftBank. I can imagine some of the other data-oriented vendors being purchased for similar reasons.

Enterprise Management 120

Enterprise Management Buy Marketing Management Vendors 120

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 137

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 137

Seismic

JANUARY 24, 2023

In the report, Aragon evaluated 15 vendors across a variety of criteria, including strategy, performance, and reach. Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is what legacy data vendors provide. Point-In-Time Data Versus Live Data Modern data vendors provide their customers with live data. However, for a GTM strategy, the static data won’t reflect recent changes such as mergers and acquisitions or c-suite shuffles. to keep data up to date.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 130

Thinkers360

MARCH 22, 2024

Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory. Other days, I am delivering custom presentations online or in-person at industry events and buyer strategy sessions.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Don’t forget to talk with key stakeholders, including partners and vendors, to get input about how they view the company. Rebranding is a major strategic undertaking for any organization.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Brand Identity 111

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Salesforce makes Robotic Process Automation acquisition. This acquisition by Salesforce can only shine a brighter light on it.

Enterprise Management 112

Enterprise Management Work Management Account Based Marketing Marketing Management 112

Customer Experience Matrix

MAY 8, 2018

The reason isn’t that GDPR requires major changes in how data is collected or used: by and large, consumers can be expected to grant consent without giving it much thought and most accepted industry practices actually fall within the new rules. This would inevitably lead to smaller firms being excluded from data acquisition.

Advertising Agencies 166

Advertising Agencies Marketing Proposals Barriers Vendors 166

Marketing Insider Group

SEPTEMBER 9, 2020

Customer Acquisition Cost (CAC). Use this formula to calculate CAC: Customer Acquisition Cost = Sales and Marketing Cost / New Customers. B2B buyers look at their vendors as partners in business growth and not just service providers. The CAC looks at how much it costs to convert a lead into a customer.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Martech

JULY 29, 2021

The CDP industry has ballooned to an estimated $1.6 As a result, CDP vendors have added 6% more employees in the first half of 2021, compared with 1% employment growth in the second half of last year. Twenty new vendors have been added to this semi-annual report, bringing the total to 151. New additions to the CDP space.

Multi-Channel 112

Multi-Channel Banners Touchpoints Vendors 112

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Guest author a post on an industry-related blog or publication.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Customer retention is essential to business success.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

B2B Marketing 108

B2B Marketing Trends B2B Planning 108

ClickZ

JUNE 1, 2020

The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. A range of emerging vendors are out there today using Artificial intelligence to automatically optimize advertising spend and targeting. The evolved AI of today.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Our best prospects generally start as non-paid subscribers.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Champion Communications

OCTOBER 4, 2023

Logicalis UK & I Logicalis talks dos and don’ts of M&A one year on from Q Associates acquisition Last August, Logicalis bought out Microsoft and Cisco partner Q Associates to bulk up its UK&I data-centric IT service capabilities. The news was covered in Business Leader.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

TrustRadius Marketing

APRIL 16, 2021

In 2015 – 2016, HR cloud technology vendors have continued to receive massive, increasing amounts of funding from venture capital investors—so much so that the media has dubbed it an on-going “love affair.” We’ve also interviewed industry experts, to provide some context for the user feedback around technology trends and best practices.

Work Management 52

Work Management Marketing Management Peer-to-peer SMB 52

Martech

DECEMBER 15, 2021

This jumped out at me from a recent study by Microsoft Advertising and the agency Dentsu International: consumers put governments (51%), businesses/brands (43%) and the advertising industry (41%) ahead of themselves (36%) for accountability on who should be held most accountable for decarbonizing the way they experience advertising.

Advertising Agencies 98

Advertising Agencies Marketing Management Paid Search Agency Advertising Mediums 98

Martech

MAY 3, 2022

. “Would this crisis be the catalyst for consolidating if not out right collapsing the vast and vibrant martech vendor universe?” The answer, we now know, was that accelerated pressure to digitize businesses would be good news for the martech industry. ” write Brinker and Riemersma. Why we care.

Marketing Management 110

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 110

chiefmartech

JULY 30, 2022

These numbers from G2 are inclusive of the fact that they’ve handled over 760 merger and acquisition cases since January of this year. This is the first time in over a decade of exponential martech growth that the industry is facing a genuinely formidable economic environment. Revenue is the ground truth of sizing an industry.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Anteriad

APRIL 25, 2023

Our recent acquisition of BNZSA brings with it regional and local expertise across Europe and Asia in 26 different languages, bringing an incredible depth of experience that matters at the local level. Advertisers in the test saw up to 50% higher CTR and 40% reduction in cost per acquisition with Anteriad data.

Cost per Acquisition 52

Cost per Acquisition Demand Generation Agencies CTR Acquisitions 52

Aberdeen

FEBRUARY 17, 2022

Managing Churn for HR Excellence: Best-in-Class Talent Acquisition Through Tech. However, many HR tech vendors have yet to do the same — reexamine their strategy to ensure it speaks to the current and future challenges facing the talent acquisition industry rather than a workplace that no longer exists.

Work Management 52

Work Management Marketing Management Class Acquisitions 52

ClickZ

FEBRUARY 9, 2023

As we navigate this evolving landscape, it is essential to remain aware of the industry’s movement towards a new standard for the appropriate and fair use of consumer data in advertising. Shock There is no denying that the digital advertising and data processing industries have undergone significant disruption in recent years.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry.

Lead Gen 106

Lead Gen Paid Content Social Media Sales Qualified Leads 106

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. Understanding different product roles in marketing technology acquisition. Read more here.

Work Management 112

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 112

Customer Experience Matrix

SEPTEMBER 15, 2016

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors. So what, if anything, does this tell us about the future?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120